08 Jul

SEO Terms and Tactics You Need to know

I’m a big believer in SEO strategies. I’m an even bigger believer in hiring someone else to take care of that for you. Like advertising, managing SEO is a real profession that requires a real professional. Unless you are a plumber, you shouldn’t run your own plumbing. And unless you are a professional SEO consultant, you shouldn’t manage your own SEO.

If you are targeting a local market like Utah, a market with a very particular social, political, and ethical worldview, a Utah SEO consultant would be advisable. The same is true if you are planning to branch out into a country like China. The opportunity is huge. But so is the path to failure. Cultural insensitivity can ruin any chances you have in a local market. There is no one size fits all handbook. You need the right market strategies for your business and your goals for a particular target audience. That is what a good SEO firm can do.

That said, you need to at least have a passing familiarity with the terms and tactics of the business. When you talk to your marketing head, you are going to need to know what he means when he starts speaking in industry jargon. When it comes to SEO, here are some terms and tactics with which you will need to become familiar:

PageRank

This is Google’s algorithm for determining the importance of a webpage, and where it will be ranked in the search results. While aptly named, the “Page” has nothing to do with webpages. It was named after the Google cofounder, Larry Page. As CEO, we all know where he ranks.

If you want your website to get an equally high PageRank, it will have to be prominently linked by other important sites. As dailyblogtips.com describes it:

The basic idea behind the algorithm is the fact that a link from page A to page B can be seen as a vote of trust from page A to page B. The higher the number of links (weighted to their value) to a page, therefore, the higher the probability that such page is important.

Just from this description, you will begin to see the importance of alliances such as link-sharing partnerships.

PPC and CTR

High PageRank is the goal of search engine optimization (SEO). PPC and CTR is the alternative to SEO. If this did not cause you to drown in your alphabet soup, there is hope for you yet. PPC is pay-per-click It is a straight-up advertising strategy where you buy an ad, and pay only for the clicks that go through to your site. The metric used to measure PPC success is the click-through rate (CTR).

You can spend a lot of time trying to decide which is right for your site: SEO or PPC. It is not a matter of which is best, and more about which you can afford at the time. PPC gets you the audience you want without having to rise up through the page ranks. However, that comes at a price. Then again, so does any other form of advertising. PageRank is a matter of working the algorithm. It can be a slow and arduous process. It is not an either/or question. Think both/and, depending on budget.

Keyword Ranking

So you’ve decided to pursue SEO, and have a good link plan for increasing PageRank. That’s a great start. But it still doesn’t get you to the top of the first page, which is the whole point of the exercise. What you still lack is effective keyword ranking.

When you do a Google search for a local pizza delivery, what do you look for? Pizza? Food delivery? Chicago-style pie? Floppy, sloppy, New York style, please bring extra napkins? The possibilities are endless. All of these are keywords. Your site features a number of keywords.

Some of those keywords are the most used keywords by people who are trying to order their favorite pizza. There are a number of paid and free tools to help you determine your websites keyword ranking.

All of these are words and acronyms you can expect to hear from your SEO consultant. You don’t need to be an expert. But you do need to be conversant with the terms and tactics that will define the success of your business.

13 Jun

Television: It Really Did Change Everything

Television: It Really Did Change Everything

We’ve talked before about the way certain tech gadgets, like mobile phones, have revolutionized the way we go about our daily lives. Today we’re going to talk about something that was and, in many respects still is, truly revolutionary: television.

While we still sometimes look at our mobile devices and feel a sense of awe, most of us completely take television for granted. This is because there are so few people alive today who even remember what life was like before it existed. Sure there are a few hipsters out there who will brag that “I don’t even own one of those,” but it is extremely rare to find someone who does not enjoy television (and everything it has to offer) in some form or another.

Heck, even the physical set itself has become a robust computing and connection making machine!

How has television changed the way we live? Let’s look at a few examples.

24/7 News

Okay, yes, it’s easy to bag on the anchors of the 24/7 news networks here in the US. Beholden primarily to share holders, networks like CNN often miss larger stories (or the many nuances contained within them) in favor of the less important stories that will help sell stuff their sponsors produce. We joke that, these days, we get our news from Twitter. Even so, when a story breaks on Twitter, what do you do? You turn on one of those 24/7 news networks to see what’s up. And even if you don’t, remember: the idea of 24/7 news and current events coverage didn’t start with newspapers as those were published maybe only twice a day. It started with television.

Storytelling

This one is pretty much a gimme. Television completely changed the way we think about visual story telling. Before serialized shows came to air, if you wanted to “see” a story, you went to the movies or the theatre. Stories were told in two hour blocks. Books could give you some more insight into what happened to a certain character but long-form visual story telling simply wasn’t an option until television shows were invented. Television series offer a way to tell a character’s story with more depth and attention than movies or plays offer and they are better at bringing written stories to life than either film or plays.

Games

Once upon a time in a land far far away, if you wanted to play a video game you had to leave your house. Today, you fire up your console of choice and boom! You’re playing. Thanks to the advanced graphics offered by both television technology and console technology, your games look more realistic and flow smoother than anything you’ll find in an arcade these days. Moreover, a lot of games have taken to copying television’s episodic plot structure to increase game playing satisfaction. Nobody who forks over $60 for a game is going to be satisfied with two hours of play time. No, they want at least 20 hours if not more. So, in that respect, even though games are their own medium, their primary influence is television and not movies or books.

Computing Capability

Today you can easily hook your computer up to your television set and turn it into an ad hoc monitor and sound system for what you’re doing online. Apple TV, Chromecast, etc–all act as bridges between your computer and the set. Some people even hook up actual computers directly to the television’s port, without using a bridging device. This way people who may not want to pay for, say, a network or cable subscription package can still watch whatever streaming media or downloaded media they have without having to sit at a computer desk all day. Many internet providers also provide access to basic network coverage through their own portals, allowing people to still watch events and even some shows live via their web connections.

Availability

As television has become more ubiquitous, the prices for them has come down. Yes, there was a spike as everyone switched from tube to flatscreen television sets, but things have evened out and, more importantly, television providers are offering their services at more and more affordable prices every day. Even people in rural areas can get access to great packages thanks to satellite networking. For example, DIRECTV in Florida offers access to residents in towns like Cocoa, which has less than twenty thousand people.

Today it is stranger and more out of touch not to have a television than it is to have two or three in your home. What started out as a privilege has now become an integral part of the way we connect and relate to one another–much like our mobile phones and other devices will be soon.

08 Mar

Top 5 New iPhone Apps 2015

Check out Top 5 New iPhone Apps 2015:

1) Wikiwand

This new Wikipedia client is an amazing app that makes it more easy to navigate and search wikipedia website. The design emphasizes photos and makes even the longest and densest articles easy to get through.

Free, iOS

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2) Camu

The best filter application on iOS right now. Some of the filters are even good than instagram. And it also doesn’t cut your photos like instagram. You can add filters in the videos too.

Free, iOS

3) ‘uHealth’
uHealth uses eye-tracking technology to try to help you improve focus and concentration (the thought process behind this is that concentration can be tracked by detecting small eye movements).

Free, iOS

4) FitStar Yoga
FitStar expanded its fitness-app lineup with FitStar Yoga, which brings the company’s personal-trainer approach to yoga. Choose your experience level and workout intensity, and the app guides you through a series of yoga poses with detailed videos to walk you through each step.

Free, iOS

5) Humin
Humin is an amazing application that aims to reinvent your address book by reorganizing your contacts list. Do check this out.

Free, iOS

19 Feb

EaseUS Data Recovery Wizard Pro – Best Data Recovery Software(Review)

EaseUS Data Recovery Wizard Professional is one of the best data recovery software that is available in the market today. It can fully recover your data such as photos, videos, documents, etc. which you have lost due to formatting, deleting, partition loss, etc. I have personally tried many data recovery software in the past but found EaseUS Wizard professional as one of the best as it is very simple to use and does its work perfectly.

Why do we need Data Recovery Software?

We make lots of mistakes while working on computer and other devices. And some of these mistakes include deleting files from recycle bin or formatting the disk or lost partition, etc. We also face issues such as system crash, virus attack, etc.
All these issues led to loss of important data. That’s why, to recover that lost data, we need Data recovery software. There are thousands of such software available in the market but half of them won’t do the work.
And that’s where EaseUS Data Recovery Wizard Pro comes in to solve your problem.

How Does it Work?

1) First download the trial version of EaseUS Data recovery wizard from its official website. Click on setup and follow the instructions to install the software.

2) Now Choose the data recovery mode.

Data Recovery

It has three recovery modes:

a) Deleted File Recovery

It helps you to recover files which you lost due to emptying Recycle Bin.

b) Complete recovery

It helps you to recover files which you lost due to accidental format,

c) Partition recovery

It helps you to recover files you lost due to repartition, boot manager, etc.

3) Next step is to search, scan and recover the lost data. As simple as that.

SUPPORT:

EaseUS Data Recovery Wizard Professional supports Data recovery from PC/Laptop, exteral disk, USB, memory card recovery, SD card, etc. It supports both windows and mac operating system.
It fully recovers all types of files such as photos, documents, videos, email and much more.

So overall, I am fully satisfied with EaseUS Data Recovery Wizard Pro software. You can also give it a try by downloading the free trial version first. You can recover all files up to 1 GB in the trial version but if you want to use it more frequently and professionally, purchase the pro version for only only $69.95 right now.

04 Dec

XMI X-mini II Mini Speaker – Hands On Review

If you are looking for audio enhancement for your smartphone or laptops, then XMI X-mini II Mini Speaker is the perfect option to go with.

XMI X-mini II Mini Speaker is the perfect audio enhancement for any music or video player. It provides unmatched sound quality supported by in-built high capacity rechargeable battery capable of sustained output for 11 hours of nonstop audio pleasure.

You can check out more such awesome accessories for your devices on mobilefun.com. I have been literally using this speaker continuously since the time I got this and I am quite impressed with this.

XMI X-mini II Mini Speaker

Let’s check out more features of these speakers:

A) Compatibility and Connectivity:

XMI X-mini II Mini Speaker is compatible and easily connectable with all Bluetooth devices such as smartphone, tablets, laptops, etc. and if your smart device doesn’t support Bluetooth, you can also connect these speakers using Line in cable.

B) Quality of the Sound:

XMI X-Mini II Speakers are equipped with the new 40mm driver that provides an amazing richer and superior end-user experience from its innovative capsule design.

C) Battery Backup:

It comes with amazing battery backup. A single charge lasts 11 hours of continuous playback, so you can enjoy non-stop music.

XMI X-mini II Mini Speaker

D) “Daisy Chain” capacity:

The best and unique thing about X-Mini II speaker is that it has a “Buddy Jack” system, which allows you to connect one X-Mini II to another and another and another etc to form an almost never-ending “Daisy Chain”. This Daisy Chain creates a self-powered bass-enhanced portable speaker system for your room.

E) Technical Specifications

Dimensions: 60 x 40mm
Weight: 83g
Speaker: Magnetically shielded 40mm
Loudspeaker output: 2.5W
Frequency response: 100Hz – 20kHz
Playback time: Up to 11 hours
Battery capacity: 400mAh

So, to conclude it, XMI X-mini II Mini Speaker is one of the finest speakers you will find in the market. It serves the purpose for all your smartphones, laptops or even tablets. And with a price of $23.49 only, it is definitely a grand bargain. Buy it here on www.mobilefun.co.uk.

04 Nov

Jabra EASYGO Bluetooth Headset – Hands On Review

If you are looking for a quality Bluetooth headset at a no-nonsense price, then Jabra EASYGO is the perfect option for you. It gives you all the extraordinary benefits of hands-free conversation with great sound and hassle free use.

Thanks to www.mobilefun.com for giving us this product to review. You can check out more bluetooth products for Nokia, Samsung, Apple, etc. here.

Jabra EASYGO Bluetooth Headset

Let’s take a look at some of the amazing features of this product:

A) What’s in the box:

-Jabra EASYGO headset
-AC charger
-2 size earhooks
-2 ultimate comfort eargels
-Quick start manual

B) High Quality Sound:

Jabra EASYGO features Digital Signal Processing (DSP) technology that ensures crystal clear audio on every call. It provides noise and echo reduction as well as automatic volume adjustments.

C) Hassle Free & Easy to Use:

Jabra EASYGO features Voice Guidance feature that provides audio updates announcing “Connected” and “Low Battery” status levels. It also has a designated on/off slider on the back of the headset for easy navigation.

D) Compatibility:

Jabra EASYGO can be connected to any mobile device that supports bluetooth. It also has a Multipoint that allows it to be Connected to 2 Bluetooth devices simultaneously.

E) Extra Comfort:

Jabra EASYGO features a unique shape to accommodate varying ear sizes and provide all-day comfort, and an improved ear hook that is easier to put on and shaped to fit securely

F) Specifications:
Bluetooth compliance: 2.1 +EDR specification
Operating range: 10 metres (33 feet)
Paired devices: Up to 8 devices, one or two at a time
Talk time: Up to 6 hours
Standby time: Up to 8 days
Charging time: Approximately 2 hours
Auto-pairing for no-nonsense setup
Audio status updates via Voice Guidance
Pairing passkey: 0000

So, Jabra EASYGO Bluetooth Headset is an amazing product with extraordinary features and low price. You can buy Jabra EASYGO Bluetooth Headset here.

17 Sep

Six Ways Blogs Have Changed the way Businesses Market Online

Online marketing has been a successful way for businesses to get new customers since the internet became popular, but over the years it has changed a great deal. If you haven’t been marketing online for a while and still don’t have a blog, then you should really look into it. We are going to cover how blogs have changed the way marketing is done online and how it can help your business.

Blogs

Targeted Traffic

One thing that has always been a goal in marketing is to find people who would actually be interested in the products or services that are being offered. Blogging is a way to help you achieve this goal by providing relevant content to your target audience. The people that are attracted to your content will also most likely be interested in the similar services that you are providing.

It is never a good idea to steer away from your niche because if your audience is interested in a particular topic, they will start to get uninterested in the other topics you are writing about. It might be ok to write about a different topic that can be relevant or integrated in your niche, but you should never write about something completely different. In the end your audience will let you know what they like and what they thing you should change.

More Value

Blogs offer value to customers even before the customers know what your business offers. In the past, most marketing techniques would start out by letting the customers know what they are offering, now they provide quality content that gets the reader interested and then offers them a relevant product. It is a much better practice that keeps viewers engaged with the blog while being exposed to your products and/ or services.

More Visible

The internet is massive, and almost everyone in the world has access. Getting a blog popular within your particular niche might take some time, but once it does, you will have an incredible reach that could attract an unlimited amount of potential sales. You technically do not have any limitations on how big your blog can get, giving you more visibility to promote, brand, and interact.

More Interactions

Old marketing campaigns didn’t really have much direct contact with customers. They might have had them fill out surveys or something similar but really, they didn’t give 1 on 1 interactions. With blogs, you will have the chance to communicate directly with your customers and potential customers. They will give you more insight on how to make your blog and business better and you will also have an easier time converting them to becoming customers.

While you might not want to directly interact with your online customers, it is important not to let a comment or message go unanswered. If future readers see that you don’t give your audience the time, then they will get a bad impression and might not trust doing business with you.

More Potential Sales

With each interaction, new viewer, and new post, you have a chance to get more sales. You have to realize the true potential of every action that you take on your blog. Everything you do can result in more traffic and sales. Although not everyone that interacts with the blog will give you money, they can still be converted to customers in the future. Especially in the beginning when your blog is still establishing its authority within the niche. If you keep posting quality content on a regular basis, speaking to your readers, and improving your overall authority, you will start to see more and more people purchase from you.

Faster Response Rates

With older marketing techniques, people would take their time to respond and doing business in general was just more time consuming. With blogs, people have a place to go to directly contact your company and get a fast response. When someone leaves a comment or a message to a blog, they will usually keep an eye out for a response as soon as possible, increasing the overall response rates.

There are plenty of reasons why blogging is such a great marketing tool for today’s businesses, so if you are still not convinced to get one, keep on researching!

This guest post is by Jo of make-a-web-site.com.

16 Sep

Mini Bluetooth Keyboard with 5000mAh Power Bank – Hands On Review

One of the biggest issues with the smartphones these days is the battery backup. With the heavy usage of mobile devices, the battery hardly supports all the activity throughout the day.

But with Mini Bluetooth Keyboard, now you can charge all your mobile devices on the go whilst typing on your device with the Bluetooth Keyboard.

Thanks to www.mobilefun.com for giving us this product to review. You can check out more Apple iPad Mini Keyboards here.

Let’s take a look at some of the amazing features of this product:

Mini Bluetooth Keyboard with 5000mAh Power Bank (2)

A) Massive 5000 mAh battery:

The Mini Bluetooth Keyboard comes with a in-built massive 5000 mAh battery to give extra power to your smartphones and tablets. A normal smartphone like Apple has only 1440 mAh battery, so you can imagine what magic a ‘5000 mAh battery’ can do to charge your mobile devices during emergency.
The Bluetooth Keyboard is chargeable with Mini-USB cable that comes in the box.

B) Compatibility:

The Keyboard charger is compatible with all the mobile devices such as smartphones or tablets that support USB charging.

C) Slim and lightweight design:

The Mini Bluetooth Keyboard Charge weighs only 135g and strands at 17mm thick. So, it can be easily put into your pocket or bag.

Mini Bluetooth Keyboard with 5000mAh Power Bank

D) Ultra-portable full-QWERTY keyboard:

This Bluetooth keyboard is a full fledged Ultra-portable QWERTY keyboard. It also has range of multimedia controls to make watching movies and listening to music on your devices simple and enriching. As it is also being compatible with larger devices, it is possible to control your laptop or PC from a distance.

Specifications:

Bluetooth v3.0 connection
FN lock change function
Built-in On/Off button
Built-in rechargeable 5,000mAh Lithium battery
Charge all 5V electronic devices, iPhone, iPod, iPad, cameras, MP3/MP4/MP5, GPS, etc
Dimension: 130 x 65 x 17mm (approx.)
Weight: 135g

So, Mini Bluetooth Keyboard is an amazing product with a massive 5000 mAh battery and Bluetooth keyboard capabilities that allows you to charge all your device whilst typing on your device. You can buy Mini Bluetooth Keyboard here.

01 Sep

How A Small Business Can Stay Away From Social Media Backlash

Social media has empowered consumers to dissect brands at warp speed. Taco Bell faced the wrath of unhappy consumers due to a Facebook post mistake, while the McDonalds McStories campaign ended in disaster.
As most of the social media space is uncontrolled and everything is happening in real time, small business owners should be careful when utilizing the platform for branding and outreach.

Tips for small business owners to prevent social media backlash:

1. Manage your visual reputation

Consumers connect more quickly to visual images than they do text content. You should keep an eye on the images of your product and services floating around the web. Your competitors can easily create images that defame your brand and if they surface on social media, it can be impossible for you to stop the damage due to the platform’s viral nature.
The Apple and Samsung image battle is a prime example of image defamation. Samsung took away a lot of iPhone consumers when Maps failed in Australia. Initially the photo in favor of Galaxy S3 surfaced on the streets, but it took no time in reaching social networking, damaging Apple’s reputation.
You also have the option of an ORM company. However, make sure that you choose an appropriate one because Brand.com reviews show most ORM companies are lacking in some key areas. Companies to avoid are the ones that think online reputation management is all about controlling the first page of search engine results or ensuring privacy protection on Facebook, while paying little or no attention to suppressing unwanted images.

social-media

2. Stay on top of what consumers are saying

Social media blacklash and delayed response are closely tied. Negative comments on social media networks about brands and businesses can spread at a rapid pace, especially if it’s by someone who’s an influencer or has a large number of followers.
Even a small evening lag in responding to an unhappy customer can prove to be catastrophic. Therefore, it’s important that you stay on stop of what consumers are saying by defining a clear response time strategy with your social media team. A report from Oracle reveals that consumers expect response time is within 2 hours, so that can serve as an ideal benchmark window.
Even if something goes wrong, you can be prepared for a strategic reply. Whoever deals with your social media pages (including you) should try to make the response conversational. For example, instead of saying, ‘we’re sorry for the bad meal today, the issue will be escalation to our operations’, say ‘your issue is being looked into right now and you’ll be compensated within 2 hours’.

3. Make your contact information easily available

A trend that has been seen in recent times is that consumers resort to social media if they can’t reach a company directly with their complaints and questions. You can prevent a lot of negative social media press by making your business contact information easily available.
Allow comments, highlight your email and customer service number and even encourage live chat on your company website. Doing so can ensure that negative issues stay between you and the consumer, and doesn’t reach the masses on social media.
Though you may not be able to control social media negativity every time, the tips will help you to ensure things don’t get out of hand.

What steps do you follow to avoid social media backlash? Feel free to leave comments.

26 Aug

Sonivo Universal Induction Easy Speaker – Hands On Review

If you’re looking to boost the sound of your smartphone wirelessly, then Sonivo Universal Induction Easy Speaker is the perfect choice for you. It allows you to play your music through these speakers wirelessly(without Bluetooth) via your Smartphone.
All you need to do is just place your phone on top of the speakers and the speakers will pump out the sound.
Thanks to www.mobilefun.com to give us this product to review. You can buy more accessories for your devices such as Nokia Lumia here.

Let’s take a look at the some of the amazing features of this product:

A) Induction technology:

The Sonivo speaker uses innovative Induction technology to pump put the music. There is no need for Bluetooth, WiFi, cables or even NFC enabled Smartphones to play on Sonivo Speakers. Just place your device onto Sonivo Speaker, play the music on your Smartphone, and you will hear amazing sound experience.

Sonivo Induction Speakers

B) Built in rechargeable battery:

The Sonvio easy speaker comes with a built in rechargeable battery so you don’t need to worry about buying new batteries. You can easily recharge it with mini-USB charging cable that comes in the box.

C) Compatibility:

The Touch Speaker is compatible with almost all the Smartphones using inbuilt mobile speaker including most iOS devices and Android devices.

Sonivo Induction Speakers

D) Optional 3.5mm jack:

The Sonivo Speakers also comes with optional 3.5mm jack connection to play with other devices such as laptop or tablets.

E) Sound & Design:

The Sonivo Speaker is lightweight and comes with a black case to protect it. But just because its portable doesn’t mean it lacks in power, with dual speakers the Sonivo Speaker will handle all varieties of music whether enjoy in your house or relaxing outside.

So, Sonivo Universal Induction Easy Speaker brings you a new and innovative way to listen to your music via smartphone or laptop. You can buy Sonivo Universal Induction Speaker here.

10 Aug

Gripmount Universal Car Charger Mount Kit – Hands On Review

Gripmount Universal Car Charger Mount Kit is a perfect phone accessories kit designed to meet all your basic needs of the car with the Universal USB Charger, Car Charger adapter and adjustable mobile car holder.

It provides Multi-charging USB cable that supports almost all the smart phones that are available in the market today. You can buy more such car holders kit at mobilefun.
Let’s take a look at the some of the amazing features of this product:

A) What’s in the Package:

Gripmount Kit

1 x GripMount Universal Case Compatible Car Holder
1 x Miniature 1 Amp USB Car Charger Adapter
1 x The OneCable Sync and Charge Cable

B) Universal Case Compatible Car Holder: It includes a universal mobile case car holder which is compatible with all the mobile phones regardless of its size. The GripMount allows you to safely mount your mobile phone in different locations in your car such as dash, windscreen or near the steering wheel.
The mobile device can be easily inserted or removed from the holder within seconds. It is ideal for using your smartphone as a GPS device or for hands free calls.

Gripmount Charging Kit

C) Mutli-Charging USB Cable: This is the only USB charging cable you need for your car. The OneCable(Mutil-Charging USB Cable) features in-built Apple 30 pin, MiniUSB and MicroUSB connectors which are designed to charge any device which supports these conenctions.
And not just your car, you can use this USB cable on your computer devices too to charge your mobile phones.

Gripmount Charging Kit

Gripmount Charging Kit

D) Miniature USB Car Charger Adapter: And to complete this very useful kit, it also contains miniature USB Car 1 Amp charger Adapter to support the Multi-Charging USB cable that comes with it. The design of the adapter is compact and provides very fast charges to your mobile devices.

So to sum up, this is one of the most useful Car Charger Kit I have come across at such a bargain price. You can buy it at Mobilefun for $22.99 only.