30 Apr

How To Get Your Content To Go Viral [ Infographic ]

how to go viral

 

You must have seen many videos of Funny accidents or Cats Playing or any song which spread like a wildfire on all the social networks. Nowadays, all the organizations are realizing the importance of having content that go “Viral”. “Go Viral” simply means that the content is well received and well shared on various social networks.

Though I believe going viral is more of a luck rather than strategy but still there are number of steps you can take to increase your chances.

Check out this awesome Infographic by Problogger which explains the art of getting your content to go viral.

how to go viral

 

29 Apr

20 Tips To Survive Google Panda or Penguin Updates

google penguin

 

Google recently released a new update to their Webspam algorithm, called Penguin Update which is targeted on the websites that are violating Google’s existing quality guidelines. Google has provided plenty of guidelines and elaboration on the quality guidelines in its help center.

google penguin

Here are Top 20 tips from Google Help Center itself to survive any Google Panda or Penguin Update:

Quality Guidelines – Specific Guidelines

1) Avoid hidden text or hidden links

Hidden links are those links which are unreadable to Humans(readers) but are intended to be crawled by Google bots. Some people make links on their website Hidden by using the same text color and background color or using the link on a hyphen in a paragraph. These practices are deceptive and Google will remove your website from their index.

You Should Avoid Following Practices:

– Using white text on a white background.
– Hiding text behind an image.
– Using CSS to hide text and links.
– Setting the font size on your pages to 0.

2) Don’t use cloaking or Doorway Pages

Cloaking means the practice of showing different content or URLs to users & search engines. For example, Presenting a page of HTML text to search engines, while presenting a page of images or Flash to users.

Doorway pages are those web pages that are created for spamming the index of a search engine by including results for particular keywords with the purpose of sending visitors to a different page. They are also known as bridge pages, jump Pages, entry pages, portal pages, and gateway pages. These pages are created with the intent of sending traffic to affiliate pages.

Avoid these practices of manipulating search engines and deceiving users to avoid any kind of ban from Google.

3) Avoid Sending Automated Queries to Google

Avoid sending any kind of automated queries to Google. There are many software available these days to check how a website or webpage ranks in Google search results for various queries. These software send automated queries to Google and absorbs their resources which may result in banning your site from Google index.

4) Don’t load pages with irrelevant keywords(Keyword Stuffing)

Keyword stuffing” is the practice of loading a webpage with too many keywords in an attempt to manipulate a website’s ranking in Google’s search results. This type of practice may result in negative user experience and also can harm your website ranking. Avoid any type of Over Optimization techniques on your web pages.

See Also: 7 Tips For On Page Optimization Techniques For SEO Success

5) Avoid creating multiple pages, domains, or subdomains with duplicate content

Examples of Duplicate content could include:

Discussion forums that can generate both regular & stripped-down pages targeted at mobile devices
Store items shown or linked via multiple distinct URLs
Printer-only versions of web pages.

If your site contains multiple pages with almost identical content, then you can use a technique called “Canonicalization” to indicate your preferred URL to Google.
You can use “301 redirects’ and Webmaster Tools to handle identical content. Or just try to minimize similar content.

6) Avoid creating pages with malicious behavior

Malicious Behavior covers all sorts of malicious software designed to harm a computer or network such as Viruses, Trojans and badware. Google immediately inform webmasters about their site being flagged as malicious and banned from Google Index. So, do check Webmasters Tools daily.

7) Use Affiliate Marketing but only if you provide unique and relevant content

Do not attempt to improve your page’s ranking & attract visitors by creating pages with many words but little or no authentic content and linking all those pages to affiliate marketing programs.

Quality Guidelines – Basic Principles

1) Make your site pages primarily for readers, and not for search engines.

2) Avoid using Black Hat SEO techniques, some of which are explained above. Black Hat SEO refers to the techniques that are used to get higher search rankings in an unethical manner.

3) Don’t participate in Link Building Exchange Schemes or Paid Link Building to increase your site’s ranking or PageRank.

See Also: 3 Tips For Off Page Optimization Techniques For SEO Success

4) Do not use unauthorized computer programs to submit pages, check rankings, etc. Such kind of programs consume lot of computing resources & violate Google’s TOS. Google doesn’t recommend the use of programs such as WebPosition Gold™ that send automatic/programmatic queries to Google.

Technical Guidelines

1) Monitor your site’s performance & optimize load times. If your website is taking too much time to load, Google may push your rankings. The main goal of Google is to provide users with the most relevant results & a great user experience. Fast sites increase user satisfaction & improve the overall quality of the web.

2) Use robots.txt on your site to prevent crawling of search results pages or other auto-generated pages that don’t add much value for users coming from search engines.

3) Make reasonable efforts to ensure that ads don’t affect search engine rankings. For example, Google’s AdSense advertisements & DoubleClick links are blocked from being crawled by a robots.txt file.

4) Test your website to make sure that it appears correctly in different browsers.

Design and Content Guidelines

1) Make your website with a clear hierarchy & text links. Every page should be reachable from at least one static text link.

2) Keep the outbound links on your webpage to a reasonable number.

3) If your website contains lot of images. Then use relevant keywords in the ALT Attribute on the images.

4) Regularly check for broken links on your website and fix them.

5) Write original and high quality content.

See Also:
Everything you need to know about “Google Panda”
The Google Panda Update [ Infographic ]
Importance of Using Proper Permalinks In SEO
Top 10 Blogs You Should Follow Right Now To Learn SEO

Have you ever affected by any Google Panda update?
Share your experience in comments.

 

29 Apr

Ubuntu 12.04 LTS Now Available For Download

ubuntu 12.04

 

The much awaited latest Ubuntu 12.04 nicknamed as Precise Pangolin released this week & is available for download now. There are many features that has been added in this release and to experience all those new features – take this Guided Tour on their website.

All LTS releases provide support for 5 years which works great for Organizations who prefer large no. of deployments of Linux machines.
This is the first LTS release in Desktop Version which is packed with the Unity user interface which simplifies your overall Linux experience.

ubuntu 12.04

Ubuntu is a great choice to try Linux OS with perfect design and UI.
The latest release of Ubuntu comes in 3 flavors,
Ubuntu 12.04 for Desktop
Ubuntu 12.04 for Server
Ubuntu 12.04 for Cloud Infrastructure.

The Server version of Ubuntu 12.04 is packed with OpenStack, which helps in deploying a private cloud, & also introduces Metal as a Service (MAAS), which brings “the flexibility of cloud computing to physical server provisioning” .

Ubuntu 12.04 will be certified & supported on few selected HP ProLiant servers, as well.

You can also run Ubuntu inside a Windows Computer using Ubuntu Windows Installer where it is very easy to install and uninstall the Operating System. You can also easily upgrade your ubuntu if you have already one installed in your computer.

[ Guest Article Contributed by Ramanathan Sundaram. You can follow him here on his Google+ Profile.]

 

27 Apr

20 Hilarious Quotes From Shit Entrepreneurs Say Videos

shit entrepreneur say

 

In the last six months, we saw the trend for creating “Sh*t People Say” video memes and it already has covered almost every corner of the human experience.
Some videos are ridiculous and some are damn hilarious. Even Entrepreneurs are not left behind in this video meme series.

shit entrepreneur say

The first video for ‘Shit Entrepreneurs Say‘ was created by virtual phone system Grasshopper and after that we’ve seen many additions to the list.
Here’s the list of Top 20 Hilarious Quotes from ‘Shit Entrepreneurs Say’ Video Memes:

1) So, I quit my job…

2) It’s like Groupon, but only bigger!

3) All we need is like 1 or 2% of the market & we are billionaires.

4) Connect it to Facebook, and viral spread. BOOM, BOOM!

5) Get like a billion people on the website. Throw up some advertisements. Bop, bop!

6) I have not slept in 3 days.

7) I know that investors are just waiting to steal my idea.”

8 ) I know you don’t invest in X, but we are the exception.”

9) Hurry up because other investors are about to do deal with us.”

10) No one else can do what we are doing.”

11) “All those investors who turned us down just don’t get it.”

12) “We already filed patents so our intellectual property is protected.”

13) We are looking for rockstar developers & coding ninjas”

14) “We are changing the world”

15) “We are not concerned about profit, it is only revenue that matters.”

16) We are doing great. We have tripled revenue from last month. [ yeah, we made nothing last month.]

17) I can’t pay you but what if I give you 2% of the company.

18) I can’t tell you anymore until you sign the NDA.

19) I would totally IPO on her face.

20) “We are fucked. It’s all over.”

Also Check out these videos:

27 Apr

How To Add Google Custom Search To Your Website

Google custom Search engine

 

Google Custom Search Engine is the best option to create a customized search experience for your website. Though all the WordPress themes provide a default search engine box but why not have the most powerful search engine technology powering your search on your website?

Google custom Search engine

Here are some reasons why you should use Google Custom Search Engine:

– You can make money using your Adsense ads in search.
– Powered by Google Powerful Search Engine Technology.
– Include one or more websites, or specific webpages in Search results.
– Customize the look & feel of the search results to match your site.
– You can set up Google Analytics with your search engine to see what users are searching on your site.

Step by Step Guide To Set Up Google Custom Search To Your Website:

1) Go to Google Custom Search.

create Google Custom Search  Engine

2) Click on “Create a Custom Search Engine”

Google-Custom-Search-Engine1

3) Fill all the details for your Search Engine. The first one is Name of your search engine. You can choose any name and description for your search engine. It will not affect any results. But while choosing sites to search, you need to find out the right URL formatting. If you want your search engine to search the entire website including sub-domains, choose this formatting – *.youngblah.com/*. You can include as many websites you want to include. And click on Next.

style of custom search engine

4) In this step, Choose and Customize a Style for Your Search Engine. You can change more advanced settings in the next step. So, Click on Next.

custom search engine

5) Now your code is ready. To change more advance settings such as Look and Feel, Google Analytics, Google Adsense, etc. – Click on any of the options given below the code as shown in the picture above.

6) Get the Code with changed Advanced settings.

7) Paste the code anywhere in your website where you want Search Engine to appear.

Have you tried Google Custom Search on your website?
Questions are welcome.

26 Apr

DataWind Launches Ubislate7+ And Ubislate7C Android Tablets, Starts at Rs. 2,999

ubislate 7+

 

DataWind, the makers of World’s cheapest Aakash tablet, has announced the launch of two new tablets – Ubislate7+ & Ubislate7C. Both the new tablets come with almost similar specifications except the difference in internal storage capacity & display quality. The best feature that has been added to the tablet is Phone functionality, which means users can make or receive calls through the tablet.
DataWind also partnered with Yahoo India, GetJar, InMobi, The Indian Express Group, and Poketalk to provide content for these tablets.

ubislate 7+

Specifications, Features and Price of Datawind Ubislate7+(which is is an upgraded version of the Aakash tablet):

– Android 2.3 Gingerbread OS
– 7-inch(800×480 pixels) Resistive touchscreen display
– 256 MB RAM
– Cortex A8 700 MHz Processor with HD Video Co Processor
– 2 GB Internal Memory, Expandable up to 32 GB with micro SD card
– 2 USB Ports
– 3.5 mm Jack for Audio Out
– WiFI and GPRS
– Phone functionality (Support for SIM)
– Support for all document formats
– HD Video Playback and Streaming
– 3200mah battery which provides support of Up to 3 Hours after full charge
– Priced at Rs. 2,999

The Ubislate7C, also features the same specifications but the main difference lies in the fact that it has a Capacitive Touchscreen Display and 4GB of internal memory. Ubislate7C is priced at Rs 3,999.

The UbiSlate7+ can be booked online from DataWind’s official website while UbiSlate7C will be available by the end of May this year.

So, what do you think of these new tablets?
DataWind faced lot of criticism in the past for Aakash Tablet(Ubislate7) for its poor quality. Let’s hope these tablets will not face the same fate.

 

26 Apr

3 Tips For Off Page Optimization Techniques For SEO Success

off page optimization

 

Getting the optimization of your website’s content (On Page Optimization) is only half the battle. Off Page Optimization is also equally important for your website to rank higher in search results.

off page optimization

So today, I’ll discuss 3 tips for Off Page Optimization Techniques For SEO Success:

1) Link Building:  The most important part of Off Page Optimization is Link Building. You should try to get as many backlinks as possible from other websites. The number and quality of backlinks is crucial for your PageRank to increase and ultimately to rank higher in search results. PageRank is directly proportional to the no. of unique pages that are linking to your site. If you have high no. of backlinks from the websites with good PageRank, you will have a high PageRank. So, spend some time in getting those backlinks.

Here are some tips to get backlinks:
– Guest Blogging on sites related to your blog niche.
– Press Releases
– Forum Posting related to your blog niche.
– Article Submission to sites like Ezine, Hubpages, etc.
– Blog Commenting on ‘DoFollow’ Sites
– Image Sharing on sites like photobucket, flickr, etc.
– Video Sharing on sites likes YouTube, Vimeo, etc.
– RSS Feed Creation & Submission
– Directory Submission such as Dmoz.org, Technorati.com, etc.
Use of Social Media: Share and promote your content on all the major social media sites such as Facebook, twitter, Linkedin, Digg, StumbleUpon, Reddit, Tumblr, Google Plus and Pinterest. All these sites can bring a huge amount of traffic to your site and also helps in link building.

2) Anchor Text:  Now another important factor in Off Page Optimization is Anchor Text. Anchor Text is the text to form a Hyperlink. If you are not choosing the right anchor text, then all of your efforts of getting backlinks will not be much useful.
For example, If I want to link to this page – http://www.youngblah.com/what-is-page-rank/ and the main keyword is Pagerank.
I can use “Click Here(Anchor Text) to know more about PageRank.

But ‘Click Here’ doesn’t tell Google Bots what the link is pointing to. So, use the link on the keyword.
Right Method(Example), “Click here to know more about PageRank(Anchor Text)”.
So, you should try to get backlinks from other websites using the right Anchor Text to make your site more relevant in Google search results.

3) Best Practices:
– Quality and Natural Links matters.
– Avoid Paid Backlinks.
– Avoid Link Exchange.
– Try to get Backlinks from High Authority Sites or from sites with at least PR 1 or above.
– Try to get Backlinks from sites that are relevant to your content.
– A link in the footer of a website is weighted less by Google than the link appearing on the top or in the main content of the page.

 

25 Apr

Google Finally Launches Google Drive Cloud Storage Service

google drive

 

After months of speculation, Google has officially launched Google Drive today. Google Drive is a cloud based storage like Dropbox which would allow users to store free data up to 5 GB on Google’s servers.
Initially, the service is available for PC, Mac and Android devices and the support for iPhone & iPad would be added very soon.

google drive

What is Cloud Computing:

Cloud computing is the next stage and future of Internet evolution. It allows you access all the services from applications to business processes, software to storage, wherever & whenever you need. Cloud computing has completely revolutionized the way companies use technology to service customers and suppliers.
San Francisco-based Artis Capital, has been a pioneer in cloud computing venture capital investing since 2006, when it sold its stake in YouTube to Google. You can read a pretty good article about cloud computing myths here for more insights.

According to the company post – With Google Drive, you can:

1) Create and collaborate: Google Docs is built right into Google Drive, so you can work with others in real time on documents, spreadsheets & presentations. When you share content with others, you can also add & reply to comments on anything & receive notifications when other people comment on shared items.

2) Store everything safely & access it anywhere on the go: You can access all your stuff from anywhere—on the web, at the office, in your home, at the office,& from all of your devices. You can install Drive on your PC or Mac & can download the Drive app to your Android devices. The support for iPhone & iPad would also be added later.

3) Search everything: Google also introduces Optical Character Recognition (OCR) technology on Google Drive which can even recognize text in scanned documents. For instance, you upload a scanned image of an old magazine clipping. You can search for a word from the text of the actual article. Google also introduces Image recognition so that if you drag & drop photos from your Lake trip into Drive, you can later search for [Lake] & photos of that trip would pop up.

You can get started on Google drive with 5GB of storage for free. You can also choose to upgrade to 25GB for $2.49/month, 100GB for $4.99/month and 1TB for $49.99/month. When you upgrade to a paid account, your Gmail account storage will also expand to 25GB.
And to celebrate the launch of Google Drive, the free storage in GMail has been also increased from 7.5 GB to 10 GB.

What’s the Best Cloud Option?

There are many cloud options to store your data. Here’s the list of all cloud options with their features:

google drive comparison

So, What do you think of Google Drive? Is it the beginning of the end of Dropbox?

 

24 Apr

5 Tips To Increase Engagement On Your Facebook Page

facebook pages

 

It is always better to have 500 people who like your Facebook page and revisit your blog more often when your post something new than 2000 people who never visit your blog again. But getting engagement on Facebook pages is not easy these days.
Every user on Facebook has liked so many pages that it is very hard for your page to get noticed in their News feed. Facebook uses an algorithm – EdgeRank, to determine the importance of a status update. The more comments and likes a status update receives, the higher its EdgeRank. The higher its EdgeRank, the higher that update will be placed in news feeds of more people. This means getting comments, likes and shares should be the goal with your each status update.

facebook pages

So, today I’ll discuss five simple and effective tips to increase engagement on your Facebook Fan pages:

1) Post Variety of Content: If you are a regular Facebook user, you might be aware that funny pics and statuses gets the maximum number of likes and comments these days. There are so many pages on Facebook with more than 1 Lac likes which just post these rage comics, memes and other funny pictures.
So, provide a variety of content for your fans in different media like posts, photos, videos, & surveys and do it consistently. But remember to post content related to your niche only.
Also, don’t just limit yourself to sharing your blog posts, share valuable articles from other websites in your niche too.

2) Install the Top Fan App: This is not a new technique, but one of the best method to increase user engagement. People like to get rewarded. This app chooses the Top Fan based on number of likes, comments and shares.
You can also organize weekly giveaways and contests to drive more engagement from fans.

Install Top Fan App here.

3) Find The Best Time To Publish Your Posts: Timing is very important while sharing content on any social network. The best time to post on Facebook is normally early morning, evening and night when people are not very busy with their work. You can also use Google Analytics to find out at which time you’re getting more clicks from Facebook shares.

4) Facebook Posting Habits:
– Post breaking updates/news in real-time.
– Post content daily or on a regular basis.
– Ask questions at the end of posts. This will encourage engagement & feedback on your Facebook fanpage.
– Encourage others to like, comment or share your posts by using tactics such as “Like this Post If you ….”
– Ask Questions Using Facebook Questions.Every time a user answers, it will be shown in the news feed of all their friends which increases the chances for others to visit your page to answer the question.

See Also: Top 5 Tools to Increase Brand Engagement on Facebook

5) Participate in Conversations: Many brands are still doing mistake of not replying to comments. Always reply to comments on your posts. A recent research shows that 49.5% people said that if their questions on Facebook/Twitter went unanswered, they would no longer do business with the company. Participation in conversations will also encourage users to keep posting more comments.

 

24 Apr

Importance of Using Proper Permalinks In SEO

wordpress-permalinks-seo

 

What is a Permalink?

Permalinks are the permanent URLs to your individual blog posts, categories & various other lists of your blog postings. A permalink is used to link to your article or or how you might send a link to your article in an e-mail message. The URL to each post is permanent, & never change — hence permalink. e.g.  “http://yourdomainname.com/category/post-name/”

wordpress-permalinks-seo

Why to Use Proper Permalinks?

Using right structure for Permalinks can help a great deal in Search Engine Optimization(SEO). The proper way to set up Permalinks is to include the keywords in it which could help you in Google rankings and it would also be easier for people to read the Permalinks, thus increases the Click-through rate(CTR).

Types of Permalinks and How To Change Permalink Structure?

1) Ugly permalink – http://yourdomainname.com/?p=123

2) Pretty permalink – http://yourdomainname.com/category/post-name/ or http://yourdomainname.com/year/month/day/post-name or http://yourdomainname.com/post-name/

permalinks wordpress

The default setting for Permalinks in WordPress is “http://yourdomainname.com/?p=ID Number”. But this default URL structure does not benefit the reader & blog owner at all.
To change the pretty permalinks for your WordPress blog, select ‘Permalinks’ from Settings in your WordPress dashboard.
The best SEO permalink structure includes ‘category’ and the ‘post title’ in the URL.
It looks like this: “http://yourdomainname.com/category/post-title”. But avoid using category in the URL structure if your domain name and slug is long as that might lead to a very long URL which is harder to share & will not benefit you much in Google.
Some bloggers including me also use URL structure with just the post name: “http://yourdomainname.com/post-title” which is also great for SEO, so you don’t need to worry if you are using this.
You can change the permalink structure anytime & WordPress will do a 301 redirect from the old URLs to the new ones but be careful as changing Permalinks will push your pages out of Google’s index for some time, thus decreasing your Traffic.

How To Safely Change Your WordPress Permalink Structure

1) Yoast: You can use Yoast’s redirect tool to safely change the WordPress Permalink Structure.

2) Advanced Permalinks: Use this plugin to keep the same URL for all your old posts & then create a new permalink structure for new ones.

Recommended Read:

WordPress SEO URL / Permalinks considerations – Yoast

 

23 Apr

5 Best Free Twitter Tools To Unfollow Non Follower Users

twitter

 

With more than 200 million users,  Twitter is one of the best marketing & promotional tool for Internet entrepreneurs today, but only if it is used effectively.
Sometimes it gets frustrating when you are following people but not many of them are following you back. Twitter allows you to follow only 2,000 people until your followers count reach more than 2,000 followers. So, with the help of following five tools you can unfollow all those people who are not following you back:

twitter

1) ManageFlitter: One of the best tool to clean your Twitter account. Apart from quickly unfollowing non followers, ManageFlitter also offers you the ability to unfollow inactive or noisy users. You can unfollow 100 users per day for free.

2) iUnfollow: Another great tool to quickly unfollow non-followers with keyboard shortcuts. The maximum limit of free unfollow per day is 75. You can also check history of who you followed & who followed you.

3) Justunfollow: The maximum limit of free unfollow is 50 per day. If you want more, you’ll have to go for paid upgrade. Use of this tool is very easy.

4) Refollow: This is another great tool to unfollow people in bulk. The maximum limit of free unfollow is 100 per day.

5) FriendorFollow: This is a free tool to unfollow all users who are not following you. The process is quick and easy. Just sign in with your Twitter account and click on users to unfollow them.

But before unfollowing users in bulk, remember Twitter could also ban your account. So, don’t unfollow more than 100-200 users per day to stay on the safer side and also read Twitter Guidelines and Best Practices.