31 Oct

Social Media Guide For Small Businesses

Social Media is the new revolutionary platform for businesses. It has completely transformed the way we connect with customers and generate new leads. There are so many social media sites these days that it gets confusing for businesses where to start with. Every social network is unique and important in its own way. So, it’s really crucial to integrate the use of Cross Channel Digital Advertising Solutions for the all-round development of your company.

Social Media Guide For Small Business

1) Facebook – To Engage with customers

Personal networks are for school and college buddies. When people use Facebook – they tend to be in a casual mindset looking to socialize, be entertained and kill time. They are just passing the time away.
Users on Facebook expect to see updates from friends & family, information & updates about their personal interests and entertainment content.
To be successful on Facebook, you have to align your strategy with the mindset of users. If you’re going to distract casual mindset of users by talking only about your brand, you are most likely going to fail. Instead, share humorous content and updates surrounding your industry to get users attention and in no time they will start engaging with your brand.

Few Tips for Facebook Marketing:

– Humor Sells.
E.g. Indian Ecommerce startup bewakoof.com is doing great in terms of engagement and traction by sharing humorous content on their Facebook page.

– Target Emotional Quotient of users.
E.g. Spring in the Air, a flower supplier based in Florida shared a letter from a Mother to her daughter just before Mother’s Day this year. In no time, the post went viral and has received 82,475 likes, 477,113 shares and 23,232 comments till now. Before this post, their Facebook page had less than 2,000 fans and now they have more than 16,000 fans.

– Engage in conversation. Reply to comments and wall posts. Ask Questions. (Read: Top 5 Tools To Increase Engagement on Facebook)
– Share rich media content such as photos and videos to get more likes and shares.

See Also: 10 Helpful Resources on Facebook Marketing

2) LinkedIn – To Generate new leads

Unlike Facebook, LinkedIn is the network for professionals. When people use LinkedIn – they are looking for new opportunities, current news and insightful discussions. People may not spend much time on LinkedIn as much as they do on Facebook but whatever time they spend, they are looking to gain something out of it.

Few Tips For LinkedIn Marketing:

– Participate in conversation on LinkedIn groups. Solve a problem and people will notice you.
– Do not spam your wall or LinkedIn groups with irrelevant updates.

3) Pinterest – To increase visibility of your brand

Pinterest is the next big thing in Social Media. It gives brands a chance to showcase their creative side. Users on Pinterest are hungry for creative and visual content. More than 70 per cent of Pinterest users are female, so you have to keep this in mind while developing your strategy for Pinterest.
Recent reports show that Pinterest provides more referral traffic to other sites than Google+, LinkedIn & YouTube combined.

Few Tips For Pinterest Marketing:

– Use hashtags so people can easily discover your content.
– Pin only original and creative content.
– Add detail information and links in the description of your pins.

See Also: The Ultimate Guide to Pinterest Marketing

4) Twitter – To Share Links & Current news and for Better Customer Service

Twitter is the best news channel. Unlike Facebook or LinkedIn, you can use your Twitter wall to share all kind of information.

Few Tips For Twitter Marketing:

– Do not use affiliate links in your tweets.
– Do not spam your followers’ inbox with messages to sell a product or service.
– Use hashtags as it will make your tweets more searchable and visible in various applications people use to find trending topics.
– Follow people with similar interests to increase your followers.
– Give quick response to customers’ queries.

See Also:

Top 100 Tools And Apps For Ultimate Twitter Experience ( Free Ebook )
How to Increase Followers on Twitter

5) Google+ – To organize hangouts and make your content Search friendly

Google+ is the new social network from Google. If used properly, it can give your content a huge boost in search rankings. The main idea behind launching Google+ is to make search more social and around your friends. Apart from that, you can also use it to organize hangouts with your followers and customers.

Few Tips For Google+ Marketing:

– Increase your followers that will benefit you more in search rankings.
– Increase “+1” on your content.
– Include keywords in the profile description and your posts.
– Include hashtags for better search visibility.
– Organize hangouts to connect with your customers in a more personal way.

6) YouTube, Reddit and StumbleUpon – To Go Viral

YouTube is the biggest video sharing website on the web. Many brands became successful only due to their presence on YouTube. Have you heard the story of Orabrush Tongue Cleaner?
After spending thousands of dollars on traditional advertising, a man created a video for just $500 to explain the benefits of Orabrush and posted on YouTube. Within the first few months, the video went viral and now he is running one of the most successful businesses across the United States.

See Also: 8 YouTube SEO Tips To Rank Higher in Search Results

StumbleUpon is a discovery engine to find cool things on the internet. It allow users to find and rate web pages, videos and photos on the web that are personalized to their tastes & interests using peer-sourcing and social-networking principles. If your content goes viral on StumbleUpon, it can easily bring 1-2 lacs visitors on your website within the time frame of 3-5 days.
Stereomood.com is a web based application that allows users to listen to music that matches a certain emotion they’re currently in. This simple web service received more than 4, 00,000 hits from StumbleUpon itself within the first few months of its launch.

Reddit is a kind of social bookmarking site where registered users submit content (links, photos, videos, etc.) and other users vote the submission with up or down to rank the content and determine its position on the website’s pages and front page. Just like StumbleUpon, it can also bring huge amount of visitors to your website if your post reaches front page of the website.

7) Tumblr – To Showcase Personal Side of your company

Tumblr is a micro blogging platform & social networking site where users post multimedia content to their blogs. As a business, you can showcase the personal side of your employees and business on Tumblr.
Check out the Tumblr blog of Mashable at mashablehq.com where you can find behind the scenes look at Mashable from within its headquarters.

Social Media is a great platform that allows brands to connect with customers directly. The ultimate goal of Social Media marketing should be to turn your customers into personal evangelist. And all this can be achieved only through integrated use of different social media platforms.

28 Oct

How to Verify Your Website/Tumblr Blog on Pinterest

Social Media Updates on Pinterest

Just like Facebook, Twitter and Google+, Pinterest also introduced a feature for profile pages that allows you to verify your website on Pinterest. The new feature will highlight your full site URL on your Pinterest profile pages. “When your site is verified, users will see a checkmark next to your domain name in search results. They will also see the full site URL & checkmark on your profile.”

This feature will be available to all the profiles within a week or so, so it is possible that you won’t see the verify website option in your settings immediately.

Social Media Updates on Pinterest

How to Verify Your Website on Pinterest

1) Log in to your account and go to Pinterest.com/settings.

2) If the verified option is available to you, then choose “Verify Website”(Positioned next to the field where you fill your website information).

Pinterest Verification

3) Download the HTML Verification file.

4) Log in to your Hosting account. Select “File Manager” under Files section. Then select “Home Directory” and click on “Go”. There, open the “public_html” folder and upload the HTML file you’ve downloaded from Pinterest.

5) Click on “Click here” on the Pinterest verification page to complete the process. You can later delete the HTML file from your public_html folder.

For now, the verified option is only for “top-level” domains such as youngblah.com, and not youngblah.wordpress.com. Most blogging platforms (such as Blogger or WordPress) and eCommerce sites (such as Etsy, eBay) do not allow you to upload HTML files. Tumblr is an exception; step by step process for verifying a Tumblr blog can be found here.

It’s a great step by Pinterest to increase the visibility of official content creators and brand profiles. Also, the link from Pinterest to your website is “Dofollow”, so I’m sure it will also benefit webmasters in their SEO efforts.

So, what do you think of this move by Pinterest? Have you verified your website yet?
Leave a comment if you’re having any problem verifying your website.

23 Oct

The Rise of Women in Tech [INFOGRAPHIC]

Rise of women in technology

Did you know Ada Lovelace, a computer scientist from England, is considered to be the first ever computer programmer? She created a model using code-like language for Charles Babbage’s analytic engine in the mid-1800s.

This Infographic created by Institute of Electrical and Electronics Engineers, takes a look at some of the brilliant women over the years whose contributions in technology, science, engineering & mathematics, led to some of the greatest innovations in our history.

Recent examples of some very impressive women working in tech, are Yahoo CEO Marissa Mayer & Facebook COO Sheryl Sandberg.

Rise of women in technology

18 Oct

Google Finally Launches ‘Disavow’ Bad Links Tool

Google Disavow Links Tool

Google has finally launched their own ‘Disavow’ Bad Links Tool. The tool allows you to remove bad inbound links that are harming your website’s rankings. That means, by adding bad incoming links in this tool – you are telling Google that you do not want these links to consider while deciding your site’s rankings in SERPs. The tool was first launched by Bing earlier this year.

How To Use ‘Disavow’ Bad Links Tool:

Step 1: To use this tool, first login to your Google Webmaster tools account & click here.

Google Disavow Links Tool

disavow-links Process

Step 2: Click ‘Disavow Links’. Google will give you warning about how using this feature incorrectly can even harm your website’s rankings. As in case, if you remove good links – it can affect your site’s performance in SERPs.

remove-bad-links Google

Step 3: In this step, you need to upload the file of links that you want to remove. Click ‘Choose File’ and upload a plain text file (create this in Notepad) with a list of links that you want to remove. Include only one URL per line. If you want Google to ignore all links from an entire domain (like example.com), just add the line domain: example.com. Don’t upload the entire list of links to your website: the file that you upload should contain the list of links you want Google to ignore.

Click the ‘Submit’ button and then click on Done.

You can even watch this video in which Matt Cutts explains the “Disavow links” feature of Google Webmaster Tools.

Note: It will take few weeks for Google to incorporate this information into their index to decide rankings in SERPs.

Learn more about how to use the disavow links feature on Google Webmaster Centrel blog and in Google’s Help Center.

So, what do you think of this new Google ‘Disavow Links’ tool?

16 Oct

Everything You Need To Know About Recent Algorithm Changes By Google

Google Algrithm Changes

Google has made too many significant changes in their algorithm in the last three weeks. It all started with the Google Panda Update 20 on September 27, 2012. This is the 20th update of Google Panda since it’s first update on February 24, 2011(which impacted 11.8% of English search queries). Google confirmed that the new Panda algorithm update is not just a data refresh but an algorithm update.

This was one of the major Panda update as it impacted 2.4% of English search queries and a smaller impact in other languages (for example, 0.5% in French and Spanish).

Google Algrithm Changes

Then, Google announced the Exact Match Domain(EMD) update on September 28, 2012 that is targeted to remove the low-quality exact match domain sites from ranking well and higher in Google search.
So, if you see any changes in your traffic around September 27 or 28 – chances are that your site has been punished by any of these updates.

Then came the Google Penguin Update 3 on October 5, 2012 that will impact search queries across multiple languages including 0.3% in English. This is the third update of Google Penguin since it’s first update on April 24, 2012(which impacted 3.1% of English search queries).
Google confirmed that it’s just a data refresh of Penguin algorithm and not an algorithm update.

The most recent change is Top Heavy Update 2 which was rolled out on October 9th, 2012 which impacted 0.7% of English search queries. Top Heavy update, which was first announced in January, 2012 is targeted at web pages with too many ads “above the fold,” also known as Google’s ‘Page Layout’ algorithm.

Apart from these changes, Google also announced changes in their YouTube algorithm last week. YouTube will now reward videos with higher engagement in their search rather than videos with just more clicks.

So, if you see changes in your web traffic in the last three weeks – your site is most likely affected by any of these changes. In that case – you can follow our guide about “How To Survive Any Google Panda or Penguin Updates”.

12 Oct

Samsung Galaxy S3 Mini Announced

Samsung Galaxy S3 Mini

Samsung Inc has officially announced the Galaxy S3 Mini with 4.0-inch Super AMOLED display, compared to the 4.8 inch version of Samsung Galaxy S3. The phone is powered by a 1 GHz dual-core processor and runs on new Android 4.1 (Jelly Bean) OS. The design of the Samsung Galaxy S3 Mini is similar to the Galaxy S Duos that was launched in September. The phone is also packed with most of the unique features of Samsung Galaxy S3 including S Voice, S Beam, Smart Stay, Direct Call, and Buddy photo share.

Samsung Galaxy S3 Mini

Samsung Galaxy S3 Mini

Samsung Galaxy S3 Mini Specs

– 4.0-inch (480×800) Super AMOLED capacitive Touch Screen display
– 9.85 mm thick & weighs 111.5 grams
– Android 4.1 (Jelly Bean) OS
– 1 GHz Dual-core processor and 1 GB RAM
– 5 Mega Pixel Rear Camera with Auto Focus, LED Flash and 720p HD Video Recording
– VGA Front Facing Camera
– 8/16 GB Internal Memory which is expandable up to 32 GB via microSD
– FM Radio with RDS, Bluetooth 4.0, Wi-Fi, GPS and NFC
– 1,500 mAh Battery

No details about the pricing or the availability yet.

09 Oct

8 YouTube SEO Tips To Rank Higher in Search Results

YouTube SEO

YouTube is the most popular video sharing site on the web and the second largest search engine after Google. Yes, it’s bigger than Yahoo and Bing search. Everyday, millions of people search for relevant videos on YouTube and Google. And there lies an big opportunity. As most of the people upload videos without taking account any factors for video SEO, you can rank higher in search results by using following well proved techniques.

1) YouTube Keyword Suggestion Tool:

YouTube SEO

YouTube Keyword Suggestion Tool

The first and foremost rule for successful YouTube SEO is the keyword research. YouTube Keyword Suggestion Tool will suggest you keywords to choose for your videos along with the information on monthly searches on those keywords in a given location or through out the world. You should also use Google Keyword Suggestion Tool along with YouTube tool to decide more relevant keywords for your videos.

2) Include Keywords in Video filename:

The next thing you should do is to include topic keywords in the video file name that you upload. The name of the video file should match the keywords you’re targeting. For example, if your video is about Non veg cooking – then your video file name should be something like “Non-Veg-cooking.mpeg”. Do not upload videos with name such as “Mov123.mpeg”.

3) Include keywords in the Title:

Just like On-Page SEO techniques for any webpage, include your keyword in the title and try to put it at the start and end of the headline for better SEO results. But remember, title should be enticing enough to increase your CTR(Click Through Rate). YouTube algorithm also takes into account CTR of videos to rank them in search results. Don’t just include keywords for the sake of it. Your title/headline is the first impression of your videos.

4) Include keywords in the descriptions and Tags:

Description- Description gives search engines more information about your videos. For better keywords relevancy, always include keywords and variation of keywords in the description. You can do so by explaining more about your videos or you can also add the complete script of your video in the description for Google and YouTube to index it. It is recommended that you should also put a URL back to your website.
If you are putting a URL link in the description, use http:// before the URL or else it will not work!
YouTube only allows approx. 22 words for the description before the (see below) button. Try to put URL and your keywords early in the first 22 words.
Tags- I would recommend to use 6-10 appropriate tags for each video and do include keywords in the tags also.

5) Improve SEO with Closed Captions

At the bottom right corner of videos, you can notice a “CC” button which stands for Closed Captions. You can see the captions of any video by clicking on “CC” button. Google is using a speech-to-text conversion technology which will convert your video voice over into captions. But the results won’t be accurate.
So, it is always advisable to upload your own caption transcript file than letting YouTube automatically transcribe the audio itself.
YouTube uses a speech recognition feature that will automatically detect each line of your video and matches it to the transcript file. That means you just have to upload the transcript file and the captions will automatically appear exactly in sync with the video.

Google and YouTube indexes the captions of videos to determine the relevancy of keywords in the video and rank them higher in search results.

6) Authoritative YouTube Channel:

If you’re uploading videos to a new YouTube channel, your videos won’t rank higher in search results as compared to new videos by a authoritative channel in the same niche. This is similar to a new website SEO – fresh content by a new blog Vs fresh content by authoritative website such as mashable.com.
So, build your subscribers and upload lot of relevant videos to improve your YouTube channel SEO. And just like a website, upload videos regularly for better SEO results.

7) Off-Page SEO Techniques:

Just like Off-Page SEO techniques for any webpage, try to get many backlinks for your videos from high PR sites all over the web to rank higher in YouTube and Google search results.
To increase backlinks, share your videos on social networking and social bookmarking sites. Blog about it and ask other bloggers to write about your videos.

8) More Engagement Means Better SEO:

Try to increase engagement on your videos. Get more likes, favorites, & comments, respond to comments and ask readers to subscribe to your channel. YouTube takes all these factors into consideration while ranking videos in search results.
Update: According to a recent announcement, YouTube now will reward engaging videos that keep viewers watching in order to decide the rankings of videos in YouTube search. So, it’s not enough to get someone to click on your videos, you have got to get them to actually watch if you want your work to rank higher in search results. YouTube’s analytic will now include a “time watched” feature.

So what are the techniques you’re adopting to improve the search ranking of your videos? Do share in comments.

08 Oct

Review: Ademero Document Management Software

This is a Sponsored post written by me on behalf of Ademero. All opinions are 100% mine.

Based in Central Florida, USA, Ademero, Inc. is one of the fastest growing company that provides document management software to small and large businesses. In today's age of technology, it is crucial to go paperless and have a robust document management solution in place which can help you save lot of office space and reduce the unnecessary time to manage your documents.

Ademero_logofixed

Ademero Business Services (ABS) provides:

a) Full Service Document Imaging: Converting all your paper documents into searchable files suitable for storage on your computer server(s).
b) Implementation without Interruption: Ademero team members will design, install, & thoroughly test the solution at your location. Ademero team will also train your employees on their new procedures.
c) Solution Migration: Ademero also provides migration services from old-fashioned document management systems to simple and shared workstations with file folders containing images.
d) Hosted Document management: Manage Documents Remotely with Content Central™ application using standard web browser.

Content Central™ Hosted Solution for Your Business:

Ademero_ContentCentralfixed

If you are looking for a completely managed solution for your documents & other content, the Content Central™ Hosted Solution is the best choice for you. This is a Web-based document management solution, thus eliminating the need for additional IT resources. Users can access the application using any Web browser(Internet Explorer to Mozilla Firefox or Google Chrome). All the operations occur within this browser-based interface, from capturing, indexing, and retrieving documents to approving & distributing them.

Some of the benefits of Content Central™ includes quick deployment, controlled & logged access, remote connectivity and supports Windows, Mac, or Linux.

Functions of Content Central™ Application:

a) Approval Processing: It lets you define an unlimited number of approval processes so that you can easily manage different stages of a document's life cycle by automatically moving them along workflow paths that you define.

b) Electronic Capture: Content Central accepts files of any type obtained by various means, such as user uploads, e-mail accounts, or network monitoring.

c) Paper Capture: It can capture and process digital images of paper documents from most document scanners, including copiers, MFPs & convenient desktop scanners and can also import scanned images of documents (BMP, GIF, TIFF, PDF, JPEG PNG) that have been previously scanned and stored in network folders..

d) Editing and Forms Processing: Easily edit documents and generate new documents using PDF forms and templates.

e) Indexing: Indexing in Content Central is a key component that facilitates capturing, searching, and more. Users provide index information before or after the capture process depending upon the type of document. Some index data can also be obtained automatically from barcodes or text found on your documents as a result of smart technology used in Content Central application.

f) Integration: Content Central integrates with many software packages, from accounting software & project management applications to Microsoft Office.

g) Search & Retrieval: Powerful search engine within the application to find and retrieve any document using index fields, such as vendor name, PO number, or invoice number.

h) Storage & Security: All the storage services and security of documents is managed by Content Central servers.

i) Support and Assistance: Ademero supports Content Central with a 24-hour call center located in Central Florida. For added support, users can also access live-chat operators directly from Content Central's help menu.

Best of all, you receive every feature for one affordable price, and you will pay only by the number of users required.

Ademero is a one-stop solution for all your document management needs and I strongly recommend everyone to visit their website and test Ademero’s robust document management and workflow solutions.

Visit Sponsor's Site

08 Oct

How To Develop Social Media Strategy (Infographic)

social-media-strategy

Now that you’ve taken the first step to include Social Media in your marketing efforts, it’s time to make the best use of it by having a Social Media Strategy into place.
If you are taking your business on Social Media without an end goal in mind, it is most likely to fail and you’ll end up saying “Social Media is not working for us”.

Social Media strategy is as important as any other business strategy.

This Infographic from Number 8 Communications & BigThunk explains 4 steps to a Social Media Strategy.

1. Define your goals – What are you trying to accomplish with your Social Media efforts? Whether you’re looking for brand exposure or lead generation or just customer service through Social Media.
2. Define your metrics – How you’re going to measure the success of your strategy? More Facebook fans or more revenue. What will be your performance metrics.
3. Decide on tactics – How you are going to accomplish your goals?
4. Execute your strategy – Measure & Refine.

social-media-strategy

4 Steps To A Social Media Strategy

05 Oct

Giveaway: 5 Unlimited Web Hosting Accounts from Zyma (Winners Announced)

zyma giveaway

After our first successful giveaway with Zyma, we are pleased to announce another giveaway of 5 unlimited web hosting accounts from Zyma.

Zyma.com, one of the fastest growing hosting companies in the UK have again partnered with Youngblah.com to give-away five lucky winners a web hosting account completely FREE for one whole year!

Zyma’s customer base spans over more than 80 different countries in 4 different continents, and their unlimited web hosting account package is one of the most comprehensive around. You simply would not want to miss this amazing giveaway opportunity.

zyma giveaway

Hosting Account Features:

• Unlimited Web space and Traffic
• Unlimited Email A/cs
• Unlimited SQL Databases
• Unlimited FTP Accounts
• 99.9% Uptime Guarantee
• Free CDN Service
• Free Transfer and Setup
• Free Tech Support
• Free Google Vouchers
• cPanel Web Hosting
• Softaculous Premium & Fantastico De Luxe
• Attracta SEO tools and cPanel

Contest Duration:

The contest will be open for only seven days, so go ahead & participate now.

Contest Start Date: 06/10/2012 – 12:01 AM EST

Contest End Date: 13/10/2012 – 12:01 AM EST

How To Participate:

To participate in the giveaway, login using Facebook or Email address in the RaffleCopter Widget below, follow all the three steps and five lucky winners will be chosen by Zyma to claim their prize.
( If you don’t see RaffleCopter Widget below, please let us know in comments. )

a Rafflecopter giveaway

Here are some reasons to explain why you should participate in this contest to win free Zyma Free Hosting Account for one whole year:

– You can use Zyma free hosting account to experiment with a new business concept, blog, or venture which you always wanted to.
– And after 1 year, if your blog or venture is going really well – then you could easily extend your plan with Zyma.

(Tip: Tweet and share this giveaway on Facebook everyday to maximize your winning possibility.)

Winners of this Giveaway:

– Dani Marie
– Vikas Khanna
– Kaushik Medhi
– Jamie Leigh Martin
– Brooke Bumgardner

Congratulations to all the winners and thanks to Zyma for this amazing giveaway. Winners will be contacted by Zyma via email within the next few days.

04 Oct

Sticky: Take Notes Within Gmail Chat

Sticky

As a blogger, you always need something to capture and write down your thoughts and ideas that keeps coming through out the day. Sticky is a new web app that helps you to capture your thoughts when they happen right into your Gmail chat. I’ve tried many applications to write down the notes but the best thing I liked about Sticky is that it allows you to take notes from GChat(where I’m always online).

Sticky

How It Works

1) Go to Sticky.io.
2) Sign in with your Google Account.
3) Give permission access to Sticky.
4) Sticky will send you a friend request on your GChat.
5) Start taking notes by chatting with Sticky.
6) Use tags, notebooks, etc. to better organize your ideas and concepts.
7) You can access all your notes by visiting Sticky.io anytime.

Take notes online with Sticky

Overall, Sticky is a useful application with amazing UI that simplify the experience of taking notes. If you’re on Gmail constantly and need a good application to take notes, do try Sticky.

01 Oct

The Mindset Divide – Personal Vs Professional Social Networks (Infographic)

LinkedIn and Facebook Marketing Strategies

As a Social Media expert, it is crucial to understand the users’ different mindsets on personal & professional social networks. You just can’t have the same strategy for all the social networks. Just as people keep their personal life separate from their professional ones, they also have different emotions while visiting personal networks such as Facebook and professional networks such as LinkedIn.

The new study from LinkedIn explains why marketers should understand different mindsets of users on different social networks so they can better integrate their social media marketing strategies. Though most of the small businesses never even care to include LinkedIn in their Social Media Marketing strategy but it can be a valuable marketing asset esp. for lead generation.

LinkedIn and Facebook Marketing Strategies