30 Nov

Avoid the 12 Online Scams of Christmas [INFOGRAPHIC]

As you head online to shop for this Christmas season, cyber criminals are readying their scam list to lure unsuspecting victims. The holiday season presents a great opportunity for cyber criminals to lure into their well planned scams.
From fake E-commerce websites to social media phishing scams to malicious mobile applications and dangerous e-cards, here are the 12 holiday scams you would like to stay awayfrom this Christmas season.

Online Scams

Source: McAfee

30 Nov

15 Best Tools To Write Epic Content

Tools To Write Epic Content

When it comes to content research, there are a lot of resources available all over the web to help you write epic content. From keyword research tools to content ideas, you can find tools to help with every step of writing the blog post. With these tools, you would be able create epic content that is search friendly and at the same time would grab people attention to your blog.

Tools To Write Epic Content

So, let’s take a look at best 15 Tools to Write Epic Content:

1) Factbrowser: Factbrowser is google for data research. You can find all kind of research statistics there to use in your articles. The data can be broken down by topic, country, source, format, or demographic.

2) Evernote: Evernote helps you to take notes on the go easily. It works with nearly every computer, and mobile device out there. So that means, you can access your data anytime and anywhere.

3) Google AdWords Keyword Tool: Every content research starts with keywords. The Google AdWords: Keyword Tool is the best free keyword tool available in the market. You can find out which keywords are searched more than others based on broad, exact or phrase match volumes, in a particular area.

4) Qualaroo: With Qaularoo, you can easily survey your customers or readers to find out answers to any of the questions.

5) Quora or LinkedIn Discussions or Yahoo Answers: Find out what are the frequently asked questions and what type of content could be useful to your customers. You can write around those topics.

6) Topix: Topix is a great resource to find content ideas. The site categorized the news and events on the basis of user location.

7) Soolve: Soolve displays keyword suggestions from up to 15 different sites. All you need to do is to write a keyword and this tool will suggest keywords from sites such as Google, Answers, Amazon, eBay, etc.

8) Ubersuggest: Ubersuggest is a free tool like Soolve to get keyword ideas from Google and other suggest services.

9) CreativeCommons: Creative Commons is a nonprofit organization that enables the sharing & use of creativity & knowledge through free legal tools. So, next time if you need to use any picture in a blog post, just head over to Flickr and use any CreativeCommon licensed photo that are free to be used commercially. All you need to do is to provide credit to the artist.

10) Spezify: Spezify is a social search engine to find out what is being shared on social media. This tool creates a visual search of related tweets, music, images, etc.

11) Jing: Jing helps you to take screenshots of your computer screen and record screencasts(onscreen video).

12) Google Correlate: Google Correlate finds search patterns which correspond with real-world trends.

13) Wordle: With Wordle, you can write amazing looking word clouds to use in your blog posts.

14) Slideshare: Slideshare is a great platform to create your presentations and share in your articles.

15) Google Alerts: Google Alerts is a free tool to monitor the latest news in your niche by keywords to help you come up with new topics to write about.

So, what are your favorite tools?

23 Nov

Black Friday and Cyber Monday Deals for Bloggers

Black Friday and Cyber Monday Deals

This is one time of the year when you can find great deals all over the web and can save lot of money on products and services. So, let’s check out best deals for bloggers and online marketers for 2012.

Black Friday and Cyber Monday Deals

Web Hosting:

Hostgator 50% Off:
Hostgator is offering 50% off on web hosting that includes shared hosting, VPS hosting, Dedicated servers, reseller hosting,& Windows hosting! and $1.95 domain name registration (when purchased with web hosting package) starting at 12:01 AM CST on the 23rd until 11:59 PM CST on the same day.

Bluehost 50% Off:
Bluehost is also offering 50% off on web hosting and that includes a Free Domain for life.

WordPress Themes and Plugins

Themify:
Starting on November 23rd, 2012 until November 26th, 2012, you can use the coupon code ‘ BLACKFRIDAY ‘ to get 40% off on all the WordPress themes including the Club membership! You can get all 33 themes (Photoshop mockup files included) for just $53.40 (normally $89). That is $1.62 per theme! If you are an existing member, this is a good time to buy more themes or upgrade to the Club membership. Click here to know more.

iThemes:
50% off the Toolkit or 35% off Everything else.

Premise:
Premise helps you to create point and click membership sites and landing pages for WordPress. Purchase it now for $95 (normally $165). Starting today, the sale ends at 5PM PST on Monday the 26th.

Woo Themes:
20% Off on all Woo Themes & Woo Commerce extensions.

CommentLuv Premium:
Get it now for $97 instead of $197. This plugin allows comment authors on your blog to leave behind a link to their latest posts. Premium includes many features.

General Shopping

Amazon:
Find great deals on all kinds of products on Amazon. Check out Black Friday Deals and Cyber Monday deals.

16 Nov

Ideas Apple Bought, Borrowed and Stole [INFOGRAPHIC]

Steve Jobs Stole Ideas

No doubt, Apple is one of the most successful tech company ever but how did it invent such beautiful and amazing products. Did it beg, buy, borrow and steal them?
The answer is, of course, all of the above. BestMastersPrograms.org, shared this amazing Infographic about how Apple evolved its amazing line of products over the years.
Steve Jobs always believed in the philosophy “Good Artists copy. Great Artists Steal”. He always bragged about how “Apple shamelessly stealing great ideas”. Whether it’s the mouse or touch screen ideas, Apple did not invent anything itself. But as they say, all ideas and inventions are worthless if you can’t implement and convert them into extraordinary products and Apple is really good at doing the latter.

See Also: Steve Jobs – An artist who changed the world

Apple Stole Ideas Infographic

09 Nov

Everything You Need To Know About Facebook Ads

Facebook Log Out Page Ads

Facebook has come a long way in the last one year especially when it comes to advertising. It has evolved into one big marketing platform for brands all over the world. As Facebook’s COO Sheryl Sandberg says, “Facebook enables brands to find their voices… and to have genuine, personal relationships with their customers,” And certainly it does.

With more than 1 billion users now, you simply cannot avoid the power of Facebook and what wonders it can do for you and your brand. All you need is the right kind of ads for your brands to reach and connect with your target user base.

See Also: Social Media Guide For Small Businesses

Let’s take a look at different types of Ads on Facebook:

1) Promoted Posts:

Promoted Posts is a new feature launched by Facebook earlier this year that allows you to promote specific posts of your pages. This feature is only available for pages with at least 400 likes or profiles with less than 5,000 friends or subscribers. You can promote a post only within three days of its posting.

How To Promote a Post:

How to create Promoted Posts

The promote feature is available at the bottom of every post you’ve posted recently. Click on it, set your budget, choose the payment method and you’re done. It will also show you the estimated reach of the post at that amount.

You can target the promoted posts by location or language by clicking on the public button when creating the post and adjusting the options accordingly.

Create Promoted Posts on Facebook

Posts promotions can always be paused and restarted and you can even adjust your budget by clicking the “Promoted for $Y” at the bottom of your post & then clicking on the gear menu in the bottom-left-hand corner. You can also stop the promotion anytime by visiting the Ad Manager section on Facebook.

Why Promoted Posts is Useful:

Facebook uses an algorithm – Edgerank to rank posts in the Facebook News feed. Due to this, a regular post of your brand page reaches only 6-16 per cent of your fans. So, promoted posts can help you reach your entire fans base. Not only that, you can also gain new fans using “Promoted Posts” feature.
The promoted posts will appear in the news feed of the people who “liked” your page, and also in the news feed of the friends of all users who liked or interacted with your post on the Facebook page.

What Type of Content Should you promote?

– Photos and Videos that are most likely to go viral.
– Exclusive offers, news or events.

2) Sponsored Stories:

Sponsored stories are the stories about people liking a page or any specific post to their friends in the News Feed. So, basically these are the posts from advertisers that appear in your News feed when your friends engage with a Page, application or event that a business has paid to highlight so there is a better chance people see them.

Sponsored Stories and Promoted posts are the only ads that appear in the News Feed of Facebook’s mobile apps users, where more than 60% of Facebook users are.

Types of Sponsored Stories:

a) Page Like Story: Stories about people liking your page to their friends in the news feed. Make sure your profile picture is good enough to attract user attention and generate more likes and engagement.

Facebook Sponsored Stories

b) Page Post Like Story: Stories about people liking your post to their friends in the news feed. Make sure the content of the post is good enough to generate likes and shares from users.

3) Facebook Standard Ads:

Facebook Standard Ads are those ads which are shown in the right hand column of Facebook.

Types of Facebook Standard Ads:

Facebook Standard Ads

a) External URL(Website) Ad: You can create ads with destination URL of your website. These type of ads are used to bring traffic to your website. But Facebook charges higher rates when you direct users to an external URL.

b) Facebook Pages Ads: These type of ads are used when you want users to direct to your Facebook page.

c) Sponsored Post Ad: You can also show specific posts of your page as ads in the right hand column of Facebook.

d) Application Ad: You can direct users to your application using Facebook ads.

e) Event Ad: You can spread the word about your upcoming event using Facebook ads.

4) Facebook Exchange:

Facebook Exchange (FBX) is a new way of purchasing Facebook ads through real-time bidding using information about users collected from their visits to other sites. Using Facebook Exchange, you can serve more relevant ads to users via approved Demand-Side Platforms (DSPs) based on intent (cookie-based) data about users visiting other sites.

This feature is still in the early stages but various reports has shown that the results are off the charts and very effective.

Here’s the data from 3 companies in the Facebook Exchange(FBX) program:

  • AdRoll saw 16X ROI in Facebook Exchange ads for its clients.
  • TellApart  clients noted a CTR of 6.65% on FBX ads, compared to 6.41% on Google’s Adwords.
  • Triggit’s FBX Ads  noted 4X higher return on assets (or profit), 2.2X higher post-click conversion rates, and 6.5X less cost per click-through order than on traditional ad exchanges.

5) Log out Ads:

Facebook Log Out Page Ads

Log-out ads are the ads that users will see after logging out of Facebook. It is a premium promotional tool and will be shown only on the log out screen. The log out ad can include anything such as photos, events, videos, etc. The user doesn’t have to be connected to that page in any way to see log out promotions.

The log out ads could cost you anywhere between Rs. 30-40 Lakhs and can only be purchased through Facebook’s Internal Sales team.

How To Improve ROI on Facebook Ads?

– Take advantage of unparalleled targeting parameters of Facebook while creating ads such as demographics, interests, connections, etc. Your ad will perform better if it is targeted to users who are interested in your product or service. For better targeting and functionality of ads, use Facebook Power Editor (facebook.com/ads/manage/powereditor/).

– Promoted posts and Sponsored stories are the most effective ads (both results in higher CTR) whether you want to increase your likes or engagement.

– Do not use only one type of ad for your brand. Try different types of ads, measure the effectiveness and focus on the one with best results.

– Try a new ad copy 1-3 times per week. Use close-up pictures of people in your ad copy or readable text with vibrant colors to increase CTR.

– Use effective call-to-action words such as ‘Grab this deal”, “Don’t miss this opportunity”, etc.

So, are you using Facebook ads? Which of these ads has proved to be most effective for your brand?

04 Nov

The Shelf Life of Facebook Posts

Increase Facebook Engagement

There has been huge debate recently about Facebook posts’ reach and its ever controversial EdgeRank algorithm. Ever since the launch of Promoted posts, many marketers are noticing the fall of their posts’ reach drastically. This may be due to the recent changes in the EdgeRank algorithm. An average Facebook post now reaches only 5-15% of your fans.

According to a NapkinLabs study(reported by Mashable), just 6% or less of Facebook fans engage with Facebook pages by liking, sharing, or commenting. The study was conducted with brand pages having between 200,000 & 1 million fans.

Socialbakers.com also found that the most engaging post, by Rolls-Royce, had an engagement rate of only 5.74%.

Now a new data from MarketingCharts reveals that an average of 1/3rd of a post’s reach is obtained in the first ten minutes of being posted, & the rest is obtained in the following seven hours. So, total shelf life of a Facebook post is only 7 hours.

So, you need to find out the best time to share your posts and don’t hesitate to share important posts twice or thrice on different times to reach maximum number of your fans.

See Also: The Best and Worst Times on Social Media

Also, check out this interesting Infographic about Facebook engagement.

Increase Facebook Engagement

The Simple Science of Facebook Engagement

Source: Openforum.com