17 Sep

Six Ways Blogs Have Changed the way Businesses Market Online

Online marketing has been a successful way for businesses to get new customers since the internet became popular, but over the years it has changed a great deal. If you haven’t been marketing online for a while and still don’t have a blog, then you should really look into it. We are going to cover how blogs have changed the way marketing is done online and how it can help your business.

Blogs

Targeted Traffic

One thing that has always been a goal in marketing is to find people who would actually be interested in the products or services that are being offered. Blogging is a way to help you achieve this goal by providing relevant content to your target audience. The people that are attracted to your content will also most likely be interested in the similar services that you are providing.

It is never a good idea to steer away from your niche because if your audience is interested in a particular topic, they will start to get uninterested in the other topics you are writing about. It might be ok to write about a different topic that can be relevant or integrated in your niche, but you should never write about something completely different. In the end your audience will let you know what they like and what they thing you should change.

More Value

Blogs offer value to customers even before the customers know what your business offers. In the past, most marketing techniques would start out by letting the customers know what they are offering, now they provide quality content that gets the reader interested and then offers them a relevant product. It is a much better practice that keeps viewers engaged with the blog while being exposed to your products and/ or services.

More Visible

The internet is massive, and almost everyone in the world has access. Getting a blog popular within your particular niche might take some time, but once it does, you will have an incredible reach that could attract an unlimited amount of potential sales. You technically do not have any limitations on how big your blog can get, giving you more visibility to promote, brand, and interact.

More Interactions

Old marketing campaigns didn’t really have much direct contact with customers. They might have had them fill out surveys or something similar but really, they didn’t give 1 on 1 interactions. With blogs, you will have the chance to communicate directly with your customers and potential customers. They will give you more insight on how to make your blog and business better and you will also have an easier time converting them to becoming customers.

While you might not want to directly interact with your online customers, it is important not to let a comment or message go unanswered. If future readers see that you don’t give your audience the time, then they will get a bad impression and might not trust doing business with you.

More Potential Sales

With each interaction, new viewer, and new post, you have a chance to get more sales. You have to realize the true potential of every action that you take on your blog. Everything you do can result in more traffic and sales. Although not everyone that interacts with the blog will give you money, they can still be converted to customers in the future. Especially in the beginning when your blog is still establishing its authority within the niche. If you keep posting quality content on a regular basis, speaking to your readers, and improving your overall authority, you will start to see more and more people purchase from you.

Faster Response Rates

With older marketing techniques, people would take their time to respond and doing business in general was just more time consuming. With blogs, people have a place to go to directly contact your company and get a fast response. When someone leaves a comment or a message to a blog, they will usually keep an eye out for a response as soon as possible, increasing the overall response rates.

There are plenty of reasons why blogging is such a great marketing tool for today’s businesses, so if you are still not convinced to get one, keep on researching!

This guest post is by Jo of make-a-web-site.com.

16 Sep

Mini Bluetooth Keyboard with 5000mAh Power Bank – Hands On Review

One of the biggest issues with the smartphones these days is the battery backup. With the heavy usage of mobile devices, the battery hardly supports all the activity throughout the day.

But with Mini Bluetooth Keyboard, now you can charge all your mobile devices on the go whilst typing on your device with the Bluetooth Keyboard.

Thanks to www.mobilefun.com for giving us this product to review. You can check out more Apple iPad Mini Keyboards here.

Let’s take a look at some of the amazing features of this product:

Mini Bluetooth Keyboard with 5000mAh Power Bank (2)

A) Massive 5000 mAh battery:

The Mini Bluetooth Keyboard comes with a in-built massive 5000 mAh battery to give extra power to your smartphones and tablets. A normal smartphone like Apple has only 1440 mAh battery, so you can imagine what magic a ‘5000 mAh battery’ can do to charge your mobile devices during emergency.
The Bluetooth Keyboard is chargeable with Mini-USB cable that comes in the box.

B) Compatibility:

The Keyboard charger is compatible with all the mobile devices such as smartphones or tablets that support USB charging.

C) Slim and lightweight design:

The Mini Bluetooth Keyboard Charge weighs only 135g and strands at 17mm thick. So, it can be easily put into your pocket or bag.

Mini Bluetooth Keyboard with 5000mAh Power Bank

D) Ultra-portable full-QWERTY keyboard:

This Bluetooth keyboard is a full fledged Ultra-portable QWERTY keyboard. It also has range of multimedia controls to make watching movies and listening to music on your devices simple and enriching. As it is also being compatible with larger devices, it is possible to control your laptop or PC from a distance.

Specifications:

Bluetooth v3.0 connection
FN lock change function
Built-in On/Off button
Built-in rechargeable 5,000mAh Lithium battery
Charge all 5V electronic devices, iPhone, iPod, iPad, cameras, MP3/MP4/MP5, GPS, etc
Dimension: 130 x 65 x 17mm (approx.)
Weight: 135g

So, Mini Bluetooth Keyboard is an amazing product with a massive 5000 mAh battery and Bluetooth keyboard capabilities that allows you to charge all your device whilst typing on your device. You can buy Mini Bluetooth Keyboard here.

01 Sep

How A Small Business Can Stay Away From Social Media Backlash

Social media has empowered consumers to dissect brands at warp speed. Taco Bell faced the wrath of unhappy consumers due to a Facebook post mistake, while the McDonalds McStories campaign ended in disaster.
As most of the social media space is uncontrolled and everything is happening in real time, small business owners should be careful when utilizing the platform for branding and outreach.

Tips for small business owners to prevent social media backlash:

1. Manage your visual reputation

Consumers connect more quickly to visual images than they do text content. You should keep an eye on the images of your product and services floating around the web. Your competitors can easily create images that defame your brand and if they surface on social media, it can be impossible for you to stop the damage due to the platform’s viral nature.
The Apple and Samsung image battle is a prime example of image defamation. Samsung took away a lot of iPhone consumers when Maps failed in Australia. Initially the photo in favor of Galaxy S3 surfaced on the streets, but it took no time in reaching social networking, damaging Apple’s reputation.
You also have the option of an ORM company. However, make sure that you choose an appropriate one because Brand.com reviews show most ORM companies are lacking in some key areas. Companies to avoid are the ones that think online reputation management is all about controlling the first page of search engine results or ensuring privacy protection on Facebook, while paying little or no attention to suppressing unwanted images.

social-media

2. Stay on top of what consumers are saying

Social media blacklash and delayed response are closely tied. Negative comments on social media networks about brands and businesses can spread at a rapid pace, especially if it’s by someone who’s an influencer or has a large number of followers.
Even a small evening lag in responding to an unhappy customer can prove to be catastrophic. Therefore, it’s important that you stay on stop of what consumers are saying by defining a clear response time strategy with your social media team. A report from Oracle reveals that consumers expect response time is within 2 hours, so that can serve as an ideal benchmark window.
Even if something goes wrong, you can be prepared for a strategic reply. Whoever deals with your social media pages (including you) should try to make the response conversational. For example, instead of saying, ‘we’re sorry for the bad meal today, the issue will be escalation to our operations’, say ‘your issue is being looked into right now and you’ll be compensated within 2 hours’.

3. Make your contact information easily available

A trend that has been seen in recent times is that consumers resort to social media if they can’t reach a company directly with their complaints and questions. You can prevent a lot of negative social media press by making your business contact information easily available.
Allow comments, highlight your email and customer service number and even encourage live chat on your company website. Doing so can ensure that negative issues stay between you and the consumer, and doesn’t reach the masses on social media.
Though you may not be able to control social media negativity every time, the tips will help you to ensure things don’t get out of hand.

What steps do you follow to avoid social media backlash? Feel free to leave comments.