Have you ever noticed the sponsored results in Google search results that have been taking over most of the Google search results page. Wordstream has created an Infographic which is full of interesting data on Google’s PPC, clicks and on the performance of Google Ads in Search results.
Clicks on paid search results outdo organic clicks by almost a 2:1 margin for keywords with high commercial intent in the United States.
Though organic searches still get more clicks than paid results overall but not for High commercial intent keywords. Keyword searches with high commercial intent means keywords in which a Google searcher is looking to purchase a product or service (for ex.: “buy web hosting”).