17 Sep

Six Ways Blogs Have Changed the way Businesses Market Online

Online marketing has been a successful way for businesses to get new customers since the internet became popular, but over the years it has changed a great deal. If you haven’t been marketing online for a while and still don’t have a blog, then you should really look into it. We are going to cover how blogs have changed the way marketing is done online and how it can help your business.

Blogs

Targeted Traffic

One thing that has always been a goal in marketing is to find people who would actually be interested in the products or services that are being offered. Blogging is a way to help you achieve this goal by providing relevant content to your target audience. The people that are attracted to your content will also most likely be interested in the similar services that you are providing.

It is never a good idea to steer away from your niche because if your audience is interested in a particular topic, they will start to get uninterested in the other topics you are writing about. It might be ok to write about a different topic that can be relevant or integrated in your niche, but you should never write about something completely different. In the end your audience will let you know what they like and what they thing you should change.

More Value

Blogs offer value to customers even before the customers know what your business offers. In the past, most marketing techniques would start out by letting the customers know what they are offering, now they provide quality content that gets the reader interested and then offers them a relevant product. It is a much better practice that keeps viewers engaged with the blog while being exposed to your products and/ or services.

More Visible

The internet is massive, and almost everyone in the world has access. Getting a blog popular within your particular niche might take some time, but once it does, you will have an incredible reach that could attract an unlimited amount of potential sales. You technically do not have any limitations on how big your blog can get, giving you more visibility to promote, brand, and interact.

More Interactions

Old marketing campaigns didn’t really have much direct contact with customers. They might have had them fill out surveys or something similar but really, they didn’t give 1 on 1 interactions. With blogs, you will have the chance to communicate directly with your customers and potential customers. They will give you more insight on how to make your blog and business better and you will also have an easier time converting them to becoming customers.

While you might not want to directly interact with your online customers, it is important not to let a comment or message go unanswered. If future readers see that you don’t give your audience the time, then they will get a bad impression and might not trust doing business with you.

More Potential Sales

With each interaction, new viewer, and new post, you have a chance to get more sales. You have to realize the true potential of every action that you take on your blog. Everything you do can result in more traffic and sales. Although not everyone that interacts with the blog will give you money, they can still be converted to customers in the future. Especially in the beginning when your blog is still establishing its authority within the niche. If you keep posting quality content on a regular basis, speaking to your readers, and improving your overall authority, you will start to see more and more people purchase from you.

Faster Response Rates

With older marketing techniques, people would take their time to respond and doing business in general was just more time consuming. With blogs, people have a place to go to directly contact your company and get a fast response. When someone leaves a comment or a message to a blog, they will usually keep an eye out for a response as soon as possible, increasing the overall response rates.

There are plenty of reasons why blogging is such a great marketing tool for today’s businesses, so if you are still not convinced to get one, keep on researching!

This guest post is by Jo of make-a-web-site.com.

15 Feb

Top Tips for SEO Video Strategy

If the back end of 2012 has taught us anything, it’s that infographics and videos are going to be huge in 2013. Visit just about any website these days and you’re likely to find images, videos or, as is most likely, both. Marketers with an eye on the ball will already know that the increased popularity of video is a great opportunity to achieve increased brand visibility, providing your SEO video strategy is implemented properly and in good time.

Video SEO

So here are some great tips for planning and implementing a great SEO video strategy:

Choose Your Keywords Wisely

Videos, as with all other types of online content, involve the use of keywords which can be found in meta tags and alt attributes as well as in descriptions, link texts and URLs. All of these things can be optimised to attract visitors and increase conversion, providing your choice of keywords is appropriate for your brand and not too saturated already.

Use Social Media to Network Your Content

Uploading videos to your website is great, but won’t attract visitors unless you tell people that they’re there. Use social media networks to draw attention to your videos, and make use of other video sharing sites – such as YouTube – to post teasers and trailers of your amazing content. This will not only give your intended audience a reason to visit your site, it will give them a forum in which they can discuss your brand. Sites like YouTube draw visitors from all countries, so it will give your international SEO a boost too.

Optimize Your Links and Sharing Methods

Sharing your own content will attract some visitors but the best kind of digital marketing is organic, so make your content as relevant and interesting as possible to encourage your viewers to share it themselves. Embedding links into the content or description of your media will ensure that wherever your content goes, they will go too.

Optimize Your Videos for Search Engines

If you want your videos to be ranked well, here are some handy hints for implementing good SEO practice before uploading:
– Name your media properly with an emphasis on keywords.
– Choose where your video will be submitted, and at what time. There are plenty of great online resources which can give you advice on what social network is seeing the most conversions at which time of day.
– If you’re publishing the video on your own blog or website, make sure the web page it will go on is fully optimized before release.
– Create a separate video site map which can be submitted to search engines.
– Link your video back to one author profile which will be responsible for the production of your company’s media content, and ensure this profile is fully optimized across all major social networks.

So, there are lots of ways in which you can use SEO to optimize your media rich content, but the best one of all is to ensure that content is both relevant and interesting. There’s nothing more likely to create brand buzz than a video which can capture your audience’s attention, and keep it.

18 Oct

Google Finally Launches ‘Disavow’ Bad Links Tool

Google Disavow Links Tool

Google has finally launched their own ‘Disavow’ Bad Links Tool. The tool allows you to remove bad inbound links that are harming your website’s rankings. That means, by adding bad incoming links in this tool – you are telling Google that you do not want these links to consider while deciding your site’s rankings in SERPs. The tool was first launched by Bing earlier this year.

How To Use ‘Disavow’ Bad Links Tool:

Step 1: To use this tool, first login to your Google Webmaster tools account & click here.

Google Disavow Links Tool

disavow-links Process

Step 2: Click ‘Disavow Links’. Google will give you warning about how using this feature incorrectly can even harm your website’s rankings. As in case, if you remove good links – it can affect your site’s performance in SERPs.

remove-bad-links Google

Step 3: In this step, you need to upload the file of links that you want to remove. Click ‘Choose File’ and upload a plain text file (create this in Notepad) with a list of links that you want to remove. Include only one URL per line. If you want Google to ignore all links from an entire domain (like example.com), just add the line domain: example.com. Don’t upload the entire list of links to your website: the file that you upload should contain the list of links you want Google to ignore.

Click the ‘Submit’ button and then click on Done.

You can even watch this video in which Matt Cutts explains the “Disavow links” feature of Google Webmaster Tools.

Note: It will take few weeks for Google to incorporate this information into their index to decide rankings in SERPs.

Learn more about how to use the disavow links feature on Google Webmaster Centrel blog and in Google’s Help Center.

So, what do you think of this new Google ‘Disavow Links’ tool?

16 Oct

Everything You Need To Know About Recent Algorithm Changes By Google

Google Algrithm Changes

Google has made too many significant changes in their algorithm in the last three weeks. It all started with the Google Panda Update 20 on September 27, 2012. This is the 20th update of Google Panda since it’s first update on February 24, 2011(which impacted 11.8% of English search queries). Google confirmed that the new Panda algorithm update is not just a data refresh but an algorithm update.

This was one of the major Panda update as it impacted 2.4% of English search queries and a smaller impact in other languages (for example, 0.5% in French and Spanish).

Google Algrithm Changes

Then, Google announced the Exact Match Domain(EMD) update on September 28, 2012 that is targeted to remove the low-quality exact match domain sites from ranking well and higher in Google search.
So, if you see any changes in your traffic around September 27 or 28 – chances are that your site has been punished by any of these updates.

Then came the Google Penguin Update 3 on October 5, 2012 that will impact search queries across multiple languages including 0.3% in English. This is the third update of Google Penguin since it’s first update on April 24, 2012(which impacted 3.1% of English search queries).
Google confirmed that it’s just a data refresh of Penguin algorithm and not an algorithm update.

The most recent change is Top Heavy Update 2 which was rolled out on October 9th, 2012 which impacted 0.7% of English search queries. Top Heavy update, which was first announced in January, 2012 is targeted at web pages with too many ads “above the fold,” also known as Google’s ‘Page Layout’ algorithm.

Apart from these changes, Google also announced changes in their YouTube algorithm last week. YouTube will now reward videos with higher engagement in their search rather than videos with just more clicks.

So, if you see changes in your web traffic in the last three weeks – your site is most likely affected by any of these changes. In that case – you can follow our guide about “How To Survive Any Google Panda or Penguin Updates”.

20 Sep

Blogging Statistics 2012 (Infographic)

Blogging Statistics 2012

 

Blogging.org has done a research on Blogging in the United States. The research was done among 1000 bloggers across the US to find the answers in the domain of Blogging.
Here are some of the interesting facts on the state of Blogging in 2012:

– There are an estimated 31,000,000 bloggers in the United States as of July 2012.
– There are 42 Million blogs on WordPress.com.
– 60% Businesses have a business or company blog.
– Only 8% of people earn enough money via Blogging to support their family.
– Approx. 81% never earn more than $100.

Blogging Statistics 2012

07 Aug

List of High PR DoFollow CummentLuv Blogs List

DoFollow CommentLuv Blog List

 

We all know the importance of DoFollow Backlinks to rank higher in Search results. DoFollow Backlinks helps to increase your PageRank and blog visibility in search results. Check out the List of High PR DoFollow CummentLuv Blogs List of 2012. CommentLuv is an amazing WordPress plugin that not only allows readers to leave a comment on the sites but also allows them to automatically place a link to their last blog post at the end of their comment. Below is the list of blogs where you not only can leave a comment but you’ll also get a dofollow link back to your website in return. But remember to use diverse anchor text while you leave comments on these websites which is really good for SEO. Also, avoid posting too many comments on the same dofollow website to avoid any penalty from Google.

DoFollow CommentLuv Blog List

PageRank 7 – DoFollow CummentLuv Blogs List

http://weblogtoolscollection.com/
http://comluv.com/ (PageRank 6)

PageRank 5 – DoFollow CummentLuv Blogs List

http://w3blog.dk/
http://kikolani.com/

http://freebloghelp.com/

http://www.bluehatseo.com/
http://www.bizchickblogs.com/
http://basicblogtips.com/

See Also: High PR Dofollow Social Bookmarking Websites List

PageRank 4 – DoFollow CummentLuv Blogs List

http://www.blogengage.com/
http://dmiracle.com/
http://weblogbetter.com/
http://www.webuildyourblog.com/
http://www.blogtap.net/
http://letsbuildwebsites.com/

Also See:
How To Find Out High PR DoFollow CummentLuv Blogs
Top 10 Awesome Google Chrome Extensions for Bloggers

PageRank 3 – DoFollow CummentLuv Blogs List

http://bloggingwithoutablog.com/
http://www.netchunks.com/
http://emoneymarketing.com/
http://www.techtricksworld.com/
http://growwithstacy.com/
http://win-with-1.com/
http://www.techtricksworld.com/
http://www.youdofollow.com/
http://internetmarketingformommies.com/

PageRank 2 – DoFollow CummentLuv Blogs List

http://www.bloggingfor.info/
http://dollarsperday.net/
http://www.bloggingwp.com/
http://www.blogging-techies.com/
http://dailyblogtools.com/
“Regularly Updated…”

If you have a DoFollow CummentLuv blog, just drop us a comment with the details and we will add that to this list as soon as possible.

07 Aug

How To Find Out High PR DoFollow CummentLuv Blogs

SEOQuake Toolbar

Are you looking for High PR CummentLuv Dofollow blogs where you can comment and easily get a backlink to your website. Though you can find many such lists all over the web but most of the time, these lists are outdated and doesn’t work for you. But now there is an amazing extension which allows you to find out DoFollow blogs easily while surfing the internet.

SEOQuake Toolbar

 

SEO Quake

SEOquake is a great SEO extension (toolbar) for Google Chrome, Firefox, Safari and Opera which shows you PageRank, Alexa Rank and various other SEO parameters such as NoFollow Links on a website, Google Link index, SEMRush Rank, Keyword density, WHois, etc. of a page.

Check out How This Toolbar Shows you various information of a page in the pictures below:

SEOQuake Nofollow Links

Nofollow Links

Keyword Density Analysis by SEOQuake

Keyword Density Analysis by SEOQuake

SEOQuake Page Info

Page Information by SEOQuake

 

This extension also works in SERP(Google Search results), which means it shows you details about a website below every search result as shown in the picture below.

SEOQuake

Apart from that, this extension shows you the complete diagnosis of a page such as Home Page analysis and website analysis.

See Also:
List of High PR DoFollow CummentLuv Blogs List
Top 10 Awesome Google Chrome Extensions for Bloggers

Conclusion:

DoFollow Backlinks are crucial for your blog to increase the PageRank and get higher ranking in search results. SEOQuake Toolbar will help you find DoFollow Websites while surfing the world wide web so that you can easily get High PR DoFollow backlinks to your website.

15 Jul

High PR Dofollow Social Bookmarking Websites List

dofollow social bookmarking websites

We all know the importance of Dofollow links in the PageRank. So, today I am sharing the List of High PR Dofollow Social Bookmarking websites which can give you high traffic as well as quality link juice.

dofollow social bookmarking websites

PR 5(and above) Social Bookmarking website List

– http://technorati.com/ (PR 8)

– http://slashdot.org/ (PR 8)

– http://www.reddit.com/ (PR 8)

– http://www.connotea.org/ (PR 8)

– http://www.tumblr.com/ (PR 8)

– http://www.metafilter.com/ (PR 7)

– http://www.dzone.com/ (PR 6)

– http://linkagogo.com/ (PR 6)

– http://scoopit.co.nz/ (PR 6)

– http://www.designfloat.com/ (PR 6)

– http://www.care2.com/ (PR 6)

– http://answers.oreilly.com/ (PR 6)

– http://www.newsmeback.com/ (PR 5)

See Also: How To Predict Future PageRank
3 C’s Model of Successful Blogging

PR 4 Social Bookmarking website List

– http://www.blogengage.com/

– http://mepal.us/

– http://www.huip.de/

– http://www.orangify.com/

– http://dotpoch.com/

– http://jeqq.com/

See Also: List of High PR DoFollow CummentLuv Blogs List

PR 3 Social Bookmarking website List

– http://www.tourdion.com/

– http://opentags.in/

– http://openbuzz.in/

– http://sjbb.org/

– http://www.scrubbu.com/

– http://stickytags.in/

– http://www.bookmark4you.com/

– http://www.bookmarks.wedigg.co.uk/

– http://www.puplinks.com/

– http://www.urselections.com/

– http://v12.me/

10 Jul

How To Change URL To Access Email in Google Apps

Google_Apps

After setting up your branded Email account with Google Apps, the next step is to change the URL where you can access your Email and other services in Google Apps. The default URL to access Google apps is www.google.com/a/yourdomain.com but today we will discuss how to change this control panel address into a short custom URL such as mail.yourdomain.com.

See Also: How To Set Up Google Mail For Your Domain

Google_Apps

Here is the Step By Step Tutorial To Change URL To Access Email in Google Apps:

1) Login to your control panel in Google Apps – https://www.google.com/a/yourdomain.com

2) Click on Settings tab and choose Email Settings.

3) Choose General settings of Email and click on “Change URL” in the web address row. The default address for users to access Email is at:

http://mail.google.com/a/yourdomain.com

4) Now choose the Custom URL i.e. mail.yourdomain.com and click on continue.

5) You will be asked to change the CNAME record with your domain host. This will connect the new URL of your web host’s control panel to Google servers.

Here is the process to change the CNAME record for Hostgator:

a) Log into your Control Panel of your Hostgator account.
b) Click on the Advanced DNS ZONE Editor icon under Domains Tab.
c) Select your domain
d) Go to “Add Record”. Select the record type as CNAME. Write Name as ‘Mail’, set TTL to 3600 and write ghs.googlehosted.com next to CNAME. ( If mail.yourdomain.com already exists, then edit these same settings in that record.)
e) Click Add Record.
f) And it is done! The settings may take up to 24 hours to come into effect.

6) Now get back to Google Apps page and finish the remaining easy steps.

Note: This tutorial will only change the URL to access Email. If you want to change URL for other services, then follow the same procedure and just choose the respective service(for which you want to change the URL) in the settings.

10 Jul

How To Set Up Google Mail For Your Domain

google mail for domain

After setting up your first website or blog, the next thing every webmaster wants to do is to set up a branded Email address ending with the domain name. It means that if your website address is www.yourdomain.com, then your branded Email address would look like yourname@yourdomain.com. In this tutorial, we will be using Google Apps to set up Gmail account for your own domain name. That means you can manage all your emails received at your website’s branded email address straight in your very own custom Gmail account.

google mail for domain

Here is the Step by Step Tutorial to Setup Google Email For Your Domain:

1) Go To Google Apps.

2) Click on Pricing and Choose Free service for Google apps. In the free service, you can set up Email for 10 users with a single domain name. If you want more user accounts, you can choose the business plan.
Update: Google Kills Free Version of Google Apps

3) Fill in all the details and submit it.

Google Apps Setup

4) Now a window will popup as shown in the picture above, Choose Express here and click on ‘Go Express’.

Google apps verify domain ownership

5) Now you need to verify your domain ownership. Click on Next and again next.

Set up gmail for your domain verification

6) Verify your domain ownership. Click on Alternate methods and choose HTML Tag(Recommended Method). Paste this Meta tag in the ‘Head section’ before the first ‘Body Section. Or if you’re using SEO Ultimate Plugin or SEO Plugin by Yoast, then just paste the Meta tag in the verification option given in these plugins.

See Also: Top 15 Must Have Plugins For Your new WordPress Blog

MX Records - Google Mail for Your Domain

7) Now to start receiving mails on your account, you need to change your domain’s MX records. An MX (mail exchanger) record tells a client which server receives mail sent to a domain name. To do that, Login to your hosting account. Find the MX records which are located in the Mail Server Configuration. Delete all existing MX entries. And enter the MX records shown in the picture above. Read more here.
Now Go to Google Apps, open “Setup” tab, click on “Set up Your Apps”, Open GMail, Click on Next and finish the steps.

8) Now you’re done. Login to www.gmail.com using your new username – yourname@yourdomain.com and password. You can also access your branded Email and other services of Google apps by visiting www.google.com/a/yourdomain.com. And if you want to change this control panel URL into a short custom URL such as mail.yourdomain.com. Read How To Change URL To Access Email in Google Apps.

Need help?

I hope this Tutorial will help you to set up your personal branded Email address. Questions and suggestions are welcome. :)

06 Jul

Top 10 SEO Facts ( Infographic )

facts about seo industry

Search Engine Optimization(SEO) is the process of improving the visibility of a website and bring organic traffic from search engines to that website.

But do you know, How big is the SEO industry? Spanish-based SEO firm BlueCaribu shared this amazing Infographic about SEO ( Search Engine Optimization ) and its interesting facts on the internet.

The Infographic reveals that India is the number one nation with the maximum interest in SEO. Till now 13 million blog posts have been published with the term “SEO” in the title.

Check out the Infographic for more details:

facts about seo industry

29 Jun

Learn SEO From Google’s Webmaster Academy ( Top 10 Videos )

Webmaster-Academy-Google

Last month, Google launched a new resource for small businesses – Webmaster Academy. The main goal of this resource is to teach small businesses the basics of how Google search works, how to rank your content higher in search results and how to improve your site performance overall.

Webmaster-Academy-Google

Google has updated the resource with many helpful videos. So, here’s the list of Top 10 videos for you to check out and learn more about Google search and Search Engine Optimization(SEO).
You can also download Google’s official Search Engine Optimization Starter Guide.

1) How Search Works

Do you know that the life span of a Google query is less then half second, and it involves quite a few steps before you see the most relevant results. In this video, Matt Cutts explains how Google crawls, indexes, & serves the web.

2) Make sure Google knows about your website

Find out if your website is in Google’s search results already or not, and if it is not, how to get it included.

3) How to influence or improve your site’s listings in Search

In this video, Matt Cutts discusses how Google creates search result snippets and how you can optimize your website for Google.

4) How to Create great content that performs really well in Google search results

In this video, Alexi Douvas from Google’s Search Quality Team discusses how to create great content and improve your organic traffic from Google.

5) Webspam Content Violations

In this video, Michael Wyszomierski from Search quality team talks about webspam content violations.

6) How to improve your ranking in Google search results if your website focuses on video or images

7) Use Sitemaps to help Google to find content on your website

Sitemaps help Google & other search engines discover content on your website so that relevant content can be served for relevant queries.

8 ) An Introduction to Google+

9) Link Your Google+ Profile to your content

What is Authorship Markup and its benefits.

10) How malicious parties can spam your website