Social Media Archive
30 Jan 2013
The 5 Minute Guide To Getting A Job In Social Media [Infographic]
Social Media is the new hot space for job seekers. As more and more employment opportunities are coming up in this space, many of us are trying to figure out how to get a foot in the door. Social Media is more than just updating various social media profiles of the company. It is about
09 Nov 2012
Everything You Need To Know About Facebook Ads
Facebook has come a long way in the last one year especially when it comes to advertising. It has evolved into one big marketing platform for brands all over the world. As Facebook’s COO Sheryl Sandberg says, “Facebook enables brands to find their voices… and to have genuine, personal relationships with their customers,” And certainly
04 Nov 2012
The Shelf Life of Facebook Posts
There has been huge debate recently about Facebook posts’ reach and its ever controversial EdgeRank algorithm. Ever since the launch of Promoted posts, many marketers are noticing the fall of their posts’ reach drastically. This may be due to the recent changes in the EdgeRank algorithm. An average Facebook post now reaches only 5-15% of
31 Oct 2012
Social Media Guide For Small Businesses
Social Media is the new revolutionary platform for businesses. It has completely transformed the way we connect with customers and generate new leads. There are so many social media sites these days that it gets confusing for businesses where to start with. Every social network is unique and important in its own way. So, it’s
28 Oct 2012
How to Verify Your Website/Tumblr Blog on Pinterest
Just like Facebook, Twitter and Google+, Pinterest also introduced a feature for profile pages that allows you to verify your website on Pinterest. The new feature will highlight your full site URL on your Pinterest profile pages. “When your site is verified, users will see a checkmark next to your domain name in search results. They
09 Oct 2012
8 YouTube SEO Tips To Rank Higher in Search Results
YouTube is the most popular video sharing site on the web and the second largest search engine after Google. Yes, it’s bigger than Yahoo and Bing search. Everyday, millions of people search for relevant videos on YouTube and Google. And there lies an big opportunity. As most of the people upload videos without taking account
08 Oct 2012
How To Develop Social Media Strategy (Infographic)
Now that you’ve taken the first step to include Social Media in your marketing efforts, it’s time to make the best use of it by having a Social Media Strategy into place. If you are taking your business on Social Media without an end goal in mind, it is most likely to fail and you’ll
01 Oct 2012
The Mindset Divide – Personal Vs Professional Social Networks (Infographic)
As a Social Media expert, it is crucial to understand the users’ different mindsets on personal & professional social networks. You just can’t have the same strategy for all the social networks. Just as people keep their personal life separate from their professional ones, they also have different emotions while visiting personal networks such as
30 Sep 2012
The Ultimate Guide To Pinterest (Infographic)
Pinterest is the next big thing in Social Media for businesses. The new social network is full of users hungry for creative and visual content your company has to offer. Over the last one year, this social media site has become a valuable marketing tool for businesses. Check out this Ultimate Guide To Pinterest from
16 Sep 2012
Facebook Advertising for Ecommerce (Infographic)
The retail industry is the highest-spending sector when it comes to online advertising. By the end of 2012, Retail Industry Advertising will represent 22% of all online advertising spend. Retailers are turning to Facebook in order to meet its target registrations, viral invites, email subscribes, add-to-carts, & ultimately purchases and lifetime customer value. Facebook
24 Aug 2012
The Power of Facebook Advertising (Infographic)
There’s been a lot of debate lately about the performance of Facebook Ads. Prior to IPO, GM ended their US $10 million advertising campaign with Facebook saying that paid ads had a very little effect on the customers. Falling Stock price is also a result of weak ad revenue model of Facebook. Facebook just
24 Aug 2012
Inbound Marketing Vs Outbound Marketing (Infographic)
Due to the rise of Internet all over the world, the Internet marketing industry continues to evolve and gain momentum. Consumers are no longer rely on Outbound marketing such as TV ads and Billboards — to find out about new products. Inbound Marketing involves two-way dialogue between the brand and the consumers which is