24 Aug

The Power of Facebook Advertising (Infographic)

  There’s been a lot of debate lately about the performance of Facebook Ads. Prior to IPO, GM ended their US $10 million advertising campaign with Facebook saying that paid ads had a very little effect on the customers. Falling Stock price is also a result of weak ad revenue model of Facebook. Facebook just […]

24 Aug

Inbound Marketing Vs Outbound Marketing (Infographic)

  Due to the rise of Internet all over the world, the Internet marketing industry continues to evolve and gain momentum. Consumers are no longer rely on Outbound marketing such as TV ads and Billboards — to find out about new products. Inbound Marketing involves two-way dialogue between the brand and the consumers which is […]

24 Aug

10 Helpful Resources on Facebook Marketing

Facebook For Business

  “People share, read & generally engage more with any type of content when it’s surfaced through friends and people they know and trust.” – Malorie Lucich, Facebook Spokesperson, February 2011 Marketing on Facebook is all about engagement with customers, maintaining a conversation & gradually building interest in your brand. Businesses are constantly looking for […]

22 Aug

Facebook Studio Edge Launched To Educate Agencies On Facebook Marketing

Facebook Studio Edge

Facebook launched its Facebook Studio Edge program to marketers and Agencies worldwide today. Announced in Mid-June, Facebook Studio Edge is a resource to learn more about Facebook Marketing. The program consists of various 10-15 minute courses on relevant Facebook topics, such as Brand Pages, Ads and Apps. See Also: Top 5 Tools To Increase Brand […]

20 Aug

How Marketers Use Social Media ( Infographic )

How Marketers Use Social Media

  SEOMoz revealed the results of Annual Survey 2012 to state some key points regarding how marketers are using Social Media in 2012. There were total of 6491 survey respondents. 44.4% of those survey respondents self-professed either “advanced” or “expert” level of social media ability. With no surprise, Facebook and Twitter came out as the […]

11 Aug

Social Media Recruitment: Why it is important? ( Infographic )

  Social Media is the new destination for recruiters. There are more than 1 billion people on social media sites like Facebook, Twitter or LinkedIn. More and more companies are using social media these days to target candidates and find the best talent. This type of recruitment is called Social Recruitment. It is all about […]

10 Aug

Top 10 Tools To Schedule Posts on Social Media

Social Media

  Social Media is all about engagement with users. And one of the most important aspect to drive engagement on Social Media sites is to post content regularly. If you’re not active on Social Networks, people won’t take too long to forget about your brand. But finding time isn’t easy for everyone as you always […]

07 Aug

Top 5 Tools to Increase Brand Engagement on Facebook

Facebook is one of the most crucial part of Social Media Marketing. It provides a multi-rich media marketing ecosystem with a huge user base. There are large number of social media marketing tools available these days to help companies reach, target and engage with fans, run various promotions and contests, and implement social media strategies […]