Facebook released its IPO last week and there’s been a lot of debate about the performance of Facebook ads since then. Two days before IPO, GM pulled its advertising campaigns from Facebook, saying that their paid advertisements had very little effect on the customers.
Though the social networking site is growing in popularity but the Click Through Rate was only .05% in 2010 compared to Google’s .4%.
In the first quarter of 2012, it is reported that advertising rates by Facebook increased by 40% while CTR fell by 8%.
Check out more details in this amazing Infographic by Wordstream:
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