The retail industry is the highest-spending sector when it comes to online advertising. By the end of 2012, Retail Industry Advertising will represent 22% of all online advertising spend.
Retailers are turning to Facebook in order to meet its target registrations, viral invites, email subscribes, add-to-carts, & ultimately purchases and lifetime customer value. Facebook with its unparalleled targeting parameters from interests to demographics and actions, is certainly doing wonders for Advertisers.
Check out the Infographic to find out how Ecommerce companies are leveraging Facebook Ads.