Facebook is one of the most crucial part of Social Media Marketing. It provides a multi-rich media marketing ecosystem with a huge user base. There are large number of social media marketing tools available these days to help companies reach, target and engage with fans, run various promotions and contests, and implement social media strategies perfectly.
Here are Five Tools To Enhance Brand Engagement on Facebook:
EdgeRank is an algorithm created by Facebook to rank stories in the Facebook News Feed. Posts with high EdgeRank Scores are most likely to show up in the news feed, than Posts with low EdgeRank Scores. It is based on three variables: Affinity, Time and Weight. Affinity is based on a user’s relationship with that post/object in the news feed. Time means older the object, lower its value. Weight is based on the type of object, such as a pictures/links/videos,etc.
EdgeRank Checker has created their own algorithm to help Page Admins find out how their Page interacts with the News Feed.
EdgeRank Checker allows you to check your “EdgeRank Score”, your best and worst days of the week. These services are free while the paid plan provides you more in-depth analysis & recommendations to increase your rank.
Crowdbooster provides you complete in-depth analysis of your Facebook page and Twitter account to help you achieve an effective presence on Social Media sites. The analytics aren’t based on just abstract scores but it provides detailed numbers that are connected to your social media strategies: impressions, engagement, total reach, & more. It also provides various recommendations to improve each one of these metrics.
Alerti is a complete social media monitoring & management service to manage your brand online. It is based on a search engine that continuously scans different types of sources online (online press, forums, blogs, videos, microblogs, photos, social networks, etc.) to let you know and follow what is being said about you, your brand, or your competitors on the world wide web. It helps to measure the engagement of your brand, communities & to interact with them.
Advanced Analytics tool for your Facebook Brand pages. It helps to measure engagement on your pages and increase newsfeed visibility. The tool is used by 4 of the top 10 Facebook Brand Pages. It shows from where your fans are coming and which ones are leaving, along with the gender & location of the users who are interacting with your content.
Now Understand your audience, measure your success, & optimize your content with PageLever in a much better way.