As a Social Media expert, it is crucial to understand the users’ different mindsets on personal & professional social networks. You just can’t have the same strategy for all the social networks. Just as people keep their personal life separate from their professional ones, they also have different emotions while visiting personal networks such as Facebook and professional networks such as LinkedIn.
The new study from LinkedIn explains why marketers should understand different mindsets of users on different social networks so they can better integrate their social media marketing strategies. Though most of the small businesses never even care to include LinkedIn in their Social Media Marketing strategy but it can be a valuable marketing asset esp. for lead generation.