16 Nov

Success Story : How a man used YouTube to build a multi-million dollar business

When Dr. Bob Wagstaff invented the Orabrush tongue cleaner, he never thought people will not accept the product. He tried all the traditional business methods and strategies to sell his product but all in vain. He invested $ 40,000 in TV commercial, approached retail stores to keep the Orabrush in stores and he even offered patent to other companies but nothing worked. He got only 100 orders and people did not notice the Orabrush in stores.

Then Dr. Wagstaff took the advice of Jeffrey Harmon, a local college student, & started marketing the tongue cleaners on YouTube. With a $500 budget, they produced a video and posted on the site.

The commercial-style video explained the benefits of Orabrush and explained that ninety percent of bad breath comes from bacteria on the tongue—hence the solution, the Orabrush tongue cleaner and within first few months, the video went viral, getting 16 million views.

Building a brand on YouTube
After the first video, Harmon took on the role as CMO and began creating regular webisodes, introducing new characters like Morgan, the dirty tongue. Harmon then used more YouTube video ads to reach more people.

After 2 years, Orabrush had sold more than a million tongue cleaners to people in 40+ countries. The Orabrush brand became so popular that local pharmacy store managers began contacting Orabrush directly, citing requests from customers who had heard about the brand online. This fall, Walmart began carrying the Orabrush tongue cleaners in its 3,500+ stores across the United States. And this week, CVS/pharmacy has added the Orabrush tongue cleaner to more than 7,000 stores across the country.

orabrush story

These days Orabrush is taking a new approach to drive even more sales in stores. One of the first businesses to use YouTube TrueView video ads, Orabrush has created tailored endings to their videos that direct the viewer to the closest CVS/pharmacy carrying the Orabrush.



Source
: Google

Comments

comments

  • viral  marketing is newest and best term for  businesses.and every one accepting this too..

    • Thanks for commenting Sunil. And yes viral marketing is the best marketing. One today you are nothing and next day you can be a star overnight.

      • That is the fact bro, There is nothing faster then Viral.. As we all knows Kolaberi-de has not such potential in music and lyrics to attract ,such a hug fan following … That is only Viral Marketing … 

        • Exactly.  Viral marketing is the most powerful internet marketing method.

          • Do you have any tip about internet marketing ? I mean a rule you must follow type……………….

          • The best thing which I’ve learned is that there are no shortcuts to Internet Marketing. Just try to be active on all important social networks. Build relationships. Post valuable content regularly. 
            If you’re looking for viral marketing sources, then Youtube, Digg and StumbleUpon are the best options. But for these sources to work, you need unique and extraordinary content. 
            Seth Gobin once quoted,”Content marketing is the only marketing that’s left” – which is completely true.