Dropbox, the Cloud Data Storage service confirmed that it has been hacked. Hackers used a stolen password to login to a Dropbox employee’s account & gain access to a file containing email addresses for users of the service.
It all started in mid-July when members of the Dropbox service noticed that they were receiving spam directed to email ac/s they only use to access Dropbox. As a result, users started making complaints on various forums and the company began the investigation.
Aditya Agarwalm, Dropbox VP of Engineering wrote in a blog post:
Now the company confirmed that the security features has been upgraded such as automated mechanism to prevent such events in the future. Dropbox will also launch Two-Factor Authentication in the coming few weeks. Users are also advised to change their password.
After months of speculation, Google has officially launched Google Drive today. Google Drive is a cloud based storage like Dropbox which would allow users to store free data up to 5 GB on Google’s servers.
Initially, the service is available for PC, Mac and Android devices and the support for iPhone & iPad would be added very soon.
What is Cloud Computing:
Cloud computing is the next stage and future of Internet evolution. It allows you access all the services from applications to business processes, software to storage, wherever & whenever you need. Cloud computing has completely revolutionized the way companies use technology to service customers and suppliers.
San Francisco-based Artis Capital, has been a pioneer in cloud computing venture capital investing since 2006, when it sold its stake in YouTube to Google. You can read a pretty good article about cloud computing myths here for more insights.
According to the company post - With Google Drive, you can:
1) Create and collaborate: Google Docs is built right into Google Drive, so you can work with others in real time on documents, spreadsheets & presentations. When you share content with others, you can also add & reply to comments on anything & receive notifications when other people comment on shared items.
2) Store everything safely & access it anywhere on the go: You can access all your stuff from anywhere—on the web, at the office, in your home, at the office,& from all of your devices. You can install Drive on your PC or Mac & can download the Drive app to your Android devices. The support for iPhone & iPad would also be added later.
3) Search everything: Google also introduces Optical Character Recognition (OCR) technology on Google Drive which can even recognize text in scanned documents. For instance, you upload a scanned image of an old magazine clipping. You can search for a word from the text of the actual article. Google also introduces Image recognition so that if you drag & drop photos from your Lake trip into Drive, you can later search for [Lake] & photos of that trip would pop up.
You can get started on Google drive with 5GB of storage for free. You can also choose to upgrade to 25GB for $2.49/month, 100GB for $4.99/month and 1TB for $49.99/month. When you upgrade to a paid account, your Gmail account storage will also expand to 25GB.
And to celebrate the launch of Google Drive, the free storage in GMail has been also increased from 7.5 GB to 10 GB.
What’s the Best Cloud Option?
There are many cloud options to store your data. Here’s the list of all cloud options with their features:
So, What do you think of Google Drive? Is it the beginning of the end of Dropbox?
Dropmark, is an awesome tool that lets you securely collaborate and share photos, ideas, websites, music, documents and notes while allowing to invite friends who can scroll, zoom, communicate, navigate and edit your dropmarks in real time.
Dropmark allows you to easily drag and drop files from your desktop or web browser and all your files will be automatically uploaded to the cloud.
Then you can invite your friends or colleagues to view & collaborate privately or publicly.
It helps you to easily share your work with clients and skip e-mail & social media clutter. And the best part is that- No sign up is required for invited guests.
And that’s not it. There are whole lot of features to give an awesome user experience.
Dropmark recognizes content from all of your favorite apps and websites such as Instagram, Flikr, Youtube, Vimoe, Soundcloud, and others.
It’s a great concept and could be game changer like what Dropbox did for Cloud Computing.
You can sign up for a free account with 250MB storage or can go pro-plan with 25GB storage at $4/month.
This is a very important question, the answer to which every entrepreneur wants to know. How can I promote my startup and create curiosity among users to wait for its launch date. We are living in a very fast paced tech world where it would be foolish to wait for actual launch until you start promoting your startup. But Pre-Launching Promotion can be really tough depending upon the kind of startup you’re working upon. So, you need a full planned strategy for your pre-launch campaign.
A) Planning(Strategy): The first and foremost thing to do is to develop a campaign strategy for the entire pre- launch promotion. What are the demographics you want to target, how much money you’re ready to spend on promotion or what is the pre-launch promotion time you’ve fixed before actual launching.
B) Create a Buzz: The next thing you need to do is create some buzz around. You can create buzz using following resources and then can ask users to sign up on your website to know more about the actual launch.
1) Sponsored Articles: Contact famous bloggers/websites to write about your product or company. This can be very tough if you want to get featured on famous sites like mashable.com or techcrunch.com [www.mashable.com/submit]. So start with average traffic sites where you can feature easily.
2) Create a company blog and also create pages on facebook and twitter.
3) Create an Online Demo Video: You can also create a demo video to tell more about your product, its features and launching date. This has been proven that videos have a long lasting impact on the users and it will make people to want more from your solution. E.g. Dropbox did this and their video appeared at the top of Digg giving them 1, 00,000 E-Mail addresses wanting access to their site.
Check out this Quora Link to find some more good examples of startup product demo videos.
4) Google and Facebook Ads can be used to land on your website or facebook and twitter pages. You can also create a “coming soon” landing page on your website.
5) Organize contests: As people love winning free stuff, it can attract a lot of people to know more about your company.
C) Conclude: Pre-Launch is as important as Post-Launch promotion. It requires effective planning and execution. So, if you are not ready for it, don’t do it. Many a time, people foray into the idea of promoting pre-launch and instead of promoting it they damaged the brand. But always remember, it is easy to bring people on your website but difficult to turn them into customers/users. And that depends upon the value proposition of your startup.