“People share, read & generally engage more with any type of content when it’s surfaced through friends and people they know and trust.”
– Malorie Lucich, Facebook Spokesperson, February 2011
Marketing on Facebook is all about engagement with customers, maintaining a conversation & gradually building interest in your brand. Businesses are constantly looking for new ways to create engaging content and interact with fans but many do not know about the pool of resources Facebook provides to marketers to make the most of their Facebook presence.
Here are 10 Helpful Marketing resources From Facebook to learn about the best practices and tips to promote your Business on Facebook.
1) Facebook Studio Edge:
Facebook Studio consists of many 10-15 minute courses on relevant topics such as Brand Pages, apps, or Facebook Ads to learn more about Facebook Marketing.As a Marketer or Agency, you can also submit your success stories that helped you drive growth on Facebook.
Like the Facebook Studio Page here.
2) Facebook Marketing Page:
Official Page run by Facebook employees to share news and best practices for marketing on Facebook. Facebook Marketing Solutions helps marketers reach their customers on Facebook by providing educational materials on marketing on Facebook.
3) Start To Success Program:
Want to start advertising on Facebook for the first time?
The Start to Success program is only for new Facebook advertisers & requires a minimum daily budget of US $25 for the first 30 days. By joining this program, your will get Free Phone Support from Facebook experts for 1 week, Free US $50 coupon to get you started and customized solutions for your business marketing on Facebook.
4) Facebook Success Stories:
Facebook Success provides in-depth multimedia case studies of successful marketing campaigns on Facebook. Visit the Facebook Success Stories Application here.
5) Facebook Demo Tool:
The Facebook Demo Tool lets you create a mockup of Premium Ads on Facebook and view it as people on Facebook would see it.
6) Preferred Marketing Developers:
This PMD directory helps you to find the PMDs that match your needs, as well as agencies that are currently building on the Ads API from all over the world.
7) Brand Permissions Center:
This section explains Facebook guidelines regarding the use of Facebook’s logos & other trademarks clearly and effectively.
Top 5 Tools to Increase Brand Engagement on Facebook
The Best And Worst Times on Social Media
8) Marketing Classroom:
Schedule of Live learning events on Facebook Marketing. Learn the key steps for building your presence on Facebook with livestream events, video courses, and worksheets.
9) Facebook Product Guides:
Learn how to create Sponsored Stories, how to optimize your ads, best practices, Facebook Pages guide and many more useful guides related to Facebook Marketing.
10) Facebook for Business:
If you’re still not on Facebook or want to know everything about Facebook for Business, then this is the right place to start with.