07 Aug

Top 5 Tools to Increase Brand Engagement on Facebook

Facebook is one of the most crucial part of Social Media Marketing. It provides a multi-rich media marketing ecosystem with a huge user base. There are large number of social media marketing tools available these days to help companies reach, target and engage with fans, run various promotions and contests, and implement social media strategies perfectly.

Facebook Marketing

Here are Five Tools To Enhance Brand Engagement on Facebook:

1) EdgeRank Checker

EdgeRank is an algorithm created by Facebook to rank stories in the Facebook News Feed. Posts with high EdgeRank Scores are most likely to show up in the news feed, than Posts with low EdgeRank Scores. It is based on three variables: Affinity, Time and Weight. Affinity is based on a user’s relationship with that post/object in the news feed. Time means older the object, lower its value. Weight is based on the type of object, such as a pictures/links/videos,etc.

EdgeRank Checker has created their own algorithm to help Page Admins find out how their Page interacts with the News Feed.

EdgeRank Checker allows you to check your “EdgeRank Score”, your best and worst days of the week. These services are free while the paid plan provides you more in-depth analysis & recommendations to increase your rank.

2) CrowdBooster

Crowdbooster provides you complete in-depth analysis of your Facebook page and Twitter account to help you achieve an effective presence on Social Media sites. The analytics aren’t based on just abstract scores but it provides detailed numbers that are connected to your social media strategies: impressions, engagement, total reach, & more. It also provides various recommendations to improve each one of these metrics.

3) Alerti

Alerti is a complete social media monitoring & management service to manage your brand online. It is based on a search engine that continuously scans different types of sources online (online press, forums, blogs, videos, microblogs, photos, social networks, etc.) to let you know and follow what is being said about you, your brand, or your competitors on the world wide web. It helps to measure the engagement of your brand, communities & to interact with them.

4) Pagelever

Advanced Analytics tool for your Facebook Brand pages. It helps to measure engagement on your pages and increase newsfeed visibility. The tool is used by 4 of the top 10 Facebook Brand Pages. It shows from where your fans are coming and which ones are leaving, along with the gender & location of the users who are interacting with your content.
Now Understand your audience, measure your success, & optimize your content with PageLever in a much better way.

See Also: 5 Tips To Increase Engagement On Your Facebook Page

5) Lujure

Lujure helps you to build and customize tabs easily without any knowledge of coding. Another tool you can try is Pagemodo.

24 Apr

5 Tips To Increase Engagement On Your Facebook Page

facebook pages

 

It is always better to have 500 people who like your Facebook page and revisit your blog more often when your post something new than 2000 people who never visit your blog again. But getting engagement on Facebook pages is not easy these days.
Every user on Facebook has liked so many pages that it is very hard for your page to get noticed in their News feed. Facebook uses an algorithm – EdgeRank, to determine the importance of a status update. The more comments and likes a status update receives, the higher its EdgeRank. The higher its EdgeRank, the higher that update will be placed in news feeds of more people. This means getting comments, likes and shares should be the goal with your each status update.

facebook pages

So, today I’ll discuss five simple and effective tips to increase engagement on your Facebook Fan pages:

1) Post Variety of Content: If you are a regular Facebook user, you might be aware that funny pics and statuses gets the maximum number of likes and comments these days. There are so many pages on Facebook with more than 1 Lac likes which just post these rage comics, memes and other funny pictures.
So, provide a variety of content for your fans in different media like posts, photos, videos, & surveys and do it consistently. But remember to post content related to your niche only.
Also, don’t just limit yourself to sharing your blog posts, share valuable articles from other websites in your niche too.

2) Install the Top Fan App: This is not a new technique, but one of the best method to increase user engagement. People like to get rewarded. This app chooses the Top Fan based on number of likes, comments and shares.
You can also organize weekly giveaways and contests to drive more engagement from fans.

Install Top Fan App here.

3) Find The Best Time To Publish Your Posts: Timing is very important while sharing content on any social network. The best time to post on Facebook is normally early morning, evening and night when people are not very busy with their work. You can also use Google Analytics to find out at which time you’re getting more clicks from Facebook shares.

4) Facebook Posting Habits:
– Post breaking updates/news in real-time.
– Post content daily or on a regular basis.
– Ask questions at the end of posts. This will encourage engagement & feedback on your Facebook fanpage.
– Encourage others to like, comment or share your posts by using tactics such as “Like this Post If you ….”
– Ask Questions Using Facebook Questions.Every time a user answers, it will be shown in the news feed of all their friends which increases the chances for others to visit your page to answer the question.

See Also: Top 5 Tools to Increase Brand Engagement on Facebook

5) Participate in Conversations: Many brands are still doing mistake of not replying to comments. Always reply to comments on your posts. A recent research shows that 49.5% people said that if their questions on Facebook/Twitter went unanswered, they would no longer do business with the company. Participation in conversations will also encourage users to keep posting more comments.

 

01 Mar

How To Use Facebook Timeline For Brand Pages [ Complete Guide ]

facebook timeline pages today show

Facebook finally launched the Timeline Pages for Brands on the Morning News Show, “Today” and the first timeline launched was of “Today Show”.
The Timeline for Pages is optional at the moment and will be upgraded to all the pages automatically on March 30, 2012.
Till then, you can use the Timeline Preview Manager to preview your pages and publish it when you are ready.

Here’s a complete guide on How to make the best out of Facebook Timeline for Brand Pages:

Cover Photo

The cover photo is the first thing now that people will see when they visit your Page and it can have a lot of impact. The size of cover photo can be up to 850 pixels by 315 pixels.
Facebook Timeline for pages has removed the ability to create a default landing welcome tab
So, the new welcome tab is Cover Photo.
So, carefully choose a unique visually amazing photo which represents your business and try to change it often.
Facebook’s Product Director of Ads Gokul Rajaram says,” Covers should not include features such as “Like this Page”, purchase or discount info such as “40% off” or “Download this at our website”, or contact info” as these factors are big turnoff.”

Profile Picture

Profile Picture represents your Page on other parts of Facebook, like in news feed.
Use your logo or another image that represents your Page.
You should choose an image that is square & at least 180 pixels wide.
The best part of profile picture is that you can make it look amazing by combining it creatively with Cover photo.
On the side of profile picture, it shows two stats: your total Likes & the number of “people talking about this”.
Below, About section shows a description for brands & contact information for local businesses.

Photos, Likes and Apps

facebook timeline pages

Photos, likes and Apps will be shown at the top of your Page below the cover photo.
In the default setting, photos will be shown in the first spot, but you can change the order of everything else so people can see what matters most.
A maximum of 12 apps such as contests, games, promotions,etc. can be shown.
Apart from the four apps, rest of the apps now are hidden under a drop down menu and thus, likely to receive less engagement.

Highlight What’s Important

facebook timeline pages 3

To Highlight a post, hover over a story and click on the star icon to make it wider and highligh it, or on the pencil icon to pin it to the top of your Page(yes , you can pin most important stories to the top of your page for up to 7 days), re-position photos, change date, hide or delete it entirely.
Now you can also control who can post on Timeline or can add tags of your Business Page.

facebook timeline pages

Manage everything in one place – Admin Panel

facebook timeline pages

Now keep track of all the activity on your Page from the admin panel.
Respond when people write on your Page timeline, & view your latest insights.
Visit your activity log to review all your posts & activity from one place.

Messages

One of the best feature of Timeline Pages is Messages.
It allow users to send direct, private messages to your Page.
Now users can directly and privately discuss issues with your company.
This can be great service channel in the future.
Notifications about new messages will appear right in your admin panel.

Change Your Fan Page Name

Now you can request to change your fan page name.
Click on this link and apply for a name change.
It is a great news for brands who were stuck with the misspelled or inaccurate fan page name.

Lastly, like the Timeline profile, you can also back-date your content.
Check out few amazing Timeline of Brand Pages:
Today Show
Coca Cola
The New York Times

Update: Facebook also confirms the launch of Page insights data available to brands in real time. The change will take place in the next few weeks.
The analytic data includes impressions, reach, people talking about this, negative feedback, & user demographics.

Enjoy Timeline. 8)

18 Jul

How to leverage Facebook to promote your business

 

promote on facebook

Presently there are many social media platforms that you can use to promote your business but with more than 800 million users, Facebook is one of the best platforms to interact with your customers.

Getting started with Facebook

1) Create a page on Facebook by visiting www.facebook.com/pages

2) Update the following information:

a) About your company

b) Overview

c) Profile Picture and Cover Photo: Now spare some time to give a thought to select the profile picture because the first interaction with a user will be through your profile picture and cover photo. Put your best picture on the page which represents your brand. If your profile picture is not appealing, the user will take no time to move away from your page.

See Also: How To Use Facebook Timeline For Brand Pages [ Complete Guide ]

What to do

1) Promote your page: Just having a page on facebook doesn’t mean people will join it without you making any effort.

Firstly, combine & link your facebook page with you website, twitter & E-Mails by using different plugins available.

Secondly, promote your page using FB advertising. For more details visit here: www.facebook.com/advertising

Now you can also use “Sponsored Stories” as an advertising option. They have more bounce rate as compared to traditional advertising on facebook.

Thirdly, promote your page using your own contacts. Display it on your personal profile on FB, Twitter, and LinkedIn or on your blog also.

2) Increase Fans & Start Interacting: Whenever a fan interacts with your page, that action is listed in their Newsfeed & their Friends’ Feed. So, the more a fan interacts, the more chances you will have to get more fans.

Also See: 5 Tips To Increase Engagement On Your Facebook Page
3) Use Facebook Groups: FB groups are turning out to be great marketing and promotional tool on facebook.

e.g. Create a group like “ Let’s get 1,00,000 Music lovers worldwide together” and just imagine the possibilities of promoting anything related to the Music industry.

4) Creating contests on your page: For brands who want regular participation from

their users on the page should try out by organising different contests offering free gifts to users.

e.g. Happydent allows users to post one picture showing Happydent smile. And every week one picture with the most likes & comments wins the prize.

5) Facebook Applications: FB Applications are of great help to improve the performance of your page. You can also create your own business application by visiting www.facebook.com/developers. Go to admin area by clicking exit page. There are thousands of apps to improve the productivity & efectiveness of your page.

Some of my favourite apps are:

a) Networked Blogs App: To promote your blog.

b) Slideshare: To share your presentations.

c) FBML Tab Maker: To make your own tab with FBML code. To customize your page.

d) Facebook Video: To upload videos on facebook.

e) Blog RSS Feed Reader:Blog RSS Feed Reader allows you to add a blog or website RSS Feed to your Facebook profile for your friends to read. It’s a great way to drive traffic to your blog or website.

With the right mix of apps, you can do everything from your facebook profile itself.

6) Use facebook places: This is a new service launched by facebook which is very much similar to Foursquare. As more people check-in into your business & sharing that with their friends, it will bring word of mouth publicity & a chance to get more fans on your page. You can also offer deals to the users based on their location.

7) Like & Join the pages relevant to your business. This will give your users a chance to know more about your industry and how thoughtful you are.

8 ) Facebook Questions: This is also a new service launched by facebook. Questions spread like a fire on facebook. So you should ask questions which will entice users to answer and also will promote your brand.

9) Create Event: You can also create events on facebook and invite users to attend it. Events can be created with respect to special Diwali Sale/Offer or any special event organised by your business.

10) Respect users’ comments and views: Don’t respond harshly to bad or angry comments by the users. Respect all views and continuously keep trying to improve yourself and your service.

What Not To Do

1) Too many posts: 6-8 posts per day are advisable for the businesses from the media industry. But even 2-3 posts per week are enough according to recent survey. Also take care of your global fans by posting as per their timeline.

2) Spamming: Don’t spam people profiles by posting on their walls or messages. Don’t spam your wall also with unusual posts.

3) Not Updating Regularly: It is very important to update regularly with interesting topics to engage regularly. Facebook has a default setting that a user only sees the updates from the “Friends & pages they interact most with”. So, regular interaction is very crucial because if it is not there, then your content won’t even make to the Users’ Newsfeed.

4) No Strategy: Never take social media lightly. It is very important to have a full planned strategy to get success on different social media platforms. Else, it even can damage your business.

 

“Being on facebook might not give you edge over your competitors but not being on facebook will surely give an edge to your competitors who are on facebook.”