Joy of Tech presents deep insights into the mind of Mark Zuckerberg and how he feels about graph search and privacy issues on Facebook. Check it out.
Facebook has come a long way in the last one year especially when it comes to advertising. It has evolved into one big marketing platform for brands all over the world. As Facebook’s COO Sheryl Sandberg says, “Facebook enables brands to find their voices… and to have genuine, personal relationships with their customers,” And certainly it does.
With more than 1 billion users now, you simply cannot avoid the power of Facebook and what wonders it can do for you and your brand. All you need is the right kind of ads for your brands to reach and connect with your target user base.
See Also: Social Media Guide For Small Businesses
Let’s take a look at different types of Ads on Facebook:
1) Promoted Posts:
Promoted Posts is a new feature launched by Facebook earlier this year that allows you to promote specific posts of your pages. This feature is only available for pages with at least 400 likes or profiles with less than 5,000 friends or subscribers. You can promote a post only within three days of its posting.
How To Promote a Post:
The promote feature is available at the bottom of every post you’ve posted recently. Click on it, set your budget, choose the payment method and you’re done. It will also show you the estimated reach of the post at that amount.
You can target the promoted posts by location or language by clicking on the public button when creating the post and adjusting the options accordingly.
Posts promotions can always be paused and restarted and you can even adjust your budget by clicking the “Promoted for $Y” at the bottom of your post & then clicking on the gear menu in the bottom-left-hand corner. You can also stop the promotion anytime by visiting the Ad Manager section on Facebook.
Why Promoted Posts is Useful:
Facebook uses an algorithm – Edgerank to rank posts in the Facebook News feed. Due to this, a regular post of your brand page reaches only 6-16 per cent of your fans. So, promoted posts can help you reach your entire fans base. Not only that, you can also gain new fans using “Promoted Posts” feature.
The promoted posts will appear in the news feed of the people who “liked” your page, and also in the news feed of the friends of all users who liked or interacted with your post on the Facebook page.
What Type of Content Should you promote?
- Photos and Videos that are most likely to go viral.
- Exclusive offers, news or events.
2) Sponsored Stories:
Sponsored stories are the stories about people liking a page or any specific post to their friends in the News Feed. So, basically these are the posts from advertisers that appear in your News feed when your friends engage with a Page, application or event that a business has paid to highlight so there is a better chance people see them.
Sponsored Stories and Promoted posts are the only ads that appear in the News Feed of Facebook’s mobile apps users, where more than 60% of Facebook users are.
Types of Sponsored Stories:
a) Page Like Story: Stories about people liking your page to their friends in the news feed. Make sure your profile picture is good enough to attract user attention and generate more likes and engagement.
b) Page Post Like Story: Stories about people liking your post to their friends in the news feed. Make sure the content of the post is good enough to generate likes and shares from users.
3) Facebook Standard Ads:
Facebook Standard Ads are those ads which are shown in the right hand column of Facebook.
Types of Facebook Standard Ads:
a) External URL(Website) Ad: You can create ads with destination URL of your website. These type of ads are used to bring traffic to your website. But Facebook charges higher rates when you direct users to an external URL.
b) Facebook Pages Ads: These type of ads are used when you want users to direct to your Facebook page.
c) Sponsored Post Ad: You can also show specific posts of your page as ads in the right hand column of Facebook.
d) Application Ad: You can direct users to your application using Facebook ads.
e) Event Ad: You can spread the word about your upcoming event using Facebook ads.
4) Facebook Exchange:
Facebook Exchange (FBX) is a new way of purchasing Facebook ads through real-time bidding using information about users collected from their visits to other sites. Using Facebook Exchange, you can serve more relevant ads to users via approved Demand-Side Platforms (DSPs) based on intent (cookie-based) data about users visiting other sites.
This feature is still in the early stages but various reports has shown that the results are off the charts and very effective.
Here’s the data from 3 companies in the Facebook Exchange(FBX) program:
- AdRoll saw 16X ROI in Facebook Exchange ads for its clients.
- TellApart clients noted a CTR of 6.65% on FBX ads, compared to 6.41% on Google’s Adwords.
- Triggit’s FBX Ads noted 4X higher return on assets (or profit), 2.2X higher post-click conversion rates, and 6.5X less cost per click-through order than on traditional ad exchanges.
5) Log out Ads:
Log-out ads are the ads that users will see after logging out of Facebook. It is a premium promotional tool and will be shown only on the log out screen. The log out ad can include anything such as photos, events, videos, etc. The user doesn’t have to be connected to that page in any way to see log out promotions.
The log out ads could cost you anywhere between Rs. 30-40 Lakhs and can only be purchased through Facebook’s Internal Sales team.
How To Improve ROI on Facebook Ads?
- Take advantage of unparalleled targeting parameters of Facebook while creating ads such as demographics, interests, connections, etc. Your ad will perform better if it is targeted to users who are interested in your product or service. For better targeting and functionality of ads, use Facebook Power Editor (facebook.com/ads/manage/powereditor/).
- Promoted posts and Sponsored stories are the most effective ads (both results in higher CTR) whether you want to increase your likes or engagement.
- Do not use only one type of ad for your brand. Try different types of ads, measure the effectiveness and focus on the one with best results.
- Try a new ad copy 1-3 times per week. Use close-up pictures of people in your ad copy or readable text with vibrant colors to increase CTR.
- Use effective call-to-action words such as ‘Grab this deal”, “Don’t miss this opportunity”, etc.
So, are you using Facebook ads? Which of these ads has proved to be most effective for your brand?
There has been huge debate recently about Facebook posts’ reach and its ever controversial EdgeRank algorithm. Ever since the launch of Promoted posts, many marketers are noticing the fall of their posts’ reach drastically. This may be due to the recent changes in the EdgeRank algorithm. An average Facebook post now reaches only 5-15% of your fans.
According to a NapkinLabs study(reported by Mashable), just 6% or less of Facebook fans engage with Facebook pages by liking, sharing, or commenting. The study was conducted with brand pages having between 200,000 & 1 million fans.
Socialbakers.com also found that the most engaging post, by Rolls-Royce, had an engagement rate of only 5.74%.
Now a new data from MarketingCharts reveals that an average of 1/3rd of a post’s reach is obtained in the first ten minutes of being posted, & the rest is obtained in the following seven hours. So, total shelf life of a Facebook post is only 7 hours.
So, you need to find out the best time to share your posts and don’t hesitate to share important posts twice or thrice on different times to reach maximum number of your fans.
See Also: The Best and Worst Times on Social Media
Also, check out this interesting Infographic about Facebook engagement.
Social Media is the new revolutionary platform for businesses. It has completely transformed the way we connect with customers and generate new leads. There are so many social media sites these days that it gets confusing for businesses where to start with. Every social network is unique and important in its own way. So, it’s really crucial to integrate the use of Cross Channel Digital Advertising Solutions for the all-round development of your company.
1) Facebook – To Engage with customers
Personal networks are for school and college buddies. When people use Facebook – they tend to be in a casual mindset looking to socialize, be entertained and kill time. They are just passing the time away.
Users on Facebook expect to see updates from friends & family, information & updates about their personal interests and entertainment content.
To be successful on Facebook, you have to align your strategy with the mindset of users. If you’re going to distract casual mindset of users by talking only about your brand, you are most likely going to fail. Instead, share humorous content and updates surrounding your industry to get users attention and in no time they will start engaging with your brand.
Few Tips for Facebook Marketing:
- Humor Sells.
E.g. Indian Ecommerce startup bewakoof.com is doing great in terms of engagement and traction by sharing humorous content on their Facebook page.
- Target Emotional Quotient of users.
E.g. Spring in the Air, a flower supplier based in Florida shared a letter from a Mother to her daughter just before Mother’s Day this year. In no time, the post went viral and has received 82,475 likes, 477,113 shares and 23,232 comments till now. Before this post, their Facebook page had less than 2,000 fans and now they have more than 16,000 fans.
- Engage in conversation. Reply to comments and wall posts. Ask Questions. (Read: Top 5 Tools To Increase Engagement on Facebook)
- Share rich media content such as photos and videos to get more likes and shares.
2) LinkedIn – To Generate new leads
Unlike Facebook, LinkedIn is the network for professionals. When people use LinkedIn – they are looking for new opportunities, current news and insightful discussions. People may not spend much time on LinkedIn as much as they do on Facebook but whatever time they spend, they are looking to gain something out of it.
Few Tips For LinkedIn Marketing:
- Participate in conversation on LinkedIn groups. Solve a problem and people will notice you.
- Do not spam your wall or LinkedIn groups with irrelevant updates.
3) Pinterest – To increase visibility of your brand
Pinterest is the next big thing in Social Media. It gives brands a chance to showcase their creative side. Users on Pinterest are hungry for creative and visual content. More than 70 per cent of Pinterest users are female, so you have to keep this in mind while developing your strategy for Pinterest.
Recent reports show that Pinterest provides more referral traffic to other sites than Google+, LinkedIn & YouTube combined.
Few Tips For Pinterest Marketing:
- Use hashtags so people can easily discover your content.
- Pin only original and creative content.
- Add detail information and links in the description of your pins.
4) Twitter – To Share Links & Current news and for Better Customer Service
Twitter is the best news channel. Unlike Facebook or LinkedIn, you can use your Twitter wall to share all kind of information.
Few Tips For Twitter Marketing:
- Do not use affiliate links in your tweets.
- Do not spam your followers’ inbox with messages to sell a product or service.
- Use hashtags as it will make your tweets more searchable and visible in various applications people use to find trending topics.
- Follow people with similar interests to increase your followers.
- Give quick response to customers’ queries.
5) Google+ – To organize hangouts and make your content Search friendly
Google+ is the new social network from Google. If used properly, it can give your content a huge boost in search rankings. The main idea behind launching Google+ is to make search more social and around your friends. Apart from that, you can also use it to organize hangouts with your followers and customers.
Few Tips For Google+ Marketing:
- Increase your followers that will benefit you more in search rankings.
- Increase “+1″ on your content.
- Include keywords in the profile description and your posts.
- Include hashtags for better search visibility.
- Organize hangouts to connect with your customers in a more personal way.
6) YouTube, Reddit and StumbleUpon – To Go Viral
YouTube is the biggest video sharing website on the web. Many brands became successful only due to their presence on YouTube. Have you heard the story of Orabrush Tongue Cleaner?
After spending thousands of dollars on traditional advertising, a man created a video for just $500 to explain the benefits of Orabrush and posted on YouTube. Within the first few months, the video went viral and now he is running one of the most successful businesses across the United States.
StumbleUpon is a discovery engine to find cool things on the internet. It allow users to find and rate web pages, videos and photos on the web that are personalized to their tastes & interests using peer-sourcing and social-networking principles. If your content goes viral on StumbleUpon, it can easily bring 1-2 lacs visitors on your website within the time frame of 3-5 days.
Stereomood.com is a web based application that allows users to listen to music that matches a certain emotion they’re currently in. This simple web service received more than 4, 00,000 hits from StumbleUpon itself within the first few months of its launch.
Reddit is a kind of social bookmarking site where registered users submit content (links, photos, videos, etc.) and other users vote the submission with up or down to rank the content and determine its position on the website’s pages and front page. Just like StumbleUpon, it can also bring huge amount of visitors to your website if your post reaches front page of the website.
7) Tumblr – To Showcase Personal Side of your company
Tumblr is a micro blogging platform & social networking site where users post multimedia content to their blogs. As a business, you can showcase the personal side of your employees and business on Tumblr.
Check out the Tumblr blog of Mashable at mashablehq.com where you can find behind the scenes look at Mashable from within its headquarters.
Social Media is a great platform that allows brands to connect with customers directly. The ultimate goal of Social Media marketing should be to turn your customers into personal evangelist. And all this can be achieved only through integrated use of different social media platforms.
As a Social Media expert, it is crucial to understand the users’ different mindsets on personal & professional social networks. You just can’t have the same strategy for all the social networks. Just as people keep their personal life separate from their professional ones, they also have different emotions while visiting personal networks such as Facebook and professional networks such as LinkedIn.
The new study from LinkedIn explains why marketers should understand different mindsets of users on different social networks so they can better integrate their social media marketing strategies. Though most of the small businesses never even care to include LinkedIn in their Social Media Marketing strategy but it can be a valuable marketing asset esp. for lead generation.
The retail industry is the highest-spending sector when it comes to online advertising. By the end of 2012, Retail Industry Advertising will represent 22% of all online advertising spend.
Retailers are turning to Facebook in order to meet its target registrations, viral invites, email subscribes, add-to-carts, & ultimately purchases and lifetime customer value. Facebook with its unparalleled targeting parameters from interests to demographics and actions, is certainly doing wonders for Advertisers.
Check out the Infographic to find out how Ecommerce companies are leveraging Facebook Ads.
There’s been a lot of debate lately about the performance of Facebook Ads. Prior to IPO, GM ended their US $10 million advertising campaign with Facebook saying that paid ads had a very little effect on the customers. Falling Stock price is also a result of weak ad revenue model of Facebook.
Facebook just released this Infographic to explain the effectiveness of their Ads. There are 955 million monthly active users on Facebook. On an average, every user spend 6:35 hours on Facebook per month. Facebook also explains how you can target the right customers with better targeting.
“People share, read & generally engage more with any type of content when it’s surfaced through friends and people they know and trust.”
- Malorie Lucich, Facebook Spokesperson, February 2011
Marketing on Facebook is all about engagement with customers, maintaining a conversation & gradually building interest in your brand. Businesses are constantly looking for new ways to create engaging content and interact with fans but many do not know about the pool of resources Facebook provides to marketers to make the most of their Facebook presence.
Here are 10 Helpful Marketing resources From Facebook to learn about the best practices and tips to promote your Business on Facebook.
Facebook Studio consists of many 10-15 minute courses on relevant topics such as Brand Pages, apps, or Facebook Ads to learn more about Facebook Marketing.As a Marketer or Agency, you can also submit your success stories that helped you drive growth on Facebook.
Like the Facebook Studio Page here.
Official Page run by Facebook employees to share news and best practices for marketing on Facebook. Facebook Marketing Solutions helps marketers reach their customers on Facebook by providing educational materials on marketing on Facebook.
Want to start advertising on Facebook for the first time?
The Start to Success program is only for new Facebook advertisers & requires a minimum daily budget of US $25 for the first 30 days. By joining this program, your will get Free Phone Support from Facebook experts for 1 week, Free US $50 coupon to get you started and customized solutions for your business marketing on Facebook.
Facebook Success provides in-depth multimedia case studies of successful marketing campaigns on Facebook. Visit the Facebook Success Stories Application here.
The Facebook Demo Tool lets you create a mockup of Premium Ads on Facebook and view it as people on Facebook would see it.
This PMD directory helps you to find the PMDs that match your needs, as well as agencies that are currently building on the Ads API from all over the world.
This section explains Facebook guidelines regarding the use of Facebook’s logos & other trademarks clearly and effectively.
Schedule of Live learning events on Facebook Marketing. Learn the key steps for building your presence on Facebook with livestream events, video courses, and worksheets.
Learn how to create Sponsored Stories, how to optimize your ads, best practices, Facebook Pages guide and many more useful guides related to Facebook Marketing.
10) Facebook for Business:
If you’re still not on Facebook or want to know everything about Facebook for Business, then this is the right place to start with.
Facebook launched its Facebook Studio Edge program to marketers and Agencies worldwide today. Announced in Mid-June, Facebook Studio Edge is a resource to learn more about Facebook Marketing. The program consists of various 10-15 minute courses on relevant Facebook topics, such as Brand Pages, Ads and Apps.
As a Marketer or Agency, you can submit your work that helped you drive business growth with Facebook. How you used Brand Pages to connect with audience, or Facebook Ads to reach new user group, or apps to enhance engagement. Submissions should be creative & effective examples of Facebook Marketing. Once your submission is published, you may be promoted to the Spotlight and your work will be eligible for awards consideration.
Users also earn recognition badges when they complete their courses which would be displayed alongside their case study submissions.
Facebook Studio Edge is a great place to get recognized for your work, be inspired by other successful campaigns from around the world and learn how to improve your Facebook strategies. It is a one big community about Facebook Marketing.
Access Facebook Studio Edge Program at Facebook-studio.com.
Are you looking for ways to get maximum visibility and responses on Social Networks? Want to increase click count on your links posted to Facebook, Twitter or Tumblr?
Link shortening Service bit.ly has released a data on the best & worst times to share links on popular social networks.
The best time to post links on Twitter is between the hours of 1 PM and 3 PM ET which will give you the highest click throughs, especially on Monday to Thursday. Meanwhile, avoid sending a tweet with a link after 8 PM on Monday to Thursday and after 8 PM on Fridays.
The life of a link posted on Twitter is around 2.8 hours.
The peak traffic times for Twitter are 9AM To 3PM(Monday-Thursday).
The best time to post links on Facebook is from 1PM to 4PM which results in the highest click throughs. The peak time of the week is on Wednesday at 3PM. Links posted after 8PM & before 8AM achieve less attention.
The peak traffic for Facebook traffic comes mid-week, 1PM to 3PM. Usually traffic on Facebook starts to increase around 9AM, but it is better to wait until 11AM.
Though the traffic fades on Facebook after 4PM but Links do result in good amount of clicks around 7-8 PM also.
Just like Twitter, bit.ly suggests not posting the links on Facebook during the weekend if you want to go viral.
Tumblr is totally different from Facebook and Twitter. On Tumblr, you should wait until at least 4PM to post links. Links posted after 7PM receive more clicks over 24 hours than content posted mid-day during the week. Friday evening is also an optimal time to post on Tumblr.
Bitly traffic from Tumblr is highest between 7-10 PM on Monday & Tuesday, with similar traffic on Sunday.
Each Social Network has its own behavior patterns and culture. You need to understand these patterns and should publish your content just at the right time to get maximum engagement. But always remember, post content is equally crucial to grab user attention.
Social Media is the new destination for recruiters. There are more than 1 billion people on social media sites like Facebook, Twitter or LinkedIn. More and more companies are using social media these days to target candidates and find the best talent. This type of recruitment is called Social Recruitment. It is all about engaging with people and hire the most qualified talent.
Hirerabbit, an Online Social Media Recruitment Software company via Mashable, put up these two amazing Infographic about recruitment on YouTube & Facebook and why it is important.
Social Media is all about engagement with users. And one of the most important aspect to drive engagement on Social Media sites is to post content regularly. If you’re not active on Social Networks, people won’t take too long to forget about your brand. But finding time isn’t easy for everyone as you always have other commitments in life. So, what should you do to streamline the process on Social Media sites. The answer is – Schedule updates using various tools available on the Internet.
Here is the list of Top 10 Tools To Schedule Posts on Social Media sites.
One of the most popular app to schedule and share posts on Twitter, Facebook and Linkedin. It also provides you free and detailed analytics on all your posts shared to every social network. It is available for both browsers and mobile phone.
An amazing tool to create all sort of actions on Social Media sites. IFTTT(If This Then That) is a service that lets you create strong connections on more than 50 social networks. You can automatically schedule posts, follow or unfollow people, send messages, and lots more.
A simple and awesome tool to schedule posts on your Facebook Profile/Pages and Twitter. My personal favorite. You can even choose the album where you want to add the schedule photo on Facebook pages. Number of schedule posts per day are limited in free version but you can always go for paid version. But you can only schedule 10 posts at a time for free.
It is a social media dashboard to manage and measure your social networks.
Another social media dashboard to manage social networks. Available for desktop, web browser and mobile.
A simple app to schedule and share status update on Twitter and Facebook. Just login with your Twitter or Facebook account and you’re ready to go. But the app doesn’t allow to share statuses on your Facebook pages. You can only schedule statuses for your Facebook profile and that too up to 140 characters only.
It allows you to compose a list of future tweets on Twitter, & schedule their release.
Timely helps to schedule tweets for maximum impact. Just schedule the tweets and Timely will post them when they will have the highest impact by analyzing your past 199 tweets and figure out the best time slots. So, you get more retweets, replies, and followers!
You can also schedule your Tweets by Email. You get your own secret address on Buffero to email your tweets to. Free basic plan can have up to 15 tweets scheduled.
Apart from scheduling your own updates on Facebook, this application allows you to schedule updates to be posted on friend’s walls such as Birthday wishes.
It allows you to schedule posts on Pinterest, follow or unfollow people, and optimize your content for posting time to drive more traffic.
12) Do Share
Do Share is a Google Chrome extension to write & schedule your posts for personal Google+ profiles and Google+ pages.
Simple application to schedule unlimited posts on Facebook for free.
So, which one is your favorite tool?