24 Jul

Performance of Advertising on Google ( Infographic )

google ads

Have you ever noticed the sponsored results in Google search results that have been taking over most of the Google search results page. Wordstream has created an Infographic which is full of interesting data on Google’s PPC, clicks and on the performance of Google Ads in Search results.

Clicks on paid search results outdo organic clicks by almost a 2:1 margin for keywords with high commercial intent in the United States.

Though organic searches still get more clicks than paid results overall but not for High commercial intent keywords. Keyword searches with high commercial intent means keywords in which a Google searcher is looking to purchase a product or service (for ex.: “buy web hosting”).

advertising on google

23 May

Facebook Ads Vs Google Ads ( Infographic )

 

Facebook released its IPO last week and there’s been a lot of debate about the performance of Facebook ads since then. Two days before IPO, GM pulled its advertising campaigns from Facebook, saying that their paid advertisements had very little effect on the customers.
Though the social networking site is growing in popularity but the Click Through Rate was only .05% in 2010 compared to Google’s .4%.

In the first quarter of 2012, it is reported that advertising rates by Facebook increased by 40% while CTR fell by 8%.

Check out more details in this amazing Infographic by Wordstream:

facebook ads vs google ads