In a move to promote Ecommerce in India, Google launches Great Online shopping festival that will host super saver deals from most of the major players of Indian Ecommerce industry on December 12 (i.e. 12.12.12). Many companies like myntra.com, Jabong, Flipkart and many others are participating in the festival.
Apart from discount deals, Google also shared 10 reasons why online shopping is better and easier than offline shopping to spread awareness among internet users in India.
Though the ‘Buy’ button is not yet active on the website but it seems Google is either testing Ecommerce in India to launch a service like Google Offers in the country or it could actually be interested in promoting Ecommerce in India. Only time will tell.
Meanwhile, Google also shared this small video on its Google India YouTube channel about this festival.
So, what do you think? Could this Black Friday or Cyber Monday like program work in India?
Share your thoughts.