E-Commerce is one of the hot sector in India these days. With more than 100 million Internet users in the country, it is a great business idea with huge potential. Check out this Infographic by MySmartPrice to find out lot of interesting facts regarding E-commerce in our country.
Some of the Important Trends includes:
– Various brands such as Nokia, Puma, Reebok, etc. are moving online with their own stores.
– Fashion is the number one category in E-Commerce in India with more than 130 stores dealing in Fashion products. Out of these, 91 stores are dealing exclusively in Fashion.
– There is also a rise of online exclusive labels such as Zovi, Shersingh,etc.
E-Commerce is the hot sector these days. From venture capitalists to customers to Entrepreneurs to bloggers, all eyes are on the E-commerce start ups in India and all over the world.
And the recent celebrity to join this Bandwagon is Bollywood Actor Salman Khan who has picked up less than 5% stake in travel portal Yatra.com and will also be the brand ambassador of the company.
“Since we’re targeting customers in smaller towns, Salman Khan is a great fit considering his mass appeal across the country,” said Sharat Dhall( President of Yatra.com ).
Though Sharat Dhalll did not specify how the company would be using Salman Khan’s investment or the remuneration being paid to him for his multiple-year contract.
He, however, said that the company would support Salman Khan’s charitable organization, Being Human.
In the last 12 months, we saw lot of investments in E-Commerce companies made by various celebrities. Karisma Kapoor made an investment in BabyOye.com , which had raised $2.5 million from Accel Partners & Tiger Global. Neha Dhupia Launched HerStyle, an Online Store Selling Lingerie, Nightwear & Thermals. Cricketer Yuvraj Singh made an investment in Exclusively.in . Cricketer Zaheer Khan invested in Exclusively.in’s new label Sher Singh. Bollywood Actors Ajay Devgan and Sanjay Dutt invested in Ticketplease, which deals in tickets for movies and concerts. Vatsal Seth made an investment in celebwears.com, an online store selling celebrity clothes & customized wardrobes. Bollywood Actress Shilpa Shetty made an investment in home-buying site GroupHomeBuyers.com.
And this is not just in Bollywood, Hollywood actor Ashton Kutcher and Guy Oseary invested in an E-commerce website, Fab.com, which features daily design inspirations & sales of up to 70% off retail.
This move will definitely help E-commerce companies as they can cash on the fan following of the celebrities to take their companies to new heights. And Celebrities too can invest their hard earned money in this growing and profitable sector.
Check out the Latest Ad of Babyoye featuring Karisma Kapoor:
Puma India -the Indian arm of the major German multinational company that manufactures high-end athletic shoes, lifestyle apparel & footwear and other sportswear, has launchedPumaShop.in as an ecommerce portal where you can buy various apparel, footwear & other accessories of the brand.
With this launch of E Commerce portal, company expects to build a different position of the brand in the E Commerce space.
Though there are many E Commerce portals where you can buy puma products but company expects to provide larger width & depth of product offering & the overall browsing experience.
The company also expects to provide more mobile payment options for the customers.
The company is expecting that this ecommerce portal will contribute to 10 % of the company’s overall revenues by 2015.