31 Oct

Social Media Guide For Small Businesses

Social Media is the new revolutionary platform for businesses. It has completely transformed the way we connect with customers and generate new leads. There are so many social media sites these days that it gets confusing for businesses where to start with. Every social network is unique and important in its own way. So, it’s really crucial to integrate the use of Cross Channel Digital Advertising Solutions for the all-round development of your company.

Social Media Guide For Small Business

1) Facebook – To Engage with customers

Personal networks are for school and college buddies. When people use Facebook – they tend to be in a casual mindset looking to socialize, be entertained and kill time. They are just passing the time away.
Users on Facebook expect to see updates from friends & family, information & updates about their personal interests and entertainment content.
To be successful on Facebook, you have to align your strategy with the mindset of users. If you’re going to distract casual mindset of users by talking only about your brand, you are most likely going to fail. Instead, share humorous content and updates surrounding your industry to get users attention and in no time they will start engaging with your brand.

Few Tips for Facebook Marketing:

– Humor Sells.
E.g. Indian Ecommerce startup bewakoof.com is doing great in terms of engagement and traction by sharing humorous content on their Facebook page.

– Target Emotional Quotient of users.
E.g. Spring in the Air, a flower supplier based in Florida shared a letter from a Mother to her daughter just before Mother’s Day this year. In no time, the post went viral and has received 82,475 likes, 477,113 shares and 23,232 comments till now. Before this post, their Facebook page had less than 2,000 fans and now they have more than 16,000 fans.

– Engage in conversation. Reply to comments and wall posts. Ask Questions. (Read: Top 5 Tools To Increase Engagement on Facebook)
– Share rich media content such as photos and videos to get more likes and shares.

See Also: 10 Helpful Resources on Facebook Marketing

2) LinkedIn – To Generate new leads

Unlike Facebook, LinkedIn is the network for professionals. When people use LinkedIn – they are looking for new opportunities, current news and insightful discussions. People may not spend much time on LinkedIn as much as they do on Facebook but whatever time they spend, they are looking to gain something out of it.

Few Tips For LinkedIn Marketing:

– Participate in conversation on LinkedIn groups. Solve a problem and people will notice you.
– Do not spam your wall or LinkedIn groups with irrelevant updates.

3) Pinterest – To increase visibility of your brand

Pinterest is the next big thing in Social Media. It gives brands a chance to showcase their creative side. Users on Pinterest are hungry for creative and visual content. More than 70 per cent of Pinterest users are female, so you have to keep this in mind while developing your strategy for Pinterest.
Recent reports show that Pinterest provides more referral traffic to other sites than Google+, LinkedIn & YouTube combined.

Few Tips For Pinterest Marketing:

– Use hashtags so people can easily discover your content.
– Pin only original and creative content.
– Add detail information and links in the description of your pins.

See Also: The Ultimate Guide to Pinterest Marketing

4) Twitter – To Share Links & Current news and for Better Customer Service

Twitter is the best news channel. Unlike Facebook or LinkedIn, you can use your Twitter wall to share all kind of information.

Few Tips For Twitter Marketing:

– Do not use affiliate links in your tweets.
– Do not spam your followers’ inbox with messages to sell a product or service.
– Use hashtags as it will make your tweets more searchable and visible in various applications people use to find trending topics.
– Follow people with similar interests to increase your followers.
– Give quick response to customers’ queries.

See Also:

Top 100 Tools And Apps For Ultimate Twitter Experience ( Free Ebook )
How to Increase Followers on Twitter

5) Google+ – To organize hangouts and make your content Search friendly

Google+ is the new social network from Google. If used properly, it can give your content a huge boost in search rankings. The main idea behind launching Google+ is to make search more social and around your friends. Apart from that, you can also use it to organize hangouts with your followers and customers.

Few Tips For Google+ Marketing:

– Increase your followers that will benefit you more in search rankings.
– Increase “+1” on your content.
– Include keywords in the profile description and your posts.
– Include hashtags for better search visibility.
– Organize hangouts to connect with your customers in a more personal way.

6) YouTube, Reddit and StumbleUpon – To Go Viral

YouTube is the biggest video sharing website on the web. Many brands became successful only due to their presence on YouTube. Have you heard the story of Orabrush Tongue Cleaner?
After spending thousands of dollars on traditional advertising, a man created a video for just $500 to explain the benefits of Orabrush and posted on YouTube. Within the first few months, the video went viral and now he is running one of the most successful businesses across the United States.

See Also: 8 YouTube SEO Tips To Rank Higher in Search Results

StumbleUpon is a discovery engine to find cool things on the internet. It allow users to find and rate web pages, videos and photos on the web that are personalized to their tastes & interests using peer-sourcing and social-networking principles. If your content goes viral on StumbleUpon, it can easily bring 1-2 lacs visitors on your website within the time frame of 3-5 days.
Stereomood.com is a web based application that allows users to listen to music that matches a certain emotion they’re currently in. This simple web service received more than 4, 00,000 hits from StumbleUpon itself within the first few months of its launch.

Reddit is a kind of social bookmarking site where registered users submit content (links, photos, videos, etc.) and other users vote the submission with up or down to rank the content and determine its position on the website’s pages and front page. Just like StumbleUpon, it can also bring huge amount of visitors to your website if your post reaches front page of the website.

7) Tumblr – To Showcase Personal Side of your company

Tumblr is a micro blogging platform & social networking site where users post multimedia content to their blogs. As a business, you can showcase the personal side of your employees and business on Tumblr.
Check out the Tumblr blog of Mashable at mashablehq.com where you can find behind the scenes look at Mashable from within its headquarters.

Social Media is a great platform that allows brands to connect with customers directly. The ultimate goal of Social Media marketing should be to turn your customers into personal evangelist. And all this can be achieved only through integrated use of different social media platforms.

28 Oct

How to Verify Your Website/Tumblr Blog on Pinterest

Social Media Updates on Pinterest

Just like Facebook, Twitter and Google+, Pinterest also introduced a feature for profile pages that allows you to verify your website on Pinterest. The new feature will highlight your full site URL on your Pinterest profile pages. “When your site is verified, users will see a checkmark next to your domain name in search results. They will also see the full site URL & checkmark on your profile.”

This feature will be available to all the profiles within a week or so, so it is possible that you won’t see the verify website option in your settings immediately.

Social Media Updates on Pinterest

How to Verify Your Website on Pinterest

1) Log in to your account and go to Pinterest.com/settings.

2) If the verified option is available to you, then choose “Verify Website”(Positioned next to the field where you fill your website information).

Pinterest Verification

3) Download the HTML Verification file.

4) Log in to your Hosting account. Select “File Manager” under Files section. Then select “Home Directory” and click on “Go”. There, open the “public_html” folder and upload the HTML file you’ve downloaded from Pinterest.

5) Click on “Click here” on the Pinterest verification page to complete the process. You can later delete the HTML file from your public_html folder.

For now, the verified option is only for “top-level” domains such as youngblah.com, and not youngblah.wordpress.com. Most blogging platforms (such as Blogger or WordPress) and eCommerce sites (such as Etsy, eBay) do not allow you to upload HTML files. Tumblr is an exception; step by step process for verifying a Tumblr blog can be found here.

It’s a great step by Pinterest to increase the visibility of official content creators and brand profiles. Also, the link from Pinterest to your website is “Dofollow”, so I’m sure it will also benefit webmasters in their SEO efforts.

So, what do you think of this move by Pinterest? Have you verified your website yet?
Leave a comment if you’re having any problem verifying your website.

30 Sep

The Ultimate Guide To Pinterest (Infographic)

Ultimate Guide to Pinterest

Pinterest is the next big thing in Social Media for businesses. The new social network is full of users hungry for creative and visual content your company has to offer. Over the last one year, this social media site has become a valuable marketing tool for businesses.

Check out this Ultimate Guide To Pinterest from CEO.com about how Pinterest can help your business to stand out and drive more traffic and sales on your website.

Few Tips To Share Content on Pinterest:

1) Just as the Facebook ‘Like’ and Twitter ‘Tweet’ Button, add the Pin-it button on your website to allow users to pin and share your content on their Pinterest profiles.
2) Add links in the descriptions of your pins to drive more referral traffic to your website from Pinterest.
3) Create a video gallery to share informative and viral videos on your Pinterest profile.
4) Use hashtags to make content easily searchable.
5) Feature offline events to build buzz on the Internet.
6) Create a Case Study gallery to display insightful data from your business. You can share presentations from slideshare on Pinterest.
7) Don’t repin just everything. Only repin the best content.
8) Select attractive board covers.
9) Always add helpful descriptions on your pins.
10) Share original content to avoid any copyright issue.
11) Be interesting.

Ultimate Guide to Pinterest

10 Aug

Top 10 Tools To Schedule Posts on Social Media

Social Media

 

Social Media is all about engagement with users. And one of the most important aspect to drive engagement on Social Media sites is to post content regularly. If you’re not active on Social Networks, people won’t take too long to forget about your brand. But finding time isn’t easy for everyone as you always have other commitments in life. So, what should you do to streamline the process on Social Media sites. The answer is – Schedule updates using various tools available on the Internet.

Social Media

Here is the list of Top 10 Tools To Schedule Posts on Social Media sites.

1) Bufferapp

One of the most popular app to schedule and share posts on Twitter, Facebook and Linkedin. It also provides you free and detailed analytics on all your posts shared to every social network. It is available for both browsers and mobile phone.

2) If This Then That

An amazing tool to create all sort of actions on Social Media sites. IFTTT(If This Then That) is a service that lets you create strong connections on more than 50 social networks. You can automatically schedule posts, follow or unfollow people, send messages, and lots more.

3) Postcron

A simple and awesome tool to schedule posts on your Facebook Profile/Pages and Twitter. My personal favorite. You can even choose the album where you want to add the schedule photo on Facebook pages. Number of schedule posts per day are limited in free version but you can always go for paid version. But you can only schedule 10 posts at a time for free.

4) HootSuite

It is a social media dashboard to manage and measure your social networks.

5) TweetDeck

Another social media dashboard to manage social networks. Available for desktop, web browser and mobile.

6) Laterbro

A simple app to schedule and share status update on Twitter and Facebook. Just login with your Twitter or Facebook account and you’re ready to go. But the app doesn’t allow to share statuses on your Facebook pages. You can only schedule statuses for your Facebook profile and that too up to 140 characters only.

7) Twuffer

It allows you to compose a list of future tweets on Twitter, & schedule their release.

8) Timely

Timely helps to schedule tweets for maximum impact. Just schedule the tweets and Timely will post them when they will have the highest impact by analyzing your past 199 tweets and figure out the best time slots. So, you get more retweets, replies, and followers!

9) Buffero

You can also schedule your Tweets by Email. You get your own secret address on Buffero to email your tweets to. Free basic plan can have up to 15 tweets scheduled.

10) Greetings Tomorrow

Apart from scheduling your own updates on Facebook, this application allows you to schedule updates to be posted on friend’s walls such as Birthday wishes.

11) Pinerly

It allows you to schedule posts on Pinterest, follow or unfollow people, and optimize your content for posting time to drive more traffic.

See Also:
10 Tools To Enhance Pinterest Experience
Top 10 Twitter Tools For Amazing Experience
10 Cool Facebook Tips and Tricks

12) Do Share

Do Share is a Google Chrome extension to write & schedule your posts for personal Google+ profiles and Google+ pages.

13) Kroned

Simple application to schedule unlimited posts on Facebook for free.

So, which one is your favorite tool?

16 Apr

How To Address Increasing Spam on Pinterest

pinterest spam

 

The new social media darling – Pinterest, is the new target for spammers these days. Everyday thousands of faux accounts are being created to lure users to click on their affiliate links or sometimes even for hacking purposes. You must read the story of a Pinterest spammer who is making $1000/day through amazon affiliates on Pinterest.

Similar to spam emails that have plagued online users for many years, spam accounts on Pinterest create pins with misleading affiliate links & follow many people in hopes that you will visit their boards.

Whenever you encounter such pins, you can report these pins using the Report Pin button. To report a pin, just click on any pin to view it in full-size.
Then, on the right-hand side of the pinned image, you will find the Report Pin button as shown in the picture which will open a menu to choose your type of report.

pinterest spam

Reporting a pin will give Pinterest information about the suspicious account & the spam links they are trying to promote.

See Also:  10 Tools To Enhance Your Pinterest Experience

 

How can you protect your account from spam on Pinterest?

You can follow these general Internet-safety practices to protect your account:

– You don’t need to be worried if a spam account follows you on Pinterest.
– Do not click on a pin that promotes a free giveaway or looks like an advertisement. Pinterest doesn’t provide any advertising & do not post any surveys, giveaways, or other promotions. The offer is most likely to be a spam even if it’s seems to be true.
– Pinterest will only ask for your login & password details on Pinterest.com or on our official iPhone app. Don’t log in Pinterest on other websites or on other apps.
– Do not interact with accounts where their pins don’t link to relevant content or all their pins all linked to the same source.
– If you click on a link & the resulting page is not what you expect, return to Pinterest.com immediately. It would be much better if you delete all your cookies immediately also to avoid any hack.
– Choose a unique and strong password for Pinterest.
– If you find a user following many people but with less followers and suspicious pins, it is most likely to be a spam.

So, if you are a Pinterest user – help the community to grow by reporting all the suspicious links and make it a better experience for all the users.

 

27 Mar

5 Awesome Pinterest-Like WordPress Themes

iphoto pinterest like wordpress theme

 

Pinterest is a pinboard-styled social photo sharing website. Check out five awesome Pinterest-Like WordPress Themes.

Imbalance 2 (Free)

imbalance 2 wordpress theme

Demo * Download

Pinterest Theme ( Price: $59)

pinterest like wordpress theme

Demo * Download

Shaken Grid

shaken grid

Demo * Download

Gridnik – Elite Portfolio WordPress Theme ( Price: $30)

gridnik

Demo * Download

PinPress WordPress Theme ( Price: $69)

pinpress pinterest like wordpress theme

Demo * Download

Pinboard WordPress Theme ( Price: $39)

pinboard-wordpress theme

Demo – Pinboard * Themify – Pinboard

Pinterest Plus WordPress Theme ( Price: $65)

Pinterest Plus WordPress Theme

Demo & Download

 

16 Mar

New Pinterest profile pages are live now

pinterest new design

The hot social network Pinterest has just introduced their new profile pages. The new pages have a clean and much better design than the old profile pages.

Pinterest is a new pinboard-styled social photo sharing website launched in 2010 where users can pin images on their boards. The site shown tremendous growth recently and now it is featured among the top 10 social networks on the web.
Pinterest is particularly popular among women.

pinterest new design

According to comScore data, Pinterest users spend 89 minutes per month on an average on the site, which is only less than Facebook users, with an average of 405 minutes per month.

The new profile pages shows the description of the profile on the top rather the left side of the page. Now you can have a better look on the About Me, Boards and Pins of the profiles.

Pinterest is likely to launch an iPad app also very soon along with open API for developers.

What do you think of this new design?
Like it or Hate it?

Follow us on Pinterest here.

14 Mar

10 Tools To Enhance Your Pinterest Experience

Pinterest

Pinterest

Pinterest is a new pinboard-styled social photo sharing website where users can pin images on their boards. The mission of the site is to “connect everyone in the world through the ‘things’ they find interesting.”
Pinterest is mainly popular among women.

Pinpuff

Pinpuff is a new web application on Pinterest which measures your popularity on Pinterest & value of your each pin.
You can also try PinClout or PinReach to measure how influence you’re on Pinterest.

Pingram

Pingram allows you to view your Instagram photos in the same design you browse through pins on Pinterest.

Friendsheet

Friendsheet is a new Facebook app that displays your public Facebook photos in similar way just like the popular social bookmarking site Pinterest.

Pinterest Pin It Button (by Shareaholic)

This extension shows you the Pin count for each page just like the official Pinterest Button. It also gives you right click option to pin images.

Pin Search Google Chrome Extension

pin search google chrome extension

Pin Search allows you to perform Google Image search on the Pinterest images, by adding a “Search” button on the pins.

ShotPin Google Chrome Extension

ShotPin Extension allows you to take a screenshot of any web page and share it on Pinterest.

Pin A Quote

Pin A Quote allows you to convert your favorite quotes into post-able images and share it on Pinterest.

Loudlee

Now, Loudlee won’t enhance your experience on Pinterest. But it is a new Israeli social network for music lovers, similar like Pinterest.

Pintlile

Pintile is another online bulletin board exclusively for India which is inspired by Pinterest.

Update: Some More Awesome Tools

11) WiseStamp Pinterest Email App: The app lets you to place a “Follow Me On Pinterest” button at the bottom of emails as part of the sender’s signature, which increases engagement and your followers on Pinterest.

12) Pintics: Tools and Analytics for Your Pinterest Accoount.

13) Pinerly: With the help of Pinerly, you will be able to locate other Pinterest users , unfollow or follow groups of pinners, & keep your Pinterest stream focused,”

With the increasing popularity of Pinterest, I’m sure more web apps and tools would be coming in the future. Do let us know if you’re aware of more good apps surrounding Pinterest.

07 Mar

Pinterest – The Social Media Darling Of 2012 [ Infographic ]

Pinterest is the new social media darling of 2012. In the last 6 months, the site has shown a tremendous growth in terms of traffic.
USA has maximum number of Pinterest users covering more than 68% users.

pinterest infographic

Source: Performancing Blog

06 Mar

Pintile – India’s Answer To Pinterest

pintile

pintile

Pintile.com is an online bulletin board exclusively for India launched by Gurgaon-based Fizzy Softwares. The website is inspired by Pinterest.com.

Pintile aims to depict India in the form of photos “PINNED” by people to depict their cultures, ideas, styles & much more.

Users can pin images on their different boards similarly like in Pinterest. Other users can like Pins and re-pins the photos on their boards. People are free to PIN whatever they like within the guidelines of the website.

You can login onto the website using Facebook and Google. I tried to login with Facebook Credentials but couldn’t login & it returned the Login Page again. Please let us know if you also face this issue.
Update: It’s working perfectly fine now.

Fizzy Software is a web & mobile product development company founded in 2007 by Sudhanshu Aggarwal & Ashish Sharma. The company has built manyFacebook applications & iPhone games under the Fizzy Apps brand.

Update: Pintile has been acquired by Kwaab

04 Mar

Calculate Your Pinfluence with Pinpuff – ‘Klout for Pinterest’

pinpuff pinterest

pinpuff pinterest

Do you love Pinterest?
Yes, we are sure you do.

Then check Pinpuff, a new web application which measures your popularity on Pinterest (Pinfleunce) and value of your each pin.

Pinfluence is a relative measure of your popularity, activity, influence, and reach on Pinterest on the scale of 100 based based on the user’s followers, following, boards, pins, repins, likes, & comments. It also decides monetary value of your pins and traffic your pins generate.

The site is in beta phase and I’m also waiting for my invite as it says all slots are full at the moment.

The founder of Pinpuff is Ammrita Sharma, a computer science undergrad-cum-entrepreneur from India. She confesses that she is a Pinterest addict.

In a QnA with Penn-Olsan, Amrita revealed that she is planning to open up the Pinpuff API for other developers around the world to make apps around Pinterest.
Pinpuff is currently funded by Ammrita’s family members.

Do check it out and let us know your thoughts.
Can it become the “Klout for Pinterest”.