09 Oct

8 YouTube SEO Tips To Rank Higher in Search Results

YouTube SEO

YouTube is the most popular video sharing site on the web and the second largest search engine after Google. Yes, it’s bigger than Yahoo and Bing search. Everyday, millions of people search for relevant videos on YouTube and Google. And there lies an big opportunity. As most of the people upload videos without taking account any factors for video SEO, you can rank higher in search results by using following well proved techniques.

1) YouTube Keyword Suggestion Tool:

YouTube SEO

YouTube Keyword Suggestion Tool

The first and foremost rule for successful YouTube SEO is the keyword research. YouTube Keyword Suggestion Tool will suggest you keywords to choose for your videos along with the information on monthly searches on those keywords in a given location or through out the world. You should also use Google Keyword Suggestion Tool along with YouTube tool to decide more relevant keywords for your videos.

2) Include Keywords in Video filename:

The next thing you should do is to include topic keywords in the video file name that you upload. The name of the video file should match the keywords you’re targeting. For example, if your video is about Non veg cooking – then your video file name should be something like “Non-Veg-cooking.mpeg”. Do not upload videos with name such as “Mov123.mpeg”.

3) Include keywords in the Title:

Just like On-Page SEO techniques for any webpage, include your keyword in the title and try to put it at the start and end of the headline for better SEO results. But remember, title should be enticing enough to increase your CTR(Click Through Rate). YouTube algorithm also takes into account CTR of videos to rank them in search results. Don’t just include keywords for the sake of it. Your title/headline is the first impression of your videos.

4) Include keywords in the descriptions and Tags:

Description- Description gives search engines more information about your videos. For better keywords relevancy, always include keywords and variation of keywords in the description. You can do so by explaining more about your videos or you can also add the complete script of your video in the description for Google and YouTube to index it. It is recommended that you should also put a URL back to your website.
If you are putting a URL link in the description, use http:// before the URL or else it will not work!
YouTube only allows approx. 22 words for the description before the (see below) button. Try to put URL and your keywords early in the first 22 words.
Tags- I would recommend to use 6-10 appropriate tags for each video and do include keywords in the tags also.

5) Improve SEO with Closed Captions

At the bottom right corner of videos, you can notice a “CC” button which stands for Closed Captions. You can see the captions of any video by clicking on “CC” button. Google is using a speech-to-text conversion technology which will convert your video voice over into captions. But the results won’t be accurate.
So, it is always advisable to upload your own caption transcript file than letting YouTube automatically transcribe the audio itself.
YouTube uses a speech recognition feature that will automatically detect each line of your video and matches it to the transcript file. That means you just have to upload the transcript file and the captions will automatically appear exactly in sync with the video.

Google and YouTube indexes the captions of videos to determine the relevancy of keywords in the video and rank them higher in search results.

6) Authoritative YouTube Channel:

If you’re uploading videos to a new YouTube channel, your videos won’t rank higher in search results as compared to new videos by a authoritative channel in the same niche. This is similar to a new website SEO – fresh content by a new blog Vs fresh content by authoritative website such as mashable.com.
So, build your subscribers and upload lot of relevant videos to improve your YouTube channel SEO. And just like a website, upload videos regularly for better SEO results.

7) Off-Page SEO Techniques:

Just like Off-Page SEO techniques for any webpage, try to get many backlinks for your videos from high PR sites all over the web to rank higher in YouTube and Google search results.
To increase backlinks, share your videos on social networking and social bookmarking sites. Blog about it and ask other bloggers to write about your videos.

8) More Engagement Means Better SEO:

Try to increase engagement on your videos. Get more likes, favorites, & comments, respond to comments and ask readers to subscribe to your channel. YouTube takes all these factors into consideration while ranking videos in search results.
Update: According to a recent announcement, YouTube now will reward engaging videos that keep viewers watching in order to decide the rankings of videos in YouTube search. So, it’s not enough to get someone to click on your videos, you have got to get them to actually watch if you want your work to rank higher in search results. YouTube’s analytic will now include a “time watched” feature.

So what are the techniques you’re adopting to improve the search ranking of your videos? Do share in comments.

07 Jul

Top 5 Best SEO WordPress Plugins

seo plugins for wordpress

Search Engine Optimization(SEO) is the process of making your website more visible to the search engines and increase organic traffic to your website. There are many WordPress plugins available these days to make your website SEO optimized but here is the list of Top 5 Best SEO WordPress Plugins:

See Also: Top 10 SEO Facts

seo plugins for wordpress

1) WordPress SEO By Yoast

One of the best SEO plugin to improve your WordPress site SEO and have a fully optimized WordPress website to increase organic traffic from search engines.

Here are some of the main features of this plugin:

– Write SEO optimize content
– Page Analysis
– Snippet Preview
– XML Sitemaps
– Edit your .htaccess and robots.txt file
– RSS Optimization
– Verify your website with Google, Bing and Alexa
– Permalinks Settings
– Social Integration
– Author Metadata, etc.

2) SEO Ultimate

Another great SEO plugin for WordPress. I am using this plugin on one of my website and WordPress SEO by Yoast on another website and I must say that both plugins work great.

Here are some of the main features of this plugin:

– Title Tag Rewriter
– Meta Description and Keywords Editor
– Deeplink Juggernaut
– Canonicalizer
– 404 Monitor
– Linkbox Inserter
– Slug Optimizer
– Rich Snippet Creator
– Webmaster verification
– Nofollow Manager,etc.

3) All in One SEO Pack

My least favorite among all. But it’s a very simple plugin to optimize your website for Search Engines.

Here are some of the main features of this plugin:

– Support for Google Analytics
– Custom Post Types
– Advanced Canonical URLs
– ONLY plugin to provide SEO Integration for WP e-Commerce sites
– Automatically optimizes your titles for search engines
– Automatically Generates META tags
– For beginners, it works out-of-the-box. Just install it, etc.

See Also: Best Alternative To ‘All in One SEO Pack’ – ‘WordPress SEO By Yoast’ Plugin

4) SEO Smart Links

SEO Smart Links is a great plugin to provide SEO benefits for your website in addition to custom keyword lists, nofollow links and much more. It helps to get your blog posts internally linked or add affiliate links to other websites.

See Also: Add ‘Nofollow’ To All Links With This WordPress Plugin

5) Google XML Sitemaps

Google XML Sitemaps plugin will generate a special XML sitemap to help search engines better index your website.

See Also: Top 15 Must Have Plugins For Your New WordPress Blog

6) Greg’s High Performance SEO

This plugin helps you to configure over 100 separate on-page SEO features. The best part of this plugin is that it loads under 700 lines of code per page load as compared to other SEO plugins such as “All in One SEO” which loads around 2000 lines of code per page view. It saves CPU Consumption and provides high performance SEO at its best.

06 Jul

Top 10 SEO Facts ( Infographic )

facts about seo industry

Search Engine Optimization(SEO) is the process of improving the visibility of a website and bring organic traffic from search engines to that website.

But do you know, How big is the SEO industry? Spanish-based SEO firm BlueCaribu shared this amazing Infographic about SEO ( Search Engine Optimization ) and its interesting facts on the internet.

The Infographic reveals that India is the number one nation with the maximum interest in SEO. Till now 13 million blog posts have been published with the term “SEO” in the title.

Check out the Infographic for more details:

facts about seo industry

29 Jun

Learn SEO From Google’s Webmaster Academy ( Top 10 Videos )

Webmaster-Academy-Google

Last month, Google launched a new resource for small businesses – Webmaster Academy. The main goal of this resource is to teach small businesses the basics of how Google search works, how to rank your content higher in search results and how to improve your site performance overall.

Webmaster-Academy-Google

Google has updated the resource with many helpful videos. So, here’s the list of Top 10 videos for you to check out and learn more about Google search and Search Engine Optimization(SEO).
You can also download Google’s official Search Engine Optimization Starter Guide.

1) How Search Works

Do you know that the life span of a Google query is less then half second, and it involves quite a few steps before you see the most relevant results. In this video, Matt Cutts explains how Google crawls, indexes, & serves the web.

2) Make sure Google knows about your website

Find out if your website is in Google’s search results already or not, and if it is not, how to get it included.

3) How to influence or improve your site’s listings in Search

In this video, Matt Cutts discusses how Google creates search result snippets and how you can optimize your website for Google.

4) How to Create great content that performs really well in Google search results

In this video, Alexi Douvas from Google’s Search Quality Team discusses how to create great content and improve your organic traffic from Google.

5) Webspam Content Violations

In this video, Michael Wyszomierski from Search quality team talks about webspam content violations.

6) How to improve your ranking in Google search results if your website focuses on video or images

7) Use Sitemaps to help Google to find content on your website

Sitemaps help Google & other search engines discover content on your website so that relevant content can be served for relevant queries.

8 ) An Introduction to Google+

9) Link Your Google+ Profile to your content

What is Authorship Markup and its benefits.

10) How malicious parties can spam your website

27 Jun

Learn SEO in 10 Minutes ( Official Google Video )

Google has released a new video titled, “SEO for startups in under 10 minutes”.
Google says the video is great to watch if you are working on a company site that is under 50ish pages, or hope to rank well for your company name or just want to learn more about search engine and how to improve search rankings and searches.

SEO-Search-Engine-Optimization

Find more tips of SEO for Startups at developers.google.com/startups.

08 May

10 Tools To Find Out Everything About A Website

website analysis review know everything

 

Do you want to check the performance of a website? Who is the owner of it? What is the speed of this website? How much popular is this site on social media networks? What are the traffic stats of this website?

website analysis review know everything

Check out these 10 Tools To Find Out Everything About A Website:

1) WooRank and Google Diagnostic Tool

WooRank is one of the best Website Review and SEO Tool where you can run a free FULL Website Review, get SEO tips & find a SEO Company nearby to help you. As a free user, you’re allowed to run only 1 Website Review per week.
But it tells everything about a website such as Top 5 Priorities, Social monitoring, SEO Basics, SEO Links, SEO Keywords, Security, Usability, Technology, etc.

Google Diagnostic Tool helps you to check whether a website is affected by malware or not. Just replace youngblah.com with any other website’s URL.

2) BrowserShots and Just-Ping

BrowserShots is an amazing and extremely popular tool to check browser combatibility which lets you preview how your site looks in all popular browsers. You can also preview the website design in all browsers with or without Java, Flash Javscript.
To find out whether your website is accessible from different cities of the world, use Just-Ping.

3) W3C Validator

W3C validator checks the markup validity of Web pages in HTML, MathML XHTML, SMIL, MathML, etc.

4) Speed of a Website

Check out these 5 Best Free Tools To Test The Speed of Your Website.

5) WayBackMachine

WayBackMachine is a great tool to find out how a website looked in the past.

6) Find Traffic Stats of a Website

Check out these 10 Sources to to Find Out Any Website’s Traffic, Visitors and Hits.

7) Who is the Owner of a Website?

Whois.sc is a comprehensive tool to find out the owner of the website, name servers, reverse IP lookup (means how many other websites are using the same IP and hosting resources), whois change history, etc. You can also use Who.is or YouGetSignal to find out whois information and reverse IP.

8 ) Link Popularity Checker

Link Popularity Check is a free tool to check the link popularity status of your site on several search engines & you can compare it with your competitors.

9) Who is talking about a Website on Social Networks?

Check out these 3 Free Tools to Find Out Who is Talking About a website On Social Media Sites

10) Top 10 Google Chrome Extensions for Bloggers

Check out these Top 10 Google Chrome Extensions to find out PageRank of a webpage, MozRank, Competitive Analysis, Backlink Checks, Keyword Research, and many other SEO information.

 Bonus Tools:

11) Built With

With Builtwith, find the technology and SEO profile of any website.

12) WhoisHostingthis

With WhoisHostingthis, find the web host of any website.

13) CustomRank

CustomRank  is a great tool which provides various metrics of a website such as Alexa Rank, Mozrank, etc. and calculate a score out of 100.

26 Apr

3 Tips For Off Page Optimization Techniques For SEO Success

off page optimization

 

Getting the optimization of your website’s content (On Page Optimization) is only half the battle. Off Page Optimization is also equally important for your website to rank higher in search results.

off page optimization

So today, I’ll discuss 3 tips for Off Page Optimization Techniques For SEO Success:

1) Link Building:  The most important part of Off Page Optimization is Link Building. You should try to get as many backlinks as possible from other websites. The number and quality of backlinks is crucial for your PageRank to increase and ultimately to rank higher in search results. PageRank is directly proportional to the no. of unique pages that are linking to your site. If you have high no. of backlinks from the websites with good PageRank, you will have a high PageRank. So, spend some time in getting those backlinks.

Here are some tips to get backlinks:
– Guest Blogging on sites related to your blog niche.
– Press Releases
– Forum Posting related to your blog niche.
– Article Submission to sites like Ezine, Hubpages, etc.
– Blog Commenting on ‘DoFollow’ Sites
– Image Sharing on sites like photobucket, flickr, etc.
– Video Sharing on sites likes YouTube, Vimeo, etc.
– RSS Feed Creation & Submission
– Directory Submission such as Dmoz.org, Technorati.com, etc.
Use of Social Media: Share and promote your content on all the major social media sites such as Facebook, twitter, Linkedin, Digg, StumbleUpon, Reddit, Tumblr, Google Plus and Pinterest. All these sites can bring a huge amount of traffic to your site and also helps in link building.

2) Anchor Text:  Now another important factor in Off Page Optimization is Anchor Text. Anchor Text is the text to form a Hyperlink. If you are not choosing the right anchor text, then all of your efforts of getting backlinks will not be much useful.
For example, If I want to link to this page – http://www.youngblah.com/what-is-page-rank/ and the main keyword is Pagerank.
I can use “Click Here(Anchor Text) to know more about PageRank.

But ‘Click Here’ doesn’t tell Google Bots what the link is pointing to. So, use the link on the keyword.
Right Method(Example), “Click here to know more about PageRank(Anchor Text)”.
So, you should try to get backlinks from other websites using the right Anchor Text to make your site more relevant in Google search results.

3) Best Practices:
– Quality and Natural Links matters.
– Avoid Paid Backlinks.
– Avoid Link Exchange.
– Try to get Backlinks from High Authority Sites or from sites with at least PR 1 or above.
– Try to get Backlinks from sites that are relevant to your content.
– A link in the footer of a website is weighted less by Google than the link appearing on the top or in the main content of the page.

 

24 Apr

Importance of Using Proper Permalinks In SEO

wordpress-permalinks-seo

 

What is a Permalink?

Permalinks are the permanent URLs to your individual blog posts, categories & various other lists of your blog postings. A permalink is used to link to your article or or how you might send a link to your article in an e-mail message. The URL to each post is permanent, & never change — hence permalink. e.g.  “http://yourdomainname.com/category/post-name/”

wordpress-permalinks-seo

Why to Use Proper Permalinks?

Using right structure for Permalinks can help a great deal in Search Engine Optimization(SEO). The proper way to set up Permalinks is to include the keywords in it which could help you in Google rankings and it would also be easier for people to read the Permalinks, thus increases the Click-through rate(CTR).

Types of Permalinks and How To Change Permalink Structure?

1) Ugly permalink – http://yourdomainname.com/?p=123

2) Pretty permalink – http://yourdomainname.com/category/post-name/ or http://yourdomainname.com/year/month/day/post-name or http://yourdomainname.com/post-name/

permalinks wordpress

The default setting for Permalinks in WordPress is “http://yourdomainname.com/?p=ID Number”. But this default URL structure does not benefit the reader & blog owner at all.
To change the pretty permalinks for your WordPress blog, select ‘Permalinks’ from Settings in your WordPress dashboard.
The best SEO permalink structure includes ‘category’ and the ‘post title’ in the URL.
It looks like this: “http://yourdomainname.com/category/post-title”. But avoid using category in the URL structure if your domain name and slug is long as that might lead to a very long URL which is harder to share & will not benefit you much in Google.
Some bloggers including me also use URL structure with just the post name: “http://yourdomainname.com/post-title” which is also great for SEO, so you don’t need to worry if you are using this.
You can change the permalink structure anytime & WordPress will do a 301 redirect from the old URLs to the new ones but be careful as changing Permalinks will push your pages out of Google’s index for some time, thus decreasing your Traffic.

How To Safely Change Your WordPress Permalink Structure

1) Yoast: You can use Yoast’s redirect tool to safely change the WordPress Permalink Structure.

2) Advanced Permalinks: Use this plugin to keep the same URL for all your old posts & then create a new permalink structure for new ones.

Recommended Read:

WordPress SEO URL / Permalinks considerations – Yoast

 

19 Apr

7 Tips For On Page Optimization Techniques For SEO Success

On-Page optimization

 

Search Engine Optimization (SEO) is the technique of making your web pages more popular and rank higher in search engines than millions of other sites in response to a search query. It is the process of getting free, organic and natural traffic from search engines.
Whenever you search a query in a search engine, you get a list of web results that contain that query term. Users would visit the websites that are more relevant to the search query. But it’s very important for websites to appear on Page one of Google search results, especially among 1 of the top 3 organic positions, as according to a recent study – these three spots receive around sixty percent of all clicks from users.

On-Page optimization

On Page Optimization is a very important factor for overall dominance in Google Searches. If all of your website pages are perfectly SEO optimized, it can help you a great deal in getting a higher rank in Google searches.

Though there is no successful formula for On Page Optimization but you can adopt these following best practices to make your pages SEO friendly:

1) Title Tag:

It is the most important factor for On Page optimization. The maximum length for Title tag is 70 characters. So, try to write a title within 70 characters. If your title is more than 70 characters, then the engines will display an ellipsis – “…” to indicate that title tag has been cut off. So, try to keep it short.
Also, Use the keyword in the title tag at least once, or better twice if it makes sense. And try to put the keyword as close to the beginning of the title tag as possible which would help you to rank higher in Google searches.
Another aspect you can keep in mind is to write a Title which is click worthy and emotional compelling users to click more on your pages.

2) Meta Description:

Meta Description is not used by search engines now for ranking but still it is advisable to use your keywords in the Meta Description and make it unique, short and catchy to get more clicks from users. The maximum limit for Meta Description is 140 characters.

See Also:  A Complete Guide to Rich Snippets

3) Heading Tags:

It is advisable to use the Heading tags in the body of the content and Use the keyword in your Heading tags too. Use of heading tags helps users and search engines know where the key points of your content are.
Your main page title should use the heading(H1) tag — this shows what your page is about. Use of additional tags, such as (H2) & (H3) are also important to know what are the topics on the page.

See Also3 Tips For Off Page Optimization Techniques For SEO Success

4) Body of the Content:

You should use your keyword at least 3 times in the body of the content. You can also use your keyword more than 3 times if the body of the content is long but do not use too many keywords to avoid any ban or punishment from Google.
Also use your keyword at least once in bold and italic too.
The recommended minimum length for an article is 300 words.

5) Alt Attributes on Images:

Use the keyword at least once in the alt attribute of an image on the page. As Search bots can only read HTML tags, they can’t read images without Alt Attributes.
So, using Alt Attributes would help your images to show up in Image searches which can also bring valuable traffic to your website.
I would also recommend to use the keyword as the file name of the image to make it more SEO friendly.

6) URL Structure:

The URL structure of your page should be short, descriptive and should include your keyword.
Do not use URL structures like http://youngblah.com/?p=5024 which do not describe anything about the page but instead use URLs like http://youngblah.com/?seo-techniques.
URL structures are very important from SEO perspective as well as descriptive URLs increase click through rates and visibility.

7) Internal Linking:

Internal Linking is another important factor from SEO perspective and to get easily spidered by Search Engines Bots. It can help to increase the relevance of keywords and the keyword rankings of a given page within your site.