26 Apr

3 Tips For Off Page Optimization Techniques For SEO Success

off page optimization

 

Getting the optimization of your website’s content (On Page Optimization) is only half the battle. Off Page Optimization is also equally important for your website to rank higher in search results.

off page optimization

So today, I’ll discuss 3 tips for Off Page Optimization Techniques For SEO Success:

1) Link Building:  The most important part of Off Page Optimization is Link Building. You should try to get as many backlinks as possible from other websites. The number and quality of backlinks is crucial for your PageRank to increase and ultimately to rank higher in search results. PageRank is directly proportional to the no. of unique pages that are linking to your site. If you have high no. of backlinks from the websites with good PageRank, you will have a high PageRank. So, spend some time in getting those backlinks.

Here are some tips to get backlinks:
– Guest Blogging on sites related to your blog niche.
– Press Releases
– Forum Posting related to your blog niche.
– Article Submission to sites like Ezine, Hubpages, etc.
– Blog Commenting on ‘DoFollow’ Sites
– Image Sharing on sites like photobucket, flickr, etc.
– Video Sharing on sites likes YouTube, Vimeo, etc.
– RSS Feed Creation & Submission
– Directory Submission such as Dmoz.org, Technorati.com, etc.
Use of Social Media: Share and promote your content on all the major social media sites such as Facebook, twitter, Linkedin, Digg, StumbleUpon, Reddit, Tumblr, Google Plus and Pinterest. All these sites can bring a huge amount of traffic to your site and also helps in link building.

2) Anchor Text:  Now another important factor in Off Page Optimization is Anchor Text. Anchor Text is the text to form a Hyperlink. If you are not choosing the right anchor text, then all of your efforts of getting backlinks will not be much useful.
For example, If I want to link to this page – http://www.youngblah.com/what-is-page-rank/ and the main keyword is Pagerank.
I can use “Click Here(Anchor Text) to know more about PageRank.

But ‘Click Here’ doesn’t tell Google Bots what the link is pointing to. So, use the link on the keyword.
Right Method(Example), “Click here to know more about PageRank(Anchor Text)”.
So, you should try to get backlinks from other websites using the right Anchor Text to make your site more relevant in Google search results.

3) Best Practices:
– Quality and Natural Links matters.
– Avoid Paid Backlinks.
– Avoid Link Exchange.
– Try to get Backlinks from High Authority Sites or from sites with at least PR 1 or above.
– Try to get Backlinks from sites that are relevant to your content.
– A link in the footer of a website is weighted less by Google than the link appearing on the top or in the main content of the page.

 

24 Apr

Importance of Using Proper Permalinks In SEO

wordpress-permalinks-seo

 

What is a Permalink?

Permalinks are the permanent URLs to your individual blog posts, categories & various other lists of your blog postings. A permalink is used to link to your article or or how you might send a link to your article in an e-mail message. The URL to each post is permanent, & never change — hence permalink. e.g.  “http://yourdomainname.com/category/post-name/”

wordpress-permalinks-seo

Why to Use Proper Permalinks?

Using right structure for Permalinks can help a great deal in Search Engine Optimization(SEO). The proper way to set up Permalinks is to include the keywords in it which could help you in Google rankings and it would also be easier for people to read the Permalinks, thus increases the Click-through rate(CTR).

Types of Permalinks and How To Change Permalink Structure?

1) Ugly permalink – http://yourdomainname.com/?p=123

2) Pretty permalink – http://yourdomainname.com/category/post-name/ or http://yourdomainname.com/year/month/day/post-name or http://yourdomainname.com/post-name/

permalinks wordpress

The default setting for Permalinks in WordPress is “http://yourdomainname.com/?p=ID Number”. But this default URL structure does not benefit the reader & blog owner at all.
To change the pretty permalinks for your WordPress blog, select ‘Permalinks’ from Settings in your WordPress dashboard.
The best SEO permalink structure includes ‘category’ and the ‘post title’ in the URL.
It looks like this: “http://yourdomainname.com/category/post-title”. But avoid using category in the URL structure if your domain name and slug is long as that might lead to a very long URL which is harder to share & will not benefit you much in Google.
Some bloggers including me also use URL structure with just the post name: “http://yourdomainname.com/post-title” which is also great for SEO, so you don’t need to worry if you are using this.
You can change the permalink structure anytime & WordPress will do a 301 redirect from the old URLs to the new ones but be careful as changing Permalinks will push your pages out of Google’s index for some time, thus decreasing your Traffic.

How To Safely Change Your WordPress Permalink Structure

1) Yoast: You can use Yoast’s redirect tool to safely change the WordPress Permalink Structure.

2) Advanced Permalinks: Use this plugin to keep the same URL for all your old posts & then create a new permalink structure for new ones.

Recommended Read:

WordPress SEO URL / Permalinks considerations – Yoast

 

19 Apr

7 Tips For On Page Optimization Techniques For SEO Success

On-Page optimization

 

Search Engine Optimization (SEO) is the technique of making your web pages more popular and rank higher in search engines than millions of other sites in response to a search query. It is the process of getting free, organic and natural traffic from search engines.
Whenever you search a query in a search engine, you get a list of web results that contain that query term. Users would visit the websites that are more relevant to the search query. But it’s very important for websites to appear on Page one of Google search results, especially among 1 of the top 3 organic positions, as according to a recent study – these three spots receive around sixty percent of all clicks from users.

On-Page optimization

On Page Optimization is a very important factor for overall dominance in Google Searches. If all of your website pages are perfectly SEO optimized, it can help you a great deal in getting a higher rank in Google searches.

Though there is no successful formula for On Page Optimization but you can adopt these following best practices to make your pages SEO friendly:

1) Title Tag:

It is the most important factor for On Page optimization. The maximum length for Title tag is 70 characters. So, try to write a title within 70 characters. If your title is more than 70 characters, then the engines will display an ellipsis – “…” to indicate that title tag has been cut off. So, try to keep it short.
Also, Use the keyword in the title tag at least once, or better twice if it makes sense. And try to put the keyword as close to the beginning of the title tag as possible which would help you to rank higher in Google searches.
Another aspect you can keep in mind is to write a Title which is click worthy and emotional compelling users to click more on your pages.

2) Meta Description:

Meta Description is not used by search engines now for ranking but still it is advisable to use your keywords in the Meta Description and make it unique, short and catchy to get more clicks from users. The maximum limit for Meta Description is 140 characters.

See Also:  A Complete Guide to Rich Snippets

3) Heading Tags:

It is advisable to use the Heading tags in the body of the content and Use the keyword in your Heading tags too. Use of heading tags helps users and search engines know where the key points of your content are.
Your main page title should use the heading(H1) tag — this shows what your page is about. Use of additional tags, such as (H2) & (H3) are also important to know what are the topics on the page.

See Also3 Tips For Off Page Optimization Techniques For SEO Success

4) Body of the Content:

You should use your keyword at least 3 times in the body of the content. You can also use your keyword more than 3 times if the body of the content is long but do not use too many keywords to avoid any ban or punishment from Google.
Also use your keyword at least once in bold and italic too.
The recommended minimum length for an article is 300 words.

5) Alt Attributes on Images:

Use the keyword at least once in the alt attribute of an image on the page. As Search bots can only read HTML tags, they can’t read images without Alt Attributes.
So, using Alt Attributes would help your images to show up in Image searches which can also bring valuable traffic to your website.
I would also recommend to use the keyword as the file name of the image to make it more SEO friendly.

6) URL Structure:

The URL structure of your page should be short, descriptive and should include your keyword.
Do not use URL structures like http://youngblah.com/?p=5024 which do not describe anything about the page but instead use URLs like http://youngblah.com/?seo-techniques.
URL structures are very important from SEO perspective as well as descriptive URLs increase click through rates and visibility.

7) Internal Linking:

Internal Linking is another important factor from SEO perspective and to get easily spidered by Search Engines Bots. It can help to increase the relevance of keywords and the keyword rankings of a given page within your site.

09 Mar

Top 10 Blogs You Should Follow Right Now To Learn SEO

blogs-to-follow-to-learn-seo

blogs-to-follow-to-learn-seo

Learning SEO is very crucial. No matter how great your content is, if your blog or website is not SEO optimized – you will not get traffic. There are many sites on the web where you can learn SEO, so I have prepared a list of top 10 best blogs you should follow right now to learn and become an expert in SEO.
The list is prepared considering three factors – Alexa Ranking, Google Page Rank and my personal preferences.

1) SEOMoz : The best SEO blog on the web. If you are new to SEO and want to learn about it., then read their “Beginner’s Guide To SEO”. It is written so well that it will clear all your doubts and you can start your journey to become an SEO expert.
You can download this guide in PDF format too here.
Apart from that, it’s a huge resource of articles and PDF files regarding SEO.

Alexa Ranking: 423
Google PR: 6

2) YouMoz Blog: It is SEOmoz’s user generated blog, where users submit their own studies, insights & thoughts. If the post is well received by the community, it’ll be upgraded to the main blog.
Alexa Ranking: 423
Google PR: 5

3) Google Webmaster Central Blog: If you are using Google Webmaster Tool [ If you’re not using, I’d suggest you to start using it right now], then you should follow this blog.
There are many tips and tricks shared by Google Team to improve the SEO of your website or blog.
Alexa Ranking: 57,465
Google PR: 8

4) Search Engine Land: Download their PDF – Search Engine Land’s Guide To SEO

Alexa Ranking: 1,083
Google PR: 7

5) MattCutts Blog: A Blog on SEO, Google and Gadgets started by Matt Cutts – Head of Google’s Webspam team.
Alexa Ranking: 6,740
Google PR: 6

6) SEO Blog – http://www.seo.com/blog/
Alexa Ranking: 7,782
Google PR: 4

7) SEOBook Blog

Alexa Ranking: 1,107
Google PR: 5

8 ) SearchEngineJournal

Alexa Ranking: 3,230
Google PR: 6

9) Search Engine Watch
Alexa Ranking: 2,010
Google PR: 7

10) Search Engine Roundtable

Alexa Ranking: 4,462
Google PR: 4

Update:
Webpronews: Recently, I have started following this website and it is amazing for all the breaking news in Search and Google Updates.

Alexa Ranking: 2,232
Google PR: 6

I would suggest everyone to subscribe to these blogs to receive highly informative posts through mail everyday. SEO is not something you can learn in a couple of months. It’s a continuous learning. And it doesn’t matter how much you’ve learned, there’s always a scope to learn more.