24 Aug

Inbound Marketing Vs Outbound Marketing (Infographic)

 

Due to the rise of Internet all over the world, the Internet marketing industry continues to evolve and gain momentum. Consumers are no longer rely on Outbound marketing such as TV ads and Billboards — to find out about new products. Inbound Marketing involves two-way dialogue between the brand and the consumers which is largely facilitated by Social Media.

Here are some statistics from the Infographic below:

– The no. of marketers that say Facebook is crucial for their business has increased 83% in the last 2 years.

– 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook.

– 57% have acquired a customer through their company blog and 42% have acquired a customer through Twitter.

– Inbound Marketing costs 62% less per lead than  traditional outbound marketing.

– 86% of people skip TV Commercials.

Inbound Marketing Vs Outbound Marketing

Source: Mashable.

10 Aug

Top 10 Tools To Schedule Posts on Social Media

Social Media

 

Social Media is all about engagement with users. And one of the most important aspect to drive engagement on Social Media sites is to post content regularly. If you’re not active on Social Networks, people won’t take too long to forget about your brand. But finding time isn’t easy for everyone as you always have other commitments in life. So, what should you do to streamline the process on Social Media sites. The answer is – Schedule updates using various tools available on the Internet.

Social Media

Here is the list of Top 10 Tools To Schedule Posts on Social Media sites.

1) Bufferapp

One of the most popular app to schedule and share posts on Twitter, Facebook and Linkedin. It also provides you free and detailed analytics on all your posts shared to every social network. It is available for both browsers and mobile phone.

2) If This Then That

An amazing tool to create all sort of actions on Social Media sites. IFTTT(If This Then That) is a service that lets you create strong connections on more than 50 social networks. You can automatically schedule posts, follow or unfollow people, send messages, and lots more.

3) Postcron

A simple and awesome tool to schedule posts on your Facebook Profile/Pages and Twitter. My personal favorite. You can even choose the album where you want to add the schedule photo on Facebook pages. Number of schedule posts per day are limited in free version but you can always go for paid version. But you can only schedule 10 posts at a time for free.

4) HootSuite

It is a social media dashboard to manage and measure your social networks.

5) TweetDeck

Another social media dashboard to manage social networks. Available for desktop, web browser and mobile.

6) Laterbro

A simple app to schedule and share status update on Twitter and Facebook. Just login with your Twitter or Facebook account and you’re ready to go. But the app doesn’t allow to share statuses on your Facebook pages. You can only schedule statuses for your Facebook profile and that too up to 140 characters only.

7) Twuffer

It allows you to compose a list of future tweets on Twitter, & schedule their release.

8) Timely

Timely helps to schedule tweets for maximum impact. Just schedule the tweets and Timely will post them when they will have the highest impact by analyzing your past 199 tweets and figure out the best time slots. So, you get more retweets, replies, and followers!

9) Buffero

You can also schedule your Tweets by Email. You get your own secret address on Buffero to email your tweets to. Free basic plan can have up to 15 tweets scheduled.

10) Greetings Tomorrow

Apart from scheduling your own updates on Facebook, this application allows you to schedule updates to be posted on friend’s walls such as Birthday wishes.

11) Pinerly

It allows you to schedule posts on Pinterest, follow or unfollow people, and optimize your content for posting time to drive more traffic.

See Also:
10 Tools To Enhance Pinterest Experience
Top 10 Twitter Tools For Amazing Experience
10 Cool Facebook Tips and Tricks

12) Do Share

Do Share is a Google Chrome extension to write & schedule your posts for personal Google+ profiles and Google+ pages.

13) Kroned

Simple application to schedule unlimited posts on Facebook for free.

So, which one is your favorite tool?

07 Aug

Top 5 Tools to Increase Brand Engagement on Facebook

Facebook is one of the most crucial part of Social Media Marketing. It provides a multi-rich media marketing ecosystem with a huge user base. There are large number of social media marketing tools available these days to help companies reach, target and engage with fans, run various promotions and contests, and implement social media strategies perfectly.

Facebook Marketing

Here are Five Tools To Enhance Brand Engagement on Facebook:

1) EdgeRank Checker

EdgeRank is an algorithm created by Facebook to rank stories in the Facebook News Feed. Posts with high EdgeRank Scores are most likely to show up in the news feed, than Posts with low EdgeRank Scores. It is based on three variables: Affinity, Time and Weight. Affinity is based on a user’s relationship with that post/object in the news feed. Time means older the object, lower its value. Weight is based on the type of object, such as a pictures/links/videos,etc.

EdgeRank Checker has created their own algorithm to help Page Admins find out how their Page interacts with the News Feed.

EdgeRank Checker allows you to check your “EdgeRank Score”, your best and worst days of the week. These services are free while the paid plan provides you more in-depth analysis & recommendations to increase your rank.

2) CrowdBooster

Crowdbooster provides you complete in-depth analysis of your Facebook page and Twitter account to help you achieve an effective presence on Social Media sites. The analytics aren’t based on just abstract scores but it provides detailed numbers that are connected to your social media strategies: impressions, engagement, total reach, & more. It also provides various recommendations to improve each one of these metrics.

3) Alerti

Alerti is a complete social media monitoring & management service to manage your brand online. It is based on a search engine that continuously scans different types of sources online (online press, forums, blogs, videos, microblogs, photos, social networks, etc.) to let you know and follow what is being said about you, your brand, or your competitors on the world wide web. It helps to measure the engagement of your brand, communities & to interact with them.

4) Pagelever

Advanced Analytics tool for your Facebook Brand pages. It helps to measure engagement on your pages and increase newsfeed visibility. The tool is used by 4 of the top 10 Facebook Brand Pages. It shows from where your fans are coming and which ones are leaving, along with the gender & location of the users who are interacting with your content.
Now Understand your audience, measure your success, & optimize your content with PageLever in a much better way.

See Also: 5 Tips To Increase Engagement On Your Facebook Page

5) Lujure

Lujure helps you to build and customize tabs easily without any knowledge of coding. Another tool you can try is Pagemodo.

22 Mar

Social Media Marketing Vs Search Marketing ( Infographic )

social-vs-search-infographic

 

There are many differences between Search marketing and Social Media marketing but both are essential in online marketing today. Let’s take a look at the Infographic by MdgAdvertising on Social Media Marketing vs Search Marketing:

Search Marketing

– 41% B2C companies and 57% B2B companies say that Lead generation is better achieved through the high-visibility and low-cost methods of search marketing.
– Search marketing also helps in maximizing the visibility of local businesses.

Social Media Marketing

Social Media marketing wins when it comes to creating greater awareness and interactivity with the customers.

social-vs-search-infographic