“We’re here to make a dent in the universe. Otherwise, why even be here? We’re creating a completely new consciousness, like an artist or a poet. That’s how you have to think of this. We’re rewriting the history of human thought with what we’re doing.” – Noah Wyle who portrayed the role of Steve Jobs in “Pirates of Silicon Valley” said in the movie. The film is based on the book Fire in the Valley: The Making of The Personal Computer by Paul Freiberger and Michael Swaine.
And actually Steve Jobs was not just the CEO of Apple, he was an artist or a legend who invented the most lovable and revolutionary products of the world that changed everything.
Steve Jobs was born to unmarried couple Joanne Carole Schieble and Syrian Muslim Abdulfattah Jandali on Feb.24, 1955 in California. But later on, he was adopted by a Middle Class American Couple Clara & Paul Jobs.
After doing graduation from Homestead High School in Cupertino, California- Steve Jobs took admission in Reed College in Oregon but dropped out after 1st semester only. He then joined Atari in 1974 to gain some work experience.
Beginning of Apple
Steve Jobs along with fellow college dropout and friend Steve Wozniak started Apple in his family garage in California in April 1976. Jobs was the ‘sales’ guy in the company who was working behind how to push sales and Steve Wozniak worked as the Engineer. Prior to Apple, Wozniak was a genius electronics hacker.
Later on, Apple got the funding from Semi- retired Intel Marketing Manager & Engineer A.C. Mike Markkula Jr.
The first computer built was Apple II which introduced the concept of personal computers. Apple sales rose from $7.8 million in 1978 to $117 million in 1980.
In 1978, Apple recruited Mike Scott from National Semiconductor to serve as CEO for what turned out to be several turbulent years. In 1983, Steve Jobs lured John Sculley away from Pepsi-Cola to serve as Apple’s CEO, asking, “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?
In 1984, Apple aired a Super Bowl television commercial titled “1984.”
And launched Macintosh which was the first commercially successful small computer with a graphical user interface.
But in 1985 because of Steve Jobs’ aggressive approach of managing, he was ousted from Apple by John Sculley after a disagreement on how to run the company.
After Apple, Steve Jobs founded another company “NeXT Computer”.
The company was more technologically advanced than Apple & brought first ‘Interpersonal’ Computer- next level to personal computers. Graphical E-Mails were also introduced by this company. But because of high cost of products, company could not sold many products and was not commercially successful.
Relationship with Pixar & Disney
In 1986, Steve Jobs bought The Graphics Group (later renamed Pixar) and after years of unprofitability finally contracted with Disney to produce animated feature films.
The first film produced by the partnership, Toy Story, brought fame and critical acclaim to the studio when it was released in 1995. Over the next 15 years, the company had produce the box-office hits A Bug’s Life (1998), Toy Story 2 (1999), Monsters, Inc. (2001), Finding Nemo (2003), The Incredibles (2004), Cars (2006), Ratatouille (2007), WALL-E (2008), Up (2009) and Toy Story 3 (2010).
In 2006, Disney purchased the Pixar for $ 7.4 billion but Steve Jobs became the highest single stakeholder with 7% of total stock.
Return to Apple
In 1996, Apple bought NeXT for $429 million which also brought back Steve Jobs to the company. Jobs made some drastic changes in the company like terminated number of unprofitable projects and changed the licensing program for Macintosh clones, making it too costly for the manufacturers to continue making machines.
With the purchase of NeXT, much of the company’s technology found its way into Apple products, most notably NeXTSTEP, which evolved into Mac OS X.
And then with introduction of iPod, iPhone, Apple TV and iPad, the company has became the most valuable brand of the world.
In August 2011, Jobs resigned as CEO of Apple, but remained at the company as chairman of the company’s board.
Arik Hesseldahl of BusinessWeek magazine noted that “Jobs isn’t widely known for his association with philanthropic causes”, compared to Bill Gates’ efforts. In 1997, after returning back to Apple as CEO, Jobs eliminated all corporate philanthropy programs.
1) “Every once in a while a revolutionary product comes along that changes everything. … One is very fortunate if you get to work on just one of these in your career. Apple’s been very fortunate it’s been able to introduce a few of these into the world.
2) “Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful… that’s what matters to me.”
3) “Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it
4) “The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.”
“I am saddened, not by Microsoft’s success — I have no problem with their success. They’ve earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.”
5) “Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
What other people think about Steve Jobs
1) “You know, Steve was never like you or me, he always saw things differently. Even when I was in Berkeley, I would see something and just see kilobytes or circuit boards while he’d see karma or the meaning of the universe.” – Steve Wozniak
2) “In terms of an inspirational leader, Steve Jobs is really the best I have ever met,”
“He’s got a belief in excellence of products. He’s able to communicate that,”- Bill Gates.
Steve Jobs only earned $1 a year as CEO of Apple but he holds 5.426 million Apple shares, as well as 138 million shares in Disney.
Forbes has estimated his net wealth at $5.1 billion in 2009, making him the 43rd wealthiest American.
Some other facts
1) Jobs always wanted to study and experience spiritualism and existentialism. In India, he wanted to visit the Neem Karoli Baba at his Kainchi Ashram. However, when he arrived in 1970s he learn’t that Baba has died.
2) Steve Jobs is a Buddhist and a vegetarian.
3) Steve Jobs named the company as “Apple” because Apple is his favorite food.
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