31 Oct

Social Media Guide For Small Businesses

Social Media is the new revolutionary platform for businesses. It has completely transformed the way we connect with customers and generate new leads. There are so many social media sites these days that it gets confusing for businesses where to start with. Every social network is unique and important in its own way. So, it’s really crucial to integrate the use of Cross Channel Digital Advertising Solutions for the all-round development of your company.

Social Media Guide For Small Business

1) Facebook – To Engage with customers

Personal networks are for school and college buddies. When people use Facebook – they tend to be in a casual mindset looking to socialize, be entertained and kill time. They are just passing the time away.
Users on Facebook expect to see updates from friends & family, information & updates about their personal interests and entertainment content.
To be successful on Facebook, you have to align your strategy with the mindset of users. If you’re going to distract casual mindset of users by talking only about your brand, you are most likely going to fail. Instead, share humorous content and updates surrounding your industry to get users attention and in no time they will start engaging with your brand.

Few Tips for Facebook Marketing:

– Humor Sells.
E.g. Indian Ecommerce startup bewakoof.com is doing great in terms of engagement and traction by sharing humorous content on their Facebook page.

– Target Emotional Quotient of users.
E.g. Spring in the Air, a flower supplier based in Florida shared a letter from a Mother to her daughter just before Mother’s Day this year. In no time, the post went viral and has received 82,475 likes, 477,113 shares and 23,232 comments till now. Before this post, their Facebook page had less than 2,000 fans and now they have more than 16,000 fans.

– Engage in conversation. Reply to comments and wall posts. Ask Questions. (Read: Top 5 Tools To Increase Engagement on Facebook)
– Share rich media content such as photos and videos to get more likes and shares.

See Also: 10 Helpful Resources on Facebook Marketing

2) LinkedIn – To Generate new leads

Unlike Facebook, LinkedIn is the network for professionals. When people use LinkedIn – they are looking for new opportunities, current news and insightful discussions. People may not spend much time on LinkedIn as much as they do on Facebook but whatever time they spend, they are looking to gain something out of it.

Few Tips For LinkedIn Marketing:

– Participate in conversation on LinkedIn groups. Solve a problem and people will notice you.
– Do not spam your wall or LinkedIn groups with irrelevant updates.

3) Pinterest – To increase visibility of your brand

Pinterest is the next big thing in Social Media. It gives brands a chance to showcase their creative side. Users on Pinterest are hungry for creative and visual content. More than 70 per cent of Pinterest users are female, so you have to keep this in mind while developing your strategy for Pinterest.
Recent reports show that Pinterest provides more referral traffic to other sites than Google+, LinkedIn & YouTube combined.

Few Tips For Pinterest Marketing:

– Use hashtags so people can easily discover your content.
– Pin only original and creative content.
– Add detail information and links in the description of your pins.

See Also: The Ultimate Guide to Pinterest Marketing

4) Twitter – To Share Links & Current news and for Better Customer Service

Twitter is the best news channel. Unlike Facebook or LinkedIn, you can use your Twitter wall to share all kind of information.

Few Tips For Twitter Marketing:

– Do not use affiliate links in your tweets.
– Do not spam your followers’ inbox with messages to sell a product or service.
– Use hashtags as it will make your tweets more searchable and visible in various applications people use to find trending topics.
– Follow people with similar interests to increase your followers.
– Give quick response to customers’ queries.

See Also:

Top 100 Tools And Apps For Ultimate Twitter Experience ( Free Ebook )
How to Increase Followers on Twitter

5) Google+ – To organize hangouts and make your content Search friendly

Google+ is the new social network from Google. If used properly, it can give your content a huge boost in search rankings. The main idea behind launching Google+ is to make search more social and around your friends. Apart from that, you can also use it to organize hangouts with your followers and customers.

Few Tips For Google+ Marketing:

– Increase your followers that will benefit you more in search rankings.
– Increase “+1” on your content.
– Include keywords in the profile description and your posts.
– Include hashtags for better search visibility.
– Organize hangouts to connect with your customers in a more personal way.

6) YouTube, Reddit and StumbleUpon – To Go Viral

YouTube is the biggest video sharing website on the web. Many brands became successful only due to their presence on YouTube. Have you heard the story of Orabrush Tongue Cleaner?
After spending thousands of dollars on traditional advertising, a man created a video for just $500 to explain the benefits of Orabrush and posted on YouTube. Within the first few months, the video went viral and now he is running one of the most successful businesses across the United States.

See Also: 8 YouTube SEO Tips To Rank Higher in Search Results

StumbleUpon is a discovery engine to find cool things on the internet. It allow users to find and rate web pages, videos and photos on the web that are personalized to their tastes & interests using peer-sourcing and social-networking principles. If your content goes viral on StumbleUpon, it can easily bring 1-2 lacs visitors on your website within the time frame of 3-5 days.
Stereomood.com is a web based application that allows users to listen to music that matches a certain emotion they’re currently in. This simple web service received more than 4, 00,000 hits from StumbleUpon itself within the first few months of its launch.

Reddit is a kind of social bookmarking site where registered users submit content (links, photos, videos, etc.) and other users vote the submission with up or down to rank the content and determine its position on the website’s pages and front page. Just like StumbleUpon, it can also bring huge amount of visitors to your website if your post reaches front page of the website.

7) Tumblr – To Showcase Personal Side of your company

Tumblr is a micro blogging platform & social networking site where users post multimedia content to their blogs. As a business, you can showcase the personal side of your employees and business on Tumblr.
Check out the Tumblr blog of Mashable at mashablehq.com where you can find behind the scenes look at Mashable from within its headquarters.

Social Media is a great platform that allows brands to connect with customers directly. The ultimate goal of Social Media marketing should be to turn your customers into personal evangelist. And all this can be achieved only through integrated use of different social media platforms.

17 Aug

The Best And Worst Times on Social Media

Facebook Clock

Are you looking for ways to get maximum visibility and responses on Social Networks? Want to increase click count on your links posted to Facebook, Twitter or Tumblr?
Link shortening Service bit.ly has released a data on the best & worst times to share links on popular social networks.

Facebook Clock

Twitter

The best time to post links on Twitter is between the hours of 1 PM and 3 PM ET which will give you the highest click throughs, especially on Monday to Thursday. Meanwhile, avoid sending a tweet with a link after 8 PM on Monday to Thursday and after 8 PM on Fridays.
The life of a link posted on Twitter is around 2.8 hours.

The peak traffic times for Twitter are 9AM To 3PM(Monday-Thursday).

See Also:
5 Tools To Find Out the Best Time to Tweet
Top 10 Tools To Schedule Posts on Social Media

Facebook

The best time to post links on Facebook is from 1PM to 4PM which results in the highest click throughs. The peak time of the week is on Wednesday at 3PM. Links posted after 8PM & before 8AM achieve less attention.

The peak traffic for Facebook traffic comes mid-week, 1PM to 3PM. Usually traffic on Facebook starts to increase around 9AM, but it is better to wait until 11AM.
Though the traffic fades on Facebook after 4PM but Links do result in good amount of clicks around 7-8 PM also.

Just like Twitter, bit.ly suggests not posting the links on Facebook during the weekend if you want to go viral.

See Also:
5 Tips To Increase Engagement On Your Facebook Page
Top 5 Tools to Increase Brand Engagement on Facebook

Tumblr

Tumblr is totally different from Facebook and Twitter. On Tumblr, you should wait until at least 4PM to post links. Links posted after 7PM receive more clicks over 24 hours than content posted mid-day during the week. Friday evening is also an optimal time to post on Tumblr.

Bitly traffic from Tumblr is highest between 7-10 PM on Monday & Tuesday, with similar traffic on Sunday.

See Also:
Top 25 Tumblr Blogs To Follow or Waste Time On Internet
5 Awesome Tumblr-Like WordPress Themes

Conclusion

Each Social Network has its own behavior patterns and culture. You need to understand these patterns and should publish your content just at the right time to get maximum engagement. But always remember, post content is equally crucial to grab user attention.

27 May

Top 25 Tumblr Blogs To Follow or Waste Time On Internet

draw nyc

 

Tumblr is a microblogging platform & social networking website, which allows users to post multimedia & other content to a short-form blog, called “tumblelog”. So, if you are looking to waste time on Internet or having some laugh – then it is perfect place for you.

draw nyc

Check out Top 21 Tumblr Blogs To Follow or Waste Time On Internet:

1) Texts From Dog

One of the best Tumblr Blog, about Text Messages From A Dog. Yeah, it’s weird but hilarious.

2) One Tiny Hand

A great blog about pictures of celebrities with one tiny hand.

3) White Whine

Huge collection of First World Problems. Updated daily.

4) Pleated Jeans

Find some of the best original graphics on this blog. Check out the full website too.

5) Awwccupy Wall Street

Check out the Occupy Movement’s cutest protestors.

6) I Love Charts

Amazing collection of charts.

7) What Should We Call Me

Funny GIFs with funny descriptions.

8 ) Dog Waiting For Their Humans

Heart touching photos of dogs waiting for their humans.

9) Growing Up Heroes

User submitted photos of people growing up as heroes.

10) Tastefully Offensive

Always funny. Updated daily.

11) Awesome People Hanging Out Together

Huge collection of photos of awesome people hanging together.

12) 9Gag

The most popular memes website is on Tumblr too.

13) Lesbians Who Look Like Justin Bieber

Like or Hate Justin Bieber? Check out this blog.

14) Absolutely Madness

Best funny pictures from all over the web. Updated daily.

15) Draw New York

Amazing drawings of people in New York with real background.

16) Barney Blog

If you love Barney Stinson from How I Met Your Mother, do check out this blog.

17) Love Quotes

Amazing Love quotes.

18) Newspaper Blackout

User submitted newspaper blackout poems.

19) Geeky Stuff

Check out cool geeky stuff on this blog.

20) Anti Duck Face

Huge collection of Funny Duckface photos.

21) Feminist Ryan Gosling

Hey girl. Feminist theory cards from your favorite sensitive movie dude-turned-meme.

22) Jesus is Jerk

Funny Memes of Jesus.

23) Funny Wildlife

Cute, beautiful and funny animal pictures from all over the web.

24) Political Cartoons

A Huge collection of funny political cartoons.

25) Clients From Hell

A collection of anonymously contributed client funny stories.

If you know any other cool Tumblr blog, do suggest us in comments.

20 Feb

Top 20 Best Free Tumblr Themes

 

Tumblr is a micro blogging platform & social networking website, where you can easily set up your blog(called tumblelog) and start posting multimedia content.
Check out these Top 20 Best Free Tumblr Themes to get started on Tumblr:

1) Postage

postage-tumblr

2) Royal Ribbon

Royal-Ribbon-Tumblr-Theme

3) Stationery

stationary_tumblr

4) Color Shades

Color Shades

5) Esquire

Esquire

6) Next Saturday

Next Saturday

7) Cmpndm

Cmpndm

8 ) PhotoBoard

PhotoBoard

9) PhobicMan

phobicman-tumblr.png

10) Funkytional Sezeen

11) The Fisherman’s Friend

12) Papercut

13) The Writer That Type v0.5

14) Be Original

15) Vanilla Pod

16) Cheshire

17) Greybox

18) Cargo Theme

19) Organ

20) Mainstreet