There’s been a lot of debate lately about the performance of Facebook Ads. Prior to IPO, GM ended their US $10 million advertising campaign with Facebook saying that paid ads had a very little effect on the customers. Falling Stock price is also a result of weak ad revenue model of Facebook.
Facebook just released this Infographic to explain the effectiveness of their Ads. There are 955 million monthly active users on Facebook. On an average, every user spend 6:35 hours on Facebook per month. Facebook also explains how you can target the right customers with better targeting.