There has been huge debate recently about Facebook posts’ reach and its ever controversial EdgeRank algorithm. Ever since the launch of Promoted posts, many marketers are noticing the fall of their posts’ reach drastically. This may be due to the recent changes in the EdgeRank algorithm. An average Facebook post now reaches only 5-15% of your fans.
According to a NapkinLabs study(reported by Mashable), just 6% or less of Facebook fans engage with Facebook pages by liking, sharing, or commenting. The study was conducted with brand pages having between 200,000 & 1 million fans.
Socialbakers.com also found that the most engaging post, by Rolls-Royce, had an engagement rate of only 5.74%.
Now a new data from MarketingCharts reveals that an average of 1/3rd of a post’s reach is obtained in the first ten minutes of being posted, & the rest is obtained in the following seven hours. So, total shelf life of a Facebook post is only 7 hours.
So, you need to find out the best time to share your posts and don’t hesitate to share important posts twice or thrice on different times to reach maximum number of your fans.
See Also: The Best and Worst Times on Social Media
Also, check out this interesting Infographic about Facebook engagement.