Native Advertising is that mode of monetization that aims to augment the user experience by providing value through relevant content delivered in-stream. So basically, it integrates high quality content into the organic experience of a given platform. As a form of content, it doesn’t interrupt flow and is equal with the user interaction.
As the average internet user is getting smart and click through rates are decreasing, the future of advertising on the internet lies in the Native Advertising. Get to know more about Native Advertising in this Infographic by Hubspot.com